If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Vs Squarespace
It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. However, is it as effective as it appears to be? Will it help you create conversion-focused landing pages quickly? The relatively high price makes it seem expensive.
These are the questions we’ll answer in our Instapage Review.
This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.
Let’s get started…
Instapage Video Review
Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.
Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.
Instapage features make it simple to create effective landing pages, no matter what your goal is. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.
A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.
Intuitive landingpage editor –Instapage’s drag-and-drop interface is powerful but easy to use.
Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.
Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. You can use your account to create landing pages for multiple projects and websites. Instapage is a WordPress plugin that allows you to quickly create landing pages.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.
But have they been used effectively? Is it true that they live up to their claims? Let’s find out by delving deeper into Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.
You can see that the templates are high quality and serve a wide range.
The filters make it easy to quickly identify the template that you want when creating a new landingpage.
Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.
However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. Instapage’s landing pages editor is truly free.
Instapage’s page creator allows you to position elements anywhere on your page. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.
It can be overwhelming to have no constraints and complete creative freedom. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.
One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. The page can also be rearranged by dragging and dropping items.
You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.
The preview button allows you to view your landing page in a different browser tab. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. You can edit the item by clicking on it.
Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.
Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.
Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage has a variety Instablock template that you can use for starting your own assets.
You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets make it easy to insert various elements into landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
It can then be moved around the page and edited as needed. You can also define the action associated with a widget, such as what happens when a button is clicked.
There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage makes it easy to add the following widgets into your landing pages.
- Horizontal, Vertical and Horizontal Lines
- HTML widgets
You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.
Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.
Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage defaults all landing pages are mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.
Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. There are no two versions of a page that can be made. You can hide any elements you don’t want mobile visitors to see.
Instapage has a very powerful page builder. The interface is very easy to use. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.
LANDING PAGE PUBLISHING OPTIONS
Instapage gives you several publishing options once you have created your landing page.
- You can publish it on your own domain.
- It is published to a WordPress site using a free plugin.
- It was published on a Drupal website.
Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, register a domain from another source.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.
Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.
After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. A similar process is used to publish landing pages in Drupal. Instapage Vs Squarespace
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.
To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. The website also has a lot of documentation that provides more information about the process.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.
Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
Once you have published your landing page, you can start tracking its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. The controls allow you to create a copy of your landing page and then make any changes to it, such as changing call to action or the call to actions. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
These characteristics include:
- Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landingpage creation is supported.
Visit the plans page to see the full list of Instapage features. Instapage Vs Squarespace
This review should have provided you with enough information to make an informed decision about Instapage. The trial offer allows you to test it free of charge for 14 days. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
Instapage offers two options for signing up if you love the trial.
The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.
You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- A nice selection of professional-looking landing page templates.
- Your landing pages can be used to send files or sell products.
- Easy to use, yet powerful, landing page generator.
- There are many options available for publishing landing pages.
- There are many tools and data available that can help you optimize pages.
- Features that make Instapage ideal for teamwork and client collaboration.
- You will receive excellent mobile support in order to create mobile-friendly landing page designs.
- You will find a lot of useful online documentation and a live chat support channel.
- There are not as many landing page templates available as with other tools like Leadpages.
- The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
- The high price makes it difficult for website owners with little experience.
These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.
Final Thoughts Instapage Vs Squarespace
As you can see, Instapage is an extremely capable landing page builder and publishing tool.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage manages all aspects of your hosting.
Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. If you can, Instapage is highly recommended.
If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress page builders may not have everything that Instapage does. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Instapage might be a better option if your project succeeds.
Instapage, however, should be on your top list if it’s something you want. Instapage Vs Squarespace