Instapage V Wix: 2022 Pros & Cons

Instapage is the best platform to help you create effective landing pages and increase sales. Instapage V Wix

It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. However, is it as effective as it appears to be? What about creating conversion-focused landing sites with minimal effort? It is also worth the price.

These are the questions we’ll answer in our Instapage Review.

This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.

Instapage features make it simple to create effective landing pages, no matter what your goal is. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.

Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:

A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Instapage is an efficient form builder. You can easily create customized forms for user information.

It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.

Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.

We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.

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Instapage Features


The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.

But how well have those features been put in place? Is it true that they live up to their claims? We will explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.

Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.

Instapage-Template-Library

As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.

Instapage-Landing-Page-Example

The filters are a great way to quickly locate the right template for you when creating a brand new landing page.

Instapage V Wix

Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.

However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.

DRAG-AND-DROP LANDING PAGE EDITOR

Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. In fact, the key word when describing the Instapage landing page editor is probably freedom.

Instapage-Editor-Interface

Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.

Instapage-Editor-Stacked

It can be difficult to feel free and have no restrictions. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.

Instapage-Editor-Grid

A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.

Instapage-Editor-Markers

While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.

To preview your landing site in a new browser tab, click the preview button. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.

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CUSTOMIZATION OPTIONS

You can easily customize the elements of your pages using the Instapage page creator interface. You can edit the item by clicking on it.

Instapage-Editor-Edit-Bar

You can view the item’s attributes in the side panel by clicking on the edit button.

Instapage-Editor-Controls

You can also add custom CSS to your page elements to make them more appealing if you have specific requirements. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.

Instapage-Instablocks-My-Blocks

A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. This allows you to insert Instablocks into landing pages whenever you need them.

Instapage-Instablocks-Templates

Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage also includes many Instablock templates you can use to create your own assets.

If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. Instapage Enterprise must be upgraded to get the Global Blocks function.

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LANDING PAGE WIDGETS

Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.

Instapage-Widget-Menu

It can then be moved around the page and edited as needed. You can also determine the action associated with a widget.

Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Vertical and Horizontal lines
  • Timers
  • HTML widgets

You can easily add ready-made slideshows, testimonials or pricing tables to your pages by using a WordPress page builder plugin like Elementor or Thrive Content Builder.

Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.

Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage defaults all landing pages are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. Two completely different versions of the same page cannot be created. Instead, you can hide elements that you don’t wish mobile users to see.

Instapage’s page builder is very powerful. The interface is extremely easy to use. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage offers several publishing options after you have created a landing page.

  • It can be published on your domain.
  • It is published via a WordPress website that uses a free plugin.
  • It was published to a Drupal website.

Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, use a domain already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It’s very easy to create an Instapage Landing Page on your WordPress Website. After you have installed the free plugin, all that is required to link your WordPress site with your Instapage Account is to enter a few easy-to-remember details.

After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.

Instapage-WordPress-Plugin

When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.

Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. You can publish landing pages to a Drupal website following a similar process. Instapage V Wix

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

You can publish landing page on a WordPress website or Drupal website. Also, your pages can be made available online through a domain that you’ve registered.

Instapage-Landing-Pages

To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. The website also has a lot of documentation that provides more information about the process.

Instapage-Custom-Domain

Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.

You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.

INSTAPAGE INTEGRATION OPTIONS

Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.

Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

Once you have published your landing page, you can start tracking its performance. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.

If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.

You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integration provides additional information about your pages’ performance.

Instapage allows you to do A/B testing on landing pages to increase conversions. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will then show your visitors the various versions of your page to see which one performs the best.

OTHER FEATURES OF INSTAPAGE

We have already seen Instapage’s landing page templates. The options for publishing pages are easy.

Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.

These characteristics can be described as follows:

  • The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
  • Integration with Google AdWords to view advertising data in your Instapage dashboard
  • An extensive online documentation library to assist you in making the most of Instapage.
  • Google AMP landing page creation is supported.

You can see the complete list of Instapage features on the plans page. Instapage V Wix

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.

Instapage is available in two forms if the trial appeals to you.

The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.

instapage-pricing

A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?

Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.

INSTAPAGE PROS:

  • This collection of landing page templates is professional looking.
  • Your landing pages will allow you to transfer files and sell product.
  • This is a simple, but effective landing page creator.
  • There are many ways to publish landing pages.
  • There is a wealth of reporting data and tools available to assist you in optimizing your pages.
  • Features that make Instapage ideal for teamwork and client collaboration.
  • You will receive excellent mobile support in order to create mobile-friendly landing page designs.
  • There are many online resources and also a live chat support.

INSTAPAGE CONS:

  • There aren’t nearly as many landing-page templates as other tools, like Leadpages.
  • It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
  • Its high cost makes it inappropriate for inexperienced website owners.

These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.

 

Final Thoughts Instapage V Wix


Instapage is a highly capable landing page maker and publishing tool.

With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.

Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage takes care all of your hosting requirements.

Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. Some users may find it difficult to sell products through your landing pages.

Despite all of its great features, the main stumbling block will be deciding whether you can justify spending $149 or more per month on a landing page builder. Instapage can be a great choice if you’re able.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress page builders may not have everything that Instapage does. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. If your project is successful, then you may want to switch to Instapage.

However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage V Wix

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