Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapages Banner Embed
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. But does it really look as good as it sounds? It will help you to create conversion-focused landing webpages with minimum effort. It is also worth the price.
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.
Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.
Instapage’s features are easy to use, so you don’t need any design or programming experience. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.
Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.
Hosted system –Instapage hosts all of your content independently from your WordPress website. Your account can be used to create landing pages for multiple websites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.
But how effective are those features? What do they actually do? We will explore Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.
The templates you have access, however, are excellent quality and cover many objectives.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor allows you to be free.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.
It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.
The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.
You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.
You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. You can edit the item by clicking on it.
You can view the item’s attributes in the side panel by clicking on the edit button.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
For example, you can create a custom block with testimonials from your customers, and save it in Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage has a variety Instablock template that you can use for starting your own assets.
You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.
You can move the widget around and edit its appearance and contents. You can also set the action for a widget. This could be what happens when you click a button.
While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage can be used to add these widgets to landing pages:
- Horizontal and vertical lines
- HTML widgets
Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. There are no two versions of a page that can be made. You can hide any elements you don’t want mobile visitors to see.
Instapage is a powerful page builder. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.
LANDING PAGE PUBLISHING OPTIONS
After you’ve created a landing page with Instapage, you have a few publishing options, which include:
- It is possible to publish it on your own website.
- It is published via a WordPress website that uses a free plugin.
- It was published on Drupal’s website.
Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. Instead, you should register another domain.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s very easy to create an Instapage Landing Page on your WordPress Website. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.
After selecting a page to publish, you will be able see the landing page on your WordPress site. The process for publishing landing pages on a Drupal site is similar. Instapages Banner Embed
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. This website has extensive documentation that provides additional information.
You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.
Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
After you’ve published a landing page, you can begin tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These characteristics can be described as follows:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- You can access a large online documentation library to make the most of Instapage.
- Google AMP landing pages can be created.
For a complete list of Instapage features, please visit the plans page. Instapages Banner Embed
This review should have helped you decide if Instapage is right to you. If you are still unsure, you can try the trial offer for free for 14 day. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.
Instapage is available in two forms if the trial appeals to you.
Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- You will find a variety of professionally-designed landing page templates.
- Your landing pages can be used to send files or sell products.
- Easy to use, yet powerful, landing page generator.
- There are many ways to publish landing pages.
- A wealth of data and tools are available to assist with optimizing your pages.
- Instapage features that are ideal for client collaboration and teamwork
- Mobile support is available to help you create mobile-friendly landing pages.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- Its high pricing makes it unsuitable for inexperienced website owners.
Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.
Final Thoughts Instapages Banner Embed
Instapage is a powerful landing page creator and publishing tool, as you can see.
The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.
Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage takes care of all your hosting needs.
Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage is highly recommendable if you can.
You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress page builders may not have everything that Instapage does. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. If your project is successful, then you may want to switch to Instapage.
Instapage is a great landing page builder if you are ready. Instapages Banner Embed