Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Instapage Typeform
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. However, is it as effective as it appears to be? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? Is it also worth the money, given the relatively high price?
These are the questions you’ll be answering during this Instapage review.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
Instapage features make it simple to create effective landing pages, no matter what your goal is. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything on its own, instead of using a WordPress plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.
Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.
Instapage is a powerful and user-friendly landingpage builder.
But how effective are those features? Is it true that they live up to their claims? We will explore Instapage’s key features.
The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.
Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.
The templates you have access, however, are excellent quality and cover many objectives.
The filters are a great way to quickly locate the right template for you when creating a brand new landing page.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. Instapage’s landing pages editor is truly free.
Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.
It can be overwhelming to not have any constraints and full creative freedom. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.
One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. Furthermore, as you drag and drop items around the page, they are gently snapped to the underlying grid layout.
While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.
The preview button allows you to view your landing page in a different browser tab. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.
You can easily customize the elements of your pages using the Instapage page creator interface. When you select an item on the page, it displays a few settings and an edit button.
Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.
Instapage has a wonderful time-saving feature if you intend to create multiple landing sites for clients or yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. This allows you to insert Instablocks into landing pages whenever you need them.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage offers a range of Instablock templates to help you create your own assets.
You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. Instapage Enterprise is the best option to enable Global Blocks functionality.
LANDING PAGE WIDGETS
Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.
It can then be moved around the page and edited as needed. You can also define the action associated with a widget, such as what happens when a button is clicked.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage can be used to add these widgets to landing pages:
- Horizontal and Vertical lines
- HTML widgets
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.
Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.
So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. Two completely different versions of the same page cannot be created. You can instead hide elements you don’t want mobile users seeing.
Instapage is a powerful page builder. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- You can publish it on your own domain.
- It is published via a WordPress website that uses a free plugin.
- It was published on a Drupal website.
Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. Instead, register a domain from another source.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.
Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.
You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. You can publish landing pages to a Drupal website following a similar process. Instapage Typeform
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. The website also has a lot of documentation that provides more information about the process.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. You can connect your landing page to a specific service by reading the integration documentation.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.
Heatmaps and other analytics data can help you monitor your pages’ effectiveness. Google Analytics integration will give you more information about the performance of your pages.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will show you the different versions of your page so that you can see which version is most effective.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
Some of these characteristics are as follows:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
- This large online documentation library will assist you in getting the most from Instapage.
- Google AMP landingpage creation support is available.
Check out the plans page for a full list of Instapage functions. Instapage Typeform
This review should have helped you decide if Instapage is right to you. If you are still unsure, you can try the trial offer for free for 14 day. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
Instapage has two options to sign up if it is a good trial.
Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.
- This collection of landing page templates is professional looking.
- Your landing pages can be used to send files or sell products.
- It is an advanced, but easy landing page builder.
- There are plenty of options for publishing landing pages.
- A wealth of data and tools are available to assist with optimizing your pages.
- Instapage has many features that allow for client and team collaboration.
- Mobile support is available to help you create mobile-friendly landing pages.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t many landing page templates, as there are with Leadpages.
- 30 published landing page experiences, 30,000 unique users per month and five workspaces are all part the business plan. Five team members are also included.
- Its high pricing makes it unsuitable for inexperienced website owners.
These features and drawbacks will help to decide whether Instapage can be your best landing page builder.
Final Thoughts Instapage Typeform
Instapage is a highly capable landing page maker and publishing tool.
With the help of the advanced page builder as well as the starter templates, you should not have any trouble creating the landing pages that are right for your project.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage manages all aspects of your hosting.
Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage can be a great choice if you’re able.
Access to Divi, the powerful WordPress theme for only $89. Yes, you will need to pay for web hosting to get your site online, but there are some excellent low-cost web hosts available.
Divi and other WordPress site builders may not offer all that Instapage offers. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage is another option that you could consider if your project grows.
Instapage is a great landing page builder if you are ready. Instapage Typeform