Instapage V Wix 2022: Full Instapage Review

If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage V Wix

It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. However, is it as effective as it appears to be? Is it capable of creating conversion-focused landing page with minimal effort? Given its high price, is it worth the investment?

These are some of the questions we’ll be asking in this Instapage evaluation.

This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.

Instapage features make it simple to create effective landing pages, no matter what your goal is. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.

Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:

A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.

Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.

Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.

You can use widget selection to make your landing pages more useful, including images and videos.

Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.

Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.

Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.

Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.

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Instapage Features


Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.

How well are these features actually working? Is it true that they live up to their claims? Let’s take a deeper look at Instapage’s key functions.

INSTAPAGE TEMPLATES

Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.

Some of the templates such as the thankyou page templates were not fully landing page options.

Instapage-Template-Library

You can see that the templates are high quality and serve a wide range.

Instapage-Landing-Page-Example

The filters make it easy to quickly identify the template that you want when creating a new landingpage.

Instapage V Wix

The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.

Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.

DRAG-AND-DROP LANDING PAGE EDITOR

Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. In fact, the key word when describing the Instapage landing page editor is probably freedom.

Instapage-Editor-Interface

Instapage’s page creator allows you to position elements anywhere on your page. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.

Instapage-Editor-Stacked

It can be overwhelming to not have restrictions and full creative freedom. Instapage provides a way to make sure you have everything in order.

Instapage-Editor-Grid

A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. The page can also be rearranged by dragging and dropping items.

Instapage-Editor-Markers

Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.

Click the preview button to preview your landing pages in a new tab while you work in the page builder. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.

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CUSTOMIZATION OPTIONS

Instapage’s page builder interface makes it easy to customize the elements that make up your pages. When you select an item on the page, it displays a few settings and an edit button.

Instapage-Editor-Edit-Bar

Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.

Instapage-Editor-Controls

To further customize the appearance of your landing pages, you can add custom CSS. You can add JavaScript to landing pages for extra functionality.

INSTABLOCKS

Instapage is a great tool for creating multiple landing page templates for clients and yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.

Instapage-Instablocks-My-Blocks

One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.

Instapage-Instablocks-Templates

Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.

You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. Instapage Enterprise is the best option to enable Global Blocks functionality.

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LANDING PAGE WIDGETS

You can insert many elements to your landing pages quickly using the Instapage widgets. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.

Instapage-Widget-Menu

You can move the widget around and edit its appearance and contents. You can also set the action for a widget. This could be what happens when you click a button.

There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. You can use Instapage to add the following widgets to your landing pages:

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Lines for Horizontal and Vertical Transport
  • Timers
  • HTML widgets

With modern WordPress plugins such as Elementor and Thrive Content Builder, you can add pre-made sliders, testimonials and pricing tables to your pages.

Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.

Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.

Instapage-Editor-Mobile-View

So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. Two completely different versions of the same page cannot be created. Instead, you can simply hide elements that you don’t want mobile users to see.

Instapage’s page builders are extremely powerful. The interface is extremely easy to use. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • You can publish it at your own domain.
  • It is published on a WordPress website using a free plugin.
  • It was published by Drupal.

Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. You should instead use a domain you already own.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

Publishing an Instapage landingpage on your WordPress site is easy. After installing the plugin, connect your WordPress site to Instapage by entering a few details.

After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.

Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. It’s a similar process to publish landing pages on Drupal websites. Instapage V Wix

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.

Instapage-Landing-Pages

Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. There is also a wealth of documentation on the website that goes into greater detail about the process.

Instapage-Custom-Domain

Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.

Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.

TRACKING, TESTING AND REPORTING

You can track the performance of your landing pages once you have it published. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.

If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.

In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integration will give you more information about the performance of your pages.

Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

We have already seen Instapage’s landing page templates. The options for publishing pages are easy.

Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.

These characteristics include:

  • The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
  • Integration with Google AdWords to view advertising data in your Instapage dashboard
  • A large online documentation library to help you get the most out of Instapage.
  • Google AMP landing page creation can be supported.

For a complete list of Instapage features, please visit the plans page. Instapage V Wix

 

Instapage Pricing


This review should have provided you with enough information to make an informed decision about Instapage. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. To get the trial, enter your payment information. You’ll be automatically charged when the trial ends. Cancelling is also possible.

If you like the trial, there are two ways to sign up for Instapage.

Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. An annual payment requires a $1,788 initial payment. However, it represents a 25% saving over monthly payments.

instapage-pricing

A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?

Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.

INSTAPAGE PROS:

  • There are many professional-looking templates for landing pages.
  • Ability to upload files and sell products via your landing pages.
  • Easy to use, yet powerful, landing page generator.
  • There are many ways to publish landing pages.
  • A wealth of data and tools are available to assist with optimizing your pages.
  • Instapage has many features that allow for client and team collaboration.
  • Great mobile support available to assist with creating mobile-friendly landing webpages.
  • You will find a lot of useful online documentation and a live chat support channel.

INSTAPAGE CONS:

  • There aren’t nearly as many landing-page templates as other tools, like Leadpages.
  • It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
  • It is expensive and not suitable for new website owners.

These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.

 

Final Thoughts Instapage V Wix


As you can see, Instapage is an extremely capable landing page builder and publishing tool.

With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.

Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage provides all your hosting needs.

Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage is highly recommendable if you can.

Access to Divi, the powerful WordPress theme for only $89. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress page builders don’t have the same capabilities as Instapage. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Instapage is another option that you could consider if your project grows.

However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage V Wix

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