If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Live Chat Instapage
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. Is it, however, as good as it appears? What about creating conversion-focused landing sites with minimal effort? The relatively high price makes it seem expensive.
These are the questions we’ll be answering in this Instapage review.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage is an online platform that allows you to publish and create landing pages.
Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.
Instapage makes it easy to create landing pages that are effective, regardless of your message or coding experience. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.
Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:
A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.
Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.
Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.
Hosted system –Instapage hosts everything on its own, instead of using a WordPress plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.
Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.
Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.
How effective have these features been implemented? What do they actually do? Let’s take a deeper look at Instapage’s key functions.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.
The templates you have access, however, are excellent quality and cover many objectives.
The filters are a great way to quickly locate the right template for you when creating a brand new landing page.
Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.
Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be overwhelming to not have any constraints and full creative freedom. Instapage provides a way to make sure you have everything in order.
One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. The page can also be rearranged by dragging and dropping items.
While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.
Click the preview button to preview your landing pages in a new tab while you work in the page builder. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
The elements that comprise your pages are easily customizable using the Instapage page builder interface. You can edit the item by clicking on it.
By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.
If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.
For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks are also useful for creating page headers, footers and calls-to-action. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.
If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. Instapage Enterprise is the best option to enable Global Blocks functionality.
LANDING PAGE WIDGETS
Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.
You can then move it around the page and begin editing its appearance and content. You can also set the action for a widget. This could be what happens when you click a button.
There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage lets you add the following widgets onto your landing pages.
- Horizontal and Vertical lines
- HTML widgets
Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.
Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage defaults all landing pages are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.
Instapage supports the concept of different landing pages for smartphone and desktop users. However, you can’t make two completely different versions of a page. You can instead hide elements you don’t want mobile users seeing.
The Instapage page builder is extremely powerful. The interface is very easy to use. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage offers several publishing options after you have created a landing page.
- It is possible to publish it on your own website.
- It is published via a WordPress website that uses a free plugin.
- It was published to a Drupal website.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. You should instead use a domain you already own.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
You can publish an Instapage page from your WordPress website in minutes. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.
After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.
When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.
Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. Publishing landing pages on a Drupal website follows a similar procedure. Live Chat Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.
Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. There is also a wealth of documentation on the website that goes into greater detail about the process.
Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.
Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landingpages can be linked to third-party tools such as email marketing and analytics software. Connect your landing pages to Shopify or PayPal to receive payments online.
Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.
TRACKING, TESTING AND REPORTING
After publishing a landing page you can begin to track its performance. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.
The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Integrating with Google Analytics provides you with even more information about how your pages perform.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
Some of these characteristics are as follows:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- This large online documentation library will assist you in getting the most from Instapage.
- Google AMP landingpage creation support is available.
You can see the complete list of Instapage features on the plans page. Live Chat Instapage
This review should have given you a good idea of whether or not Instapage is right for you. You can still try Instapage for free for 14-days if you aren’t sure. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
You can sign up for Instapage if you like the trial.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.
Instapage Pros and Cons
Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- This collection of landing page templates is professional looking.
- You will be able to sell files through your landing pages.
- A simple but powerful landing page builder.
- There are many ways to publish landing pages.
- You have a lot of tools and data to help you optimize your pages.
- Instapage has many features that allow for client and team collaboration.
- You will receive excellent mobile support in order to create mobile-friendly landing page designs.
- There are many helpful resources online, and you can also get support via live chat.
- There aren’t many landing page templates, as there are with Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- It is not recommended for novice website owners due to its high price.
Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.
Final Thoughts Live Chat Instapage
Instapage is both a landing page builder as well as a publishing tool.
You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage manages all aspects of your hosting.
Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. Instapage can be a great choice if you’re able.
Access to Divi, the powerful WordPress theme for only $89. Web hosting is required to make your website live, although there are many affordable web hosts.
Divi and other WordPress page builders might not offer the same features as Instapage. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Then, if your project takes off, you might want to consider switching to Instapage.
Instapage is the right choice if you feel you have the skills to create landing pages. Live Chat Instapage