Instapages: 2022 Pros & Cons

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapages

It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But does it really look as good as it sounds? Will it help you create conversion-focused landing pages quickly? It is also worth the price.

These are the questions we’ll answer in our Instapage Review.

This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.

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Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.

Instapage makes it easy to create landing pages that are effective, regardless of your message or coding experience. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.

Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:

You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.

It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.

Tracking and reporting — With built-in analytics and heatmaps, as well as A/B testing and analytics tools, you can quickly determine what is working and optimize your landing pages to achieve better results.

Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.

Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.

Instapage’s price details will be addressed later in this review. However, if this sounds right for you, the 14 Day Free Trial is available .

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Instapage Features


Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.

But have they been used effectively? Are they worth the hype? We will explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.

Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.

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The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.

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The filters make it easy to quickly identify the template that you want when creating a new landingpage.

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Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.

Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. In fact, the key word when describing the Instapage landing page editor is probably freedom.

Instapage-Editor-Interface

Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.

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It can be difficult to feel free and have no restrictions. Instapage provides a way to make sure you have everything in order.

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One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.

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Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.

Click the preview button to preview your landing pages in a new tab while you work in the page builder. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. An edit button and a few settings can be found when you select an item from the page.

Instapage-Editor-Edit-Bar

Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.

Instapage-Editor-Controls

You can also add custom CSS to your page elements to make them more appealing if you have specific requirements. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

Instapage has a wonderful time-saving feature if you intend to create multiple landing sites for clients or yourself. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.

Instapage-Instablocks-My-Blocks

One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.

Instapage-Instablocks-Templates

Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage has a variety Instablock template that you can use for starting your own assets.

You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. Instapage Enterprise is the best option to enable Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets make it easy to insert various elements into landing page designs. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.

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It can then be moved around the page and edited as needed. A widget can be assigned an action, such as when a button gets clicked.

While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and Vertical lines
  • Timers
  • HTML widgets

With modern WordPress plugins such as Elementor and Thrive Content Builder, you can add pre-made sliders, testimonials and pricing tables to your pages.

You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.

Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage makes landing pages mobile-friendly by default. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. However, you can’t make two completely different versions of a page. You can hide any elements you don’t want mobile visitors to see.

Instapage is a powerful page builder. The interface is very easy to use. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage offers several publishing options after you have created a landing page.

  • You can publish it at your own domain.
  • It is published to a WordPress site using a free plugin.
  • It was published to a Drupal website.

You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, use a domain already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It’s easy to publish an Instapage website landing page. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.

After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.

Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. You can publish landing pages to a Drupal website following a similar process. Instapages

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.

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Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. Additionally, the website contains extensive documentation that explains the process in greater detail.

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Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.

Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.

INSTAPAGE INTEGRATION OPTIONS

Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.

Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

After publishing a landing page you can begin to track its performance. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.

If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.

You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Integrating with Google Analytics provides you with even more information about how your pages perform.

Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.

OTHER FEATURES OF INSTAPAGE

We have already seen Instapage’s landing page templates. The options for publishing pages are easy.

Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.

These characteristics include:

  • Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
  • You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
  • You can access a large online documentation library to make the most of Instapage.
  • Google AMP landingpage creation is supported.

You can see the complete list of Instapage features on the plans page. Instapages

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. The trial offer allows you to test it free of charge for 14 days. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

If you like the trial, there are two ways to sign up for Instapage.

The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Annual payments require a one-time payment of $1,788, but offer a 25% discount over monthly payments.

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There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.

You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.

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Instapage Pros and Cons


Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?

Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:

INSTAPAGE PROS:

  • A nice selection of professional-looking landing page templates.
  • Your landing pages can be used to send files or sell products.
  • It is an advanced, but easy landing page builder.
  • There are plenty of options for publishing landing pages.
  • A wealth of data and tools are available to assist with optimizing your pages.
  • Features that make Instapage ideal for teamwork and client collaboration.
  • Mobile support is available to help you create mobile-friendly landing pages.
  • You will find a lot of useful online documentation and a live chat support channel.

INSTAPAGE CONS:

  • There aren’t nearly as many landing-page templates as other tools, like Leadpages.
  • The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
  • Its high cost makes it inappropriate for inexperienced website owners.

These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.

 

Final Thoughts Instapages


Instapage is a highly capable landing page maker and publishing tool.

The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.

Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. You can also publish landing pages from your own domains as well, just like we mentioned previously. To keep things simple, Instapage handles all of your hosting needs.

Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. Some users may find it difficult to sell products through your landing pages.

The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage is highly recommendable if you can.

You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.

Divi and other WordPress pages builders may not have all the features that Instapage has. WordPress-based configurations are more affordable if you want to only publish a few pages to increase your blog subscribers, or promote your side hustle. If your project is successful, then you may want to switch to Instapage.

Instapage is a great landing page builder if you are ready. Instapages

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