Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapages Vs Wix
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. Is it, however, as good as it appears? Is it capable of creating conversion-focused landing page with minimal effort? It is also worth the price.
These are the questions we’ll be answering in this Instapage review.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage is an online platform that allows you to publish and create landing pages.
Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.
Instapage makes it easy to create landing pages that are effective, regardless of your message or coding experience. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.
Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.
A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.
Hosted system –Instapage hosts all of your content independently from your WordPress website. Your account is able to create landing page for multiple websites or projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.
Instapage’s price details will be addressed later in this review. However, if this sounds right for you, the 14 Day Free Trial is available .
Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.
But how well have those features been put in place? Are they worth the hype? We will explore Instapage’s key features.
The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.
Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.
You can see that the templates are high quality and serve a wide range.
The filters are a great way to quickly locate the right template for you when creating a brand new landing page.
Look at Instapage templates to get an idea of the target audience. These include signup forms for product sales, event registrations and app downloads.
However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). In fact, the key word when describing the Instapage landing page editor is probably freedom.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be overwhelming to not have any constraints and full creative freedom. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.
The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. Furthermore, as you drag and drop items around the page, they are gently snapped to the underlying grid layout.
While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.
The preview button allows you to view your landing page in a different browser tab. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.
The elements that comprise your pages are easily customizable using the Instapage page builder interface. When you select an item on the page, it displays a few settings and an edit button.
Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.
If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.
For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage offers a range of Instablock templates to help you create your own assets.
If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.
LANDING PAGE WIDGETS
Instapage widgets are a quick way to add elements to your landing webpage designs. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.
It can then be moved around the page and edited as needed. You can also determine the action associated with a widget.
There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. You can use Instapage to add the following widgets to your landing pages:
- Lines for Horizontal and Vertical Transport
- HTML widgets
You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage defaults all landing pages are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.
Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. You can’t create two different pages. You can hide any elements you don’t want mobile visitors to see.
Instapage’s page builders are extremely powerful. The interface is very easy to use. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- You can publish the article on your own domain.
- It is published via a WordPress website that uses a free plugin.
- It was published on Drupal’s website.
Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
Publishing an Instapage landingpage on your WordPress site is easy. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.
After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.
Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.
After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. It’s a similar process to publish landing pages on Drupal websites. Instapages Vs Wix
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.
Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. The website also has a lot of documentation that provides more information about the process.
Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.
You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.
INSTAPAGE INTEGRATION OPTIONS
Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.
Zapier can be used to link your landing pages with even more services and apps. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.
In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Integrating with Google Analytics provides you with even more information about how your pages perform.
Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
Some of these characteristics are as follows:
- The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
- You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
- A large online documentation library to help you get the most out of Instapage.
- Google AMP landing page creation is supported.
To see all Instapage features, visit the Plans page. Instapages Vs Wix
This review should have given you a good idea of whether or not Instapage is right for you. You can still try Instapage for free for 14-days if you aren’t sure. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
If you like the trial, there are two ways to sign up for Instapage.
Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.
You can see the Instapage pricing page and what you get with the Enterprise plan.
Instapage Pros and Cons
Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?
Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.
- A great selection of professional-looking landing site templates.
- Your landing pages will allow you to transfer files and sell product.
- A simple but powerful landing page builder.
- There are many options when it comes to publishing landing pages.
- There is a wealth of reporting data and tools available to assist you in optimizing your pages.
- Instapage has many features that allow for client and team collaboration.
- We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- 30 published landing page experiences, 30,000 unique users per month and five workspaces are all part the business plan. Five team members are also included.
- The high price makes it difficult for website owners with little experience.
These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.
Final Thoughts Instapages Vs Wix
Instapage can be used to create landing pages and publish them, as you will see.
The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.
Instapage is a WordPress plugin that makes publishing landing pages easy. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage takes care of all your hosting needs.
Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. Some users may find it difficult to sell products through your landing pages.
Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. If you can, Instapage is highly recommended.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress page builders don’t have the same capabilities as Instapage. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Instapage might be a better option if your project succeeds.
Instapage is a great landing page builder if you are ready. Instapages Vs Wix