Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Instapage Video Tutorial
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. It is however not as impressive as it seems. Will it help you create conversion-focused landing pages quickly? It is also worth the price.
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.
Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.
Instapage is a great tool for creating landing pages that promote your products or services. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Instapage has many integration options, such as Zapier which allows it to connect with a variety of services like email marketing platforms, WordPress, etc.
Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
Instapage is a powerful and user-friendly landingpage builder.
But have they been used effectively? And do they live up to the hype? Let’s take a deeper look at Instapage’s key functions.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.
As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.
The filters are a great way to quickly locate the right template for you when creating a brand new landing page.
The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.
Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. The page builder does not restrict you to a grid layout.
It can be overwhelming to not have any constraints and full creative freedom. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.
This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.
To preview your landing site in a new browser tab, click the preview button. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. A few settings are available when you choose an item from the page.
By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.
If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.
You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage also includes many Instablock templates you can use to create your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets make it easy to insert various elements into landing page designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.
You can move the widget around and edit its appearance and contents. You can also define the action associated with a widget, such as what happens when a button is clicked.
While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.
- Horizontal and Vertical lines
- HTML widgets
You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.
Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. Two completely different versions of the same page cannot be created. You can hide any elements you don’t want mobile visitors to see.
Instapage is a powerful page builder. The interface is very easy to use. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.
LANDING PAGE PUBLISHING OPTIONS
After you’ve created a landing page with Instapage, you have a few publishing options, which include:
- It is possible to publish it on your own website.
- It is published via a WordPress website that uses a free plugin.
- It was published to a Drupal website.
Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, you should register another domain.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.
Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.
After selecting a page to publish, you will be able see the landing page on your WordPress site. The process for publishing landing pages on a Drupal site is similar. Instapage Video Tutorial
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing page on a WordPress website or Drupal website. Also, your pages can be made available online through a domain that you’ve registered.
Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. You can also find extensive documentation on the website to help you understand the process.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.
Zapier can be used to link your landing pages with even more services and apps. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration provides additional information about your pages’ performance.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will then display all versions of your page to your visitors so that they can decide which one performs best.
OTHER FEATURES OF INSTAPAGE
So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.
Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.
Some of these characteristics are as follows:
- Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
- Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
- An extensive online documentation library to assist you in making the most of Instapage.
- Google AMP landing page creation is supported.
For a complete list of Instapage features, please visit the plans page. Instapage Video Tutorial
This review should have given you a good idea of whether or not Instapage is right for you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.
Instapage has two options to sign up if it is a good trial.
The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.
You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
You can see the Instapage pricing page and what you get with the Enterprise plan.
Instapage Pros and Cons
Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- A great selection of professional-looking landing site templates.
- Your landing pages can be used to send files or sell products.
- A simple but powerful landing page builder.
- There are plenty of options for publishing landing pages.
- You have a lot of tools and data to help you optimize your pages.
- Features that make Instapage ideal for teamwork and client collaboration.
- Excellent mobile support to assist you in creating mobile-friendly landing pages.
- You can find lots of information online and have access to a responsive chat support channel.
- There aren’t many landing page templates, as there are with Leadpages.
- The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
- It is expensive and not suitable for new website owners.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts Instapage Video Tutorial
Instapage can be used to create landing pages and publish them, as you will see.
The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.
Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage takes care all of your hosting requirements.
Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. If you can, Instapage is highly recommended.
Access to Divi, the powerful WordPress theme for only $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress page builders might not offer the same features as Instapage. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Instapage is another option that you could consider if your project grows.
Instapage is a great landing page builder if you are ready. Instapage Video Tutorial