If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Resize Image For Instapage Mobile Responsive
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But is it as great as it looks? It will help you to create conversion-focused landing webpages with minimum effort. The relatively high price makes it seem expensive.
These are the questions that we will be answering in our Instapage review.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.
Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.
Instapage’s features are easy to use, so you don’t need any design or programming experience. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. You can create landing pages from your account for multiple projects or websites. Instapage allows for the creation of landing pages quickly and easily on your WordPress site.
Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.
Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.
But how effective are those features? And do they live up to the hype? Let’s find out by delving deeper into Instapage’s key features.
The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.
Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.
The templates you have access, however, are excellent quality and cover many objectives.
When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.
Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
You can create your own landing page using either one of the templates or a blank canvas. In fact, the key word when describing the Instapage landing page editor is probably freedom.
Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.
It can be difficult to feel free and have no restrictions. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.
While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.
To preview your landing site in a new browser tab, click the preview button. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.
Instapage’s page builder interface makes it easy to customize the elements that make up your pages. When you select an item on the page, it displays a few settings and an edit button.
You can edit the properties of the item by clicking the edit link.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.
One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage has a variety Instablock template that you can use for starting your own assets.
If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.
LANDING PAGE WIDGETS
Instapage widgets are a quick way to add elements to your landing webpage designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
You can then move it around the page and begin editing its appearance and content. You can also define the action associated with a widget, such as what happens when a button is clicked.
Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage makes it easy to add the following widgets into your landing pages.
- Vertical and Horizontal lines
- HTML widgets
You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.
Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage’s landing pages are automatically mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.
Instapage supports the concept of different landing pages for smartphone and desktop users. There are no two versions of a page that can be made. Instead, you can hide the elements that you don’t want mobile customers to see.
The Instapage page builder is extremely powerful. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.
LANDING PAGE PUBLISHING OPTIONS
After you’ve created a landing page with Instapage, you have a few publishing options, which include:
- It is possible to publish it on your own website.
- It is published via a WordPress website that uses a free plugin.
- It was published on a Drupal website.
Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. Any landing pages you created in Instapage can be accessed via a dropdown in your WordPress dashboard.
Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.
After selecting a page to publish, you will be able see the landing page on your WordPress site. The process for publishing landing pages on a Drupal site is similar. Resize Image For Instapage Mobile Responsive
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. Additionally, the website contains extensive documentation that explains the process in greater detail.
Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.
You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.
Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
After publishing a landing page you can begin to track its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.
You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will show you the different versions of your page so that you can see which version is most effective.
OTHER FEATURES OF INSTAPAGE
We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.
Instapage, on the other hand, has a plethora of additional features that have helped it to become one of the most powerful and popular landing page creation and lead generation services available today.
Some of these characteristics are as follows:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
- An extensive online documentation library to assist you in making the most of Instapage.
- Google AMP landingpage creation support is available.
You can see the complete list of Instapage features on the plans page. Resize Image For Instapage Mobile Responsive
This review should give you an idea of Instapage’s suitability for you. If you are still unsure, you can try the trial offer for free for 14 day. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.
Instapage offers two options for signing up if you love the trial.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.
Instapage Pros and Cons
Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?
Before we conclude our review, we’d like to give you a quick overview of Instapage’s most notable features as well as its potential drawbacks.
- You will find a variety of professionally-designed landing page templates.
- Your landing pages can be used to send files or sell products.
- It is an advanced, but easy landing page builder.
- There are plenty of options for publishing landing pages.
- A wealth of data and tools are available to assist with optimizing your pages.
- Instapage offers many great features for client collaboration and teamwork.
- We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
- There are many online resources and also a live chat support.
- There aren’t nearly as many landing-page templates as other tools, like Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- It is not recommended for novice website owners due to its high price.
Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.
Final Thoughts Resize Image For Instapage Mobile Responsive
Instapage is a powerful landing page creator and publishing tool, as you can see.
With the help of the advanced page builder as well as the starter templates, you should not have any trouble creating the landing pages that are right for your project.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage takes care all of your hosting requirements.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage should be considered if you have the budget.
If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.
Divi and other WordPress page builders may not have everything that Instapage does. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Instapage is another option that you could consider if your project grows.
Instapage is a great landing page builder if you are ready. Resize Image For Instapage Mobile Responsive