Instapage What Is A Landing Page: 2022 Pros & Cons

If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage What Is A Landing Page

This product sounds great, with professional-looking landing page templates and an excellent page builder tool. Is it, however, as good as it appears? It will help you to create conversion-focused landing webpages with minimum effort. Is the high price worth it?

These are some of the questions we’ll be asking in this Instapage evaluation.

This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.

Instapage-Review-Landing-Page-Builder

Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.

Instapage is a great tool for creating landing pages that promote your products or services. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.

Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.

A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.

Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.

Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.

Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.

Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.

Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.

Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. You can create landing pages from your account for multiple projects or websites. Instapage, however, allows you quickly to publish landing page on your WordPress website.

Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.

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Instapage Features


The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.

How well are these features actually working? What do they actually do? Let’s take a deeper look at Instapage’s key functions.

INSTAPAGE TEMPLATES

Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.

Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.

Instapage-Template-Library

The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.

Instapage-Landing-Page-Example

You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.

Instapage What Is A Landing Page

Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.

Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.

DRAG-AND-DROP LANDING PAGE EDITOR

You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landingpage editor allows you to be free.

Instapage-Editor-Interface

Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.

Instapage-Editor-Stacked

It can feel overwhelming to be free from any restrictions and allow for complete creativity. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.

Instapage-Editor-Grid

One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. Furthermore, as you drag and drop items around the page, they are gently snapped to the underlying grid layout.

Instapage-Editor-Markers

Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.

The preview button allows you to view your landing page in a different browser tab. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.

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CUSTOMIZATION OPTIONS

Instapage allows you to easily modify the pages’ elements using its page builder interface. You can edit the item by clicking on it.

Instapage-Editor-Edit-Bar

You can view the item’s attributes in the side panel by clicking on the edit button.

Instapage-Editor-Controls

You can also add custom CSS to your page elements to make them more appealing if you have specific requirements. Your landing pages can be customized with JavaScript for additional functionality.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.

Instapage-Instablocks-My-Blocks

You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. This allows you to insert Instablocks into landing pages whenever you need them.

Instapage-Instablocks-Templates

Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage also includes many Instablock templates you can use to create your own assets.

If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets are a quick way to add elements to your landing webpage designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.

Instapage-Widget-Menu

The widget can then be moved about the page and edited. You can also determine the action associated with a widget.

Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and vertical lines
  • Timers
  • HTML widgets

You can add ready-made sliders, testimonials, pricing tables, and many other items to your pages using a modern WordPress page builder plugin, such as Elementor or Thrive Content Builder.

Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.

Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage makes landing pages mobile-friendly by default. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.

Instapage-Editor-Mobile-View

Instapage supports the concept of different landing pages for smartphone and desktop users. You can’t create two different pages. Instead, you can hide elements that you don’t wish mobile users to see.

The Instapage page builder is extremely powerful. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • You can publish it on your own domain.
  • It is published via a WordPress website that uses a free plugin.
  • It was published online on a Drupal site.

Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, use a domain already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

Publishing an Instapage landingpage on your WordPress site is easy. After you have installed the free plugin, all that is required to link your WordPress site with your Instapage Account is to enter a few easy-to-remember details.

After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.

After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. The process for publishing landing pages on a Drupal site is similar. Instapage What Is A Landing Page

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.

Instapage-Landing-Pages

To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. The website also has a lot of documentation that provides more information about the process.

Instapage-Custom-Domain

Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.

You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landingpages can be linked to third-party tools such as email marketing and analytics software. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.

Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.

TRACKING, TESTING AND REPORTING

After you’ve published a landing page, you can begin tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.

If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.

To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration gives you even more insight into how pages perform.

Instapage also allows you to run A/B tests on your landing pages to help you get even more conversions from your visitors. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will then show your visitors the various versions of your page to see which one performs the best.

OTHER FEATURES OF INSTAPAGE

We have seen Instapage’s templates and how easy it is to create landing pages.

Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.

These are some of these characteristics:

  • Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
  • The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
  • A large online documentation library to help you get the most out of Instapage.
  • Google AMP landingpage creation support is available.

To see all Instapage features, visit the Plans page. Instapage What Is A Landing Page

 

Instapage Pricing


This review should have given you a good idea of whether or not Instapage is right for you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

Instapage has two options to sign up if it is a good trial.

Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. An annual payment requires a $1,788 initial payment. However, it represents a 25% saving over monthly payments.

instapage-pricing

A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?

Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:

INSTAPAGE PROS:

  • A nice selection of professional-looking landing page templates.
  • Your landing pages will allow you to transfer files and sell product.
  • This is a simple, but effective landing page creator.
  • There are many options when it comes to publishing landing pages.
  • There are many tools and data available that can help you optimize pages.
  • Instapage offers many great features for client collaboration and teamwork.
  • We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
  • There is a lot of helpful online documentation, as well as a responsive live chat support channel.

INSTAPAGE CONS:

  • There aren’t many landing page templates, as there are with Leadpages.
  • The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
  • The high price makes it difficult for website owners with little experience.

These features and drawbacks will help to decide whether Instapage can be your best landing page builder.

 

Final Thoughts Instapage What Is A Landing Page


Instapage can be used to create landing pages and publish them, as you will see.

You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.

The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. However, as previously discussed, publishing landing pages on your own domains is just as simple if you don’t want to publish them on your WordPress website. To keep things simple, Instapage handles all of your hosting needs.

Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. However, there are limited options to sell products directly from your landing pages.

Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. Instapage should be considered if you have the budget.

Access to Divi, the powerful WordPress theme for only $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.

Divi and other WordPress site builders may not offer all that Instapage offers. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Instapage might be a better option if your project succeeds.

Instapage, however, should be on your top list if it’s something you want. Instapage What Is A Landing Page

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