Instapage Vs Optimizepress: 2022 Pros & Cons

If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Vs Optimizepress

This product sounds great, with professional-looking landing page templates and an excellent page builder tool. Is it, however, as good as it appears? Will it help you create conversion-focused landing pages quickly? The relatively high price makes it seem expensive.

These are the questions that we will be answering in our Instapage review.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

Instapage Video Review


TRY INSTAPAGE FREE FOR 14 DAYS

 

Instapage Overview


Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.

Instapage features make it simple to create effective landing pages, no matter what your goal is. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.

Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.

A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.

Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.

Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.

Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.

Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account is able to create landing page for multiple websites or projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.

Instapage’s price details will be addressed later in this review. However, if this sounds right for you, the 14 Day Free Trial is available .

TRY INSTAPAGE FREE FOR 14 DAYS

 

Instapage Features


Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.

But have they been used effectively? Is it true that they live up to their claims? Let’s explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage claims more than 200 templates. But, browsing the library revealed only 80.

Some of the templates such as the thankyou page templates were not fully landing page options.

Instapage-Template-Library

However, as you can see from the landing page library, the templates you do get access to are of very high quality and cover a wide range of objectives.

Instapage-Landing-Page-Example

The filters are a great way to quickly locate the right template for you when creating a brand new landing page.

Instapage Vs Optimizepress

You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.

Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.

DRAG-AND-DROP LANDING PAGE EDITOR

Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. Instapage’s landingpage editor is all about freedom.

Instapage-Editor-Interface

Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. The page builder does not restrict you to a grid layout.

Instapage-Editor-Stacked

It can be overwhelming to not have restrictions and full creative freedom. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.

Instapage-Editor-Grid

One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. The page can also be rearranged by dragging and dropping items.

Instapage-Editor-Markers

This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.

The preview button allows you to view your landing page in a different browser tab. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.

TRY INSTAPAGE FREE FOR 14 DAYS

 

CUSTOMIZATION OPTIONS

You can easily customize the elements of your pages using the Instapage page creator interface. The page will display a few settings as well as an edit button when you click on an item.

Instapage-Editor-Edit-Bar

Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.

Instapage-Editor-Controls

To make your landing page design more precise, you can add custom CSS elements to the page elements. You can add JavaScript to landing pages for extra functionality.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.

Instapage-Instablocks-My-Blocks

A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.

Instapage-Instablocks-Templates

Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage has a variety Instablock template that you can use for starting your own assets.

If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. Instapage Enterprise license is required to access the Global Blocks functionality.

TRY INSTAPAGE FREE FOR 14 DAYS

 

LANDING PAGE WIDGETS

You can insert many elements to your landing pages quickly using the Instapage widgets. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.

Instapage-Widget-Menu

The widget can be moved around on the page, and you can edit its content and appearance. You can also specify the action associated to a widget. For example, what happens when a button clicks.

There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage can be used to add these widgets to landing pages:

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and vertical lines
  • Timers
  • HTML widgets

You can add ready-made sliders, testimonials, pricing tables, and many other items to your pages using a modern WordPress page builder plugin, such as Elementor or Thrive Content Builder.

Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage makes landing pages mobile-friendly by default. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.

Instapage-Editor-Mobile-View

Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. You can’t create two different pages. Instead, you can hide elements that you don’t wish mobile users to see.

Instapage is a powerful page builder. The interface is very easy to use. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage gives you several publishing options once you have created your landing page.

  • It is possible to publish it on your own website.
  • It is published on a WordPress website using a free plugin.
  • It was published by Drupal.

You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, register a domain from another source.

TRY INSTAPAGE FREE FOR 14 DAYS

 

PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It is extremely simple to publish an Instapage landing page on your WordPress website. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.

After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.

After selecting a page to publish, you will be able see the landing page on your WordPress site. A similar process is used to publish landing pages in Drupal. Instapage Vs Optimizepress

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

Instapage-Landing-Pages

Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. There is also a wealth of documentation on the website that goes into greater detail about the process.

Instapage-Custom-Domain

Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.

You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.

Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.

TRACKING, TESTING AND REPORTING

You can track the performance of your landing pages once you have it published. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.

The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.

To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Integrating with Google Analytics provides you with even more information about how your pages perform.

Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

We have already seen Instapage’s landing page templates. The options for publishing pages are easy.

Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.

These characteristics include:

  • Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
  • Integrate with Google AdWords for access to advertising data within your Instapage dashboard.
  • This large online documentation library will assist you in getting the most from Instapage.
  • Google AMP landing page creation can be supported.

Check out the plans page for a full list of Instapage functions. Instapage Vs Optimizepress

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To get the trial, enter your payment information. You’ll be automatically charged when the trial ends. Cancelling is also possible.

You can sign up for Instapage if you like the trial.

The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.

instapage-pricing

You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.

You can see the Instapage pricing page and what you get with the Enterprise plan.

TRY INSTAPAGE FREE FOR 14 DAYS

 

Instapage Pros and Cons


Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?

Before we conclude our review, we’d like to give you a quick overview of Instapage’s most notable features as well as its potential drawbacks.

INSTAPAGE PROS:

  • You will find a variety of professionally-designed landing page templates.
  • The ability to deliver files and sell products through your landing pages.
  • This is a simple, but effective landing page creator.
  • There are many ways to publish landing pages.
  • You have a lot of tools and data to help you optimize your pages.
  • Instapage offers many great features for client collaboration and teamwork.
  • We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
  • You can find lots of information online and have access to a responsive chat support channel.

INSTAPAGE CONS:

  • There are not as many landing page templates available as with other tools like Leadpages.
  • A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
  • The high price makes it difficult for website owners with little experience.

These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.

 

Final Thoughts Instapage Vs Optimizepress


Instapage is a powerful landing page creator and publishing tool, as you can see.

With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.

Instapage is a WordPress plugin that makes publishing landing pages easy. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage takes care all of your hosting requirements.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some users may find it difficult to sell products through your landing pages.

Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. If you can, Instapage is highly recommended.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress site builders may not offer all that Instapage offers. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage might be a better option if your project succeeds.

Instapage is a great landing page builder if you are ready. Instapage Vs Optimizepress

TRY INSTAPAGE FREE FOR 14 DAYS

instapage with shopify instapage vs kickofflabs