Instapage is an excellent tool for creating landing pages that convert more leads into sales. Prepopulate Instapage
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. However, is it as effective as it appears to be? What about creating conversion-focused landing sites with minimal effort? It is also worth the price.
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
Instapage is a great tool for creating landing pages that promote your products or services. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:
You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.
Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.
Instapage is an efficient form builder. You can easily create customized forms for user information.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.
Hosted system –Instapage hosts everything on its own, instead of using a WordPress plugin. You can use your account to create landing pages for multiple projects and websites. Instapage, however, allows you quickly to publish landing page on your WordPress website.
Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
How effective have these features been implemented? Do they live up the hype? Let’s find out by delving deeper into Instapage’s key features.
Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.
Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.
The templates you have access, however, are excellent quality and cover many objectives.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). Instapage’s landingpage editor allows you to be free.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.
It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage provides a way to make sure you have everything in order.
The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. The page can also be rearranged by dragging and dropping items.
While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.
To preview your landing site in a new browser tab, click the preview button. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.
You can easily customize the elements of your pages using the Instapage page creator interface. An edit button and a few settings can be found when you select an item from the page.
By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.
If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.
Instablocks are also useful for creating page headers, footers and calls-to-action. Instapage has a variety Instablock template that you can use for starting your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.
The widget can then be moved about the page and edited. A widget can be assigned an action, such as when a button gets clicked.
While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.
- Horizontal, Vertical and Horizontal Lines
- HTML widgets
You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.
Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. You can’t create two different pages. You can hide any elements you don’t want mobile visitors to see.
The Instapage page builder is extremely powerful. The interface is very easy to use. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- It can be published on your domain.
- It is published on a WordPress website using a free plugin.
- It was published by Drupal.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, you should register another domain.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.
You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. The process for publishing landing pages on a Drupal site is similar. Prepopulate Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. This website has extensive documentation that provides additional information.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.
Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
Once you publish a landing site, you can track its performance. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will then display all versions of your page to your visitors so that they can decide which one performs best.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.
These characteristics can be described as follows:
- The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- This large online documentation library will assist you in getting the most from Instapage.
- Google AMP landing page creation is supported.
Visit the plans page to see the full list of Instapage features. Prepopulate Instapage
This review should have helped you decide if Instapage is right to you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
You can sign up for Instapage if you like the trial.
The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?
Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.
- This collection of landing page templates is professional looking.
- Ability to upload files and sell products via your landing pages.
- A simple but powerful landing page builder.
- There are many ways to publish landing pages.
- There is a wealth of reporting data and tools available to assist you in optimizing your pages.
- Instapage offers many great features for client collaboration and teamwork.
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t many landing page templates, as there are with Leadpages.
- The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
- Its high pricing makes it unsuitable for inexperienced website owners.
These features and drawbacks will help to decide whether Instapage can be your best landing page builder.
Final Thoughts Prepopulate Instapage
Instapage can be used to create landing pages and publish them, as you will see.
With the help of the advanced page builder as well as the starter templates, you should not have any trouble creating the landing pages that are right for your project.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. You can also publish landing pages from your own domains as well, just like we mentioned previously. To keep things simple, Instapage handles all of your hosting needs.
Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. However, there are limited options to sell products directly from your landing pages.
Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. Instapage should be considered if you have the budget.
If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress page builders might not offer the same features as Instapage. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Instapage might be a better option if your project succeeds.
Instapage is a great landing page builder if you are ready. Prepopulate Instapage