Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Set Up Autoresponder Instapage
It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. It is however not as impressive as it seems. Will it help you create conversion-focused landing pages quickly? Given its high price, is it worth the investment?
These are the questions you’ll be answering during this Instapage review.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.
Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.
Instapage makes it easy to create landing pages that are effective, regardless of your message or coding experience. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.
Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landingpage editor –Instapage’s drag-and-drop interface is powerful but easy to use.
Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.
You can use widget selection to make your landing pages more useful, including images and videos.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage is a WordPress plugin that allows you to quickly create landing pages.
Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
But how effective are those features? And do they live up to the hype? Let’s find out by delving deeper into Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.
However, as you can see from the landing page library, the templates you do get access to are of very high quality and cover a wide range of objectives.
The filters allow you to quickly search for the right type of template when creating a landing page.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. Instapage’s landing page editor is characterized by freedom.
Instapage’s page creator allows you to position elements anywhere on your page. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.
It can be overwhelming to not have restrictions and full creative freedom. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.
One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.
While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.
You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. An edit button and a few settings can be found when you select an item from the page.
Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.
Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. This allows you to insert Instablocks into landing pages whenever you need them.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage offers a range of Instablock templates to help you create your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.
LANDING PAGE WIDGETS
Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.
You can then move it around the page and begin editing its appearance and content. You can also determine the action associated with a widget.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:
- Vertical and Horizontal lines
- HTML widgets
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage’s landing pages are automatically mobile-friendly. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. But you can’t make completely different pages. Instead, you can hide the elements that you don’t want mobile customers to see.
Instapage has a very powerful page builder. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage offers several publishing options after you have created a landing page.
- You can publish the article on your own domain.
- It is published via a WordPress website that uses a free plugin.
- It was published by Drupal.
Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. Instead, you should use a domain that you have already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s easy to publish an Instapage website landing page. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.
After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.
You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.
After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. Publishing landing pages on a Drupal website follows a similar procedure. Set Up Autoresponder Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.
Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. This website has extensive documentation that provides additional information.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.
Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
After you’ve published a landing page, you can begin tracking its performance. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.
If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage allows you to do A/B testing on landing pages to increase conversions. The controls allow you to create a copy of your landing page and then make any changes to it, such as changing call to action or the call to actions. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.
These are just a few of the characteristics:
- Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
- Integrate with Google AdWords for access to advertising data within your Instapage dashboard.
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landing pages can be created.
You can see the complete list of Instapage features on the plans page. Set Up Autoresponder Instapage
This review should have helped you decide if Instapage is right to you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. To get the trial, enter your payment information. You’ll be automatically charged when the trial ends. Cancelling is also possible.
Instapage is available in two forms if the trial appeals to you.
Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. An annual payment requires a $1,788 initial payment. However, it represents a 25% saving over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?
Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.
- A great selection of professional-looking landing site templates.
- The ability to deliver files and sell products through your landing pages.
- An advanced but simple landing page builder.
- There are many ways to publish landing pages.
- You have a lot of tools and data to help you optimize your pages.
- Instapage offers many great features for client collaboration and teamwork.
- We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
- There are many helpful resources online, and you can also get support via live chat.
- There aren’t nearly as many landing-page templates as other tools, like Leadpages.
- It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
- It is not recommended for novice website owners due to its high price.
These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.
Final Thoughts Set Up Autoresponder Instapage
Instapage is a powerful landing page creator and publishing tool, as you can see.
The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage provides all your hosting needs.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. However, there are limited options to sell products directly from your landing pages.
Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. Instapage is highly recommendable if you can.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Although you will need web hosting in order to put your website online, there are many great low-cost options.
Divi and other WordPress site builders may not offer all that Instapage offers. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Instapage might be a better option if your project succeeds.
However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Set Up Autoresponder Instapage