Instapages Vs Leadpages: 2022 Pros & Cons

Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Instapages Vs Leadpages

This product sounds great, with professional-looking landing page templates and an excellent page builder tool. However, is it as effective as it appears to be? Will it help you create conversion-focused landing pages quickly? It is also worth the price.

These are the questions you’ll be answering during this Instapage review.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.

Instapage is a great tool for creating landing pages that promote your products or services. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.

Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.

You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.

Intuitive landing-page editor –Instapage’s drag-and drop interface is powerful and easy to use, regardless of whether you need to start from a blank canvas or make changes to one of the many templates.

Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.

You can use widget selection to make your landing pages more useful, including images and videos.

Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.

Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.

Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage is a WordPress plugin that allows you to quickly create landing pages.

Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.

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Instapage Features


Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.

But how effective are those features? Is it true that they live up to their claims? We will explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage claims more than 200 templates. But, browsing the library revealed only 80.

Some of the templates such as the thankyou page templates were not fully landing page options.

Instapage-Template-Library

The templates you have access, however, are excellent quality and cover many objectives.

Instapage-Landing-Page-Example

You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.

Instapages Vs Leadpages

Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.

Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.

DRAG-AND-DROP LANDING PAGE EDITOR

The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor is all about freedom.

Instapage-Editor-Interface

Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. The page builder does not restrict you to a grid layout.

Instapage-Editor-Stacked

It can be overwhelming to not have restrictions and full creative freedom. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.

Instapage-Editor-Grid

A great feature of the page builder is the ability to display the distance between an item and other content. This makes it simple for perfectionists who want to place their elements on the page. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.

By clicking the preview button, you can view your landing page from any browser tab. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.

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CUSTOMIZATION OPTIONS

Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. When you select an item on the page, it displays a few settings and an edit button.

Instapage-Editor-Edit-Bar

Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.

Instapage-Editor-Controls

You can also add custom CSS to your page elements to make them more appealing if you have specific requirements. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.

Instapage-Instablocks-My-Blocks

You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. This allows you to insert Instablocks into landing pages whenever you need them.

Instapage-Instablocks-Templates

Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.

It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise is the best option to enable Global Blocks functionality.

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LANDING PAGE WIDGETS

Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.

Instapage-Widget-Menu

The widget can then be moved about the page and edited. A widget can be assigned an action, such as when a button gets clicked.

Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and Vertical lines
  • Timers
  • HTML widgets

You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.

Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.

Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage makes landing pages mobile-friendly by default. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the concept of different landing pages for smartphone and desktop users. However, you can’t make two completely different versions of a page. Instead, you can hide elements that you don’t wish mobile users to see.

Instapage’s page builders are extremely powerful. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage gives you several publishing options once you have created your landing page.

  • It is possible to publish it on your own website.
  • It is published using a WordPress plugin.
  • It was published by Drupal.

Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, you should use a domain that you have already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It is extremely simple to publish an Instapage landing page on your WordPress website. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.

After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.

Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. A similar process is used to publish landing pages in Drupal. Instapages Vs Leadpages

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

Instapage-Landing-Pages

Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. Additionally, the website contains extensive documentation that explains the process in greater detail.

Instapage-Custom-Domain

Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.

INSTAPAGE INTEGRATION OPTIONS

Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.

Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

You can track the performance of your landing pages once you have it published. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.

The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.

Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.

Instapage allows you to do A/B testing on landing pages to increase conversions. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.

OTHER FEATURES OF INSTAPAGE

We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.

Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.

These are just a few of the characteristics:

  • The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
  • You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
  • This large online documentation library will assist you in getting the most from Instapage.
  • Google AMP landing pages can be created.

To see all Instapage features, visit the Plans page. Instapages Vs Leadpages

 

Instapage Pricing


This review should have provided you with enough information to make an informed decision about Instapage. If you are still unsure, you can try the trial offer for free for 14 day. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.

Instapage has two options to sign up if it is a good trial.

Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.

instapage-pricing

You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?

Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.

INSTAPAGE PROS:

  • A great selection of professional-looking landing site templates.
  • Your landing pages can be used to send files or sell products.
  • A simple but powerful landing page builder.
  • Publishing landing pages is easy with many options.
  • You have a lot of tools and data to help you optimize your pages.
  • Instapage’s features make it ideal for client collaboration as well as teamwork.
  • We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
  • There are many online resources and also a live chat support.

INSTAPAGE CONS:

  • There aren’t as many landing page templates as some other tools, such as Leadpages.
  • A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
  • Its high cost makes it inappropriate for inexperienced website owners.

These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.

 

Final Thoughts Instapages Vs Leadpages


As you can see, Instapage is an extremely capable landing page builder and publishing tool.

With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.

Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. To keep things simple, Instapage handles all of your hosting needs.

Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. Some users may find it difficult to sell products through your landing pages.

Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. Instapage should be considered if you have the budget.

You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.

Divi and other WordPress page builders don’t have the same capabilities as Instapage. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Instapage might be a better option if your project succeeds.

Instapage, however, should be on your top list if it’s something you want. Instapages Vs Leadpages

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