Instapages Free: 2022 Pros & Cons

Instapage is an excellent tool for creating landing pages that convert more leads into sales. Instapages Free

This product certainly looks capable, with a strong page builder tool and a professional collection of modern landing pages templates. But does it really look as good as it sounds? Is it capable of creating conversion-focused landing page with minimal effort? It is also worth the price.

These are some of the questions we’ll be asking in this Instapage evaluation.

This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.

Let’s get started…

 

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Instapage Overview


Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.

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Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.

Instapage’s features are easy to use, so you don’t need any design or programming experience. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.

Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.

A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.

Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.

Instapage is an efficient form builder. You can easily create customized forms for user information.

Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.

Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.

Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.

Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. You can create landing pages from your account for multiple projects or websites. Instapage, however, allows you quickly to publish landing page on your WordPress website.

Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.

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Instapage Features


Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.

But how well have those features been put in place? And do they live up to the hype? Let’s explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.

You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.

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The templates you have access, however, are excellent quality and cover many objectives.

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When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.

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Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.

However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.

DRAG-AND-DROP LANDING PAGE EDITOR

Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. Instapage’s landing page editor is characterized by freedom.

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Instapage’s page creator allows you to position elements anywhere on your page. The page builder does not restrict you to a grid layout.

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It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.

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One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.

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While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.

The preview button allows you to view your landing page in a different browser tab. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.

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CUSTOMIZATION OPTIONS

The elements that comprise your pages are easily customizable using the Instapage page builder interface. The page will display a few settings as well as an edit button when you click on an item.

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By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.

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To customize landing page design to meet your specific needs, you can add CSS to page elements. Your landing pages can be customized with JavaScript for additional functionality.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.

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You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.

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Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage also includes many Instablock templates you can use to create your own assets.

If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. Instapage Enterprise license is required to access the Global Blocks functionality.

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LANDING PAGE WIDGETS

Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.

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It can then be moved around the page and edited as needed. A widget can be assigned an action, such as when a button gets clicked.

Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal, Vertical and Horizontal Lines
  • Timers
  • HTML widgets

You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.

Instapage makes it easy to create pricing tables and testimonial panels. You can combine the text, image, headlines, and headlines widgets to make your own, but it’s less convenient than adding a pre-made, purpose-built widget. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the concept of different landing pages for smartphone and desktop users. However, you can’t make two completely different versions of a page. You can instead hide elements you don’t want mobile users seeing.

The Instapage page builder is extremely powerful. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • You can publish it on your own domain.
  • It is published on a WordPress blog using a free plugin.
  • It was published on a Drupal website.

Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, use a domain already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It’s very easy to create an Instapage Landing Page on your WordPress Website. After you have installed the free plugin, all that is required to link your WordPress site with your Instapage Account is to enter a few easy-to-remember details.

After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.

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Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.

After selecting a page to publish, you will be able see the landing page on your WordPress site. You can publish landing pages to a Drupal website following a similar process. Instapages Free

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.

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Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. There is also a wealth of documentation on the website that goes into greater detail about the process.

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Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.

Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.

TRACKING, TESTING AND REPORTING

After you’ve published a landing page, you can begin tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.

If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.

Heatmaps and other analytics data can help you monitor your pages’ effectiveness. Google Analytics integration will give you more information about the performance of your pages.

Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.

Instapage, on the other hand, has a plethora of additional features that have helped it to become one of the most powerful and popular landing page creation and lead generation services available today.

These are just a few of the characteristics:

  • Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
  • Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
  • A large online documentation library to help you get the most out of Instapage.
  • Google AMP landing page creation is supported.

For a complete list of Instapage features, please visit the plans page. Instapages Free

 

Instapage Pricing


This review should give you an idea of Instapage’s suitability for you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

Instapage offers two options for signing up if you love the trial.

Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.

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You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?

Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:

INSTAPAGE PROS:

  • You will find a variety of professionally-designed landing page templates.
  • Your landing pages will allow you to transfer files and sell product.
  • This is a simple, but effective landing page creator.
  • There are many ways to publish landing pages.
  • You have a lot of tools and data to help you optimize your pages.
  • Features that make Instapage ideal for teamwork and client collaboration.
  • Mobile support is available to help you create mobile-friendly landing pages.
  • You will find a lot of useful online documentation and a live chat support channel.

INSTAPAGE CONS:

  • There aren’t many landing page templates, as there are with Leadpages.
  • It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
  • It is not recommended for novice website owners due to its high price.

These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.

 

Final Thoughts Instapages Free


Instapage is both a landing page builder as well as a publishing tool.

With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.

Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage provides all your hosting needs.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage should be considered if you have the budget.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress pages builders may not have all the features that Instapage has. WordPress-based configurations are more affordable if you want to only publish a few pages to increase your blog subscribers, or promote your side hustle. Instapage might be a better option if your project succeeds.

Instapage is one of the most popular landing page builders. Instapages Free

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