If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Track What Leads Came Form What Campaign
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But does it really look as good as it sounds? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? The relatively high price makes it seem expensive.
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.
Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.
Instapage’s features are easy to use, so you don’t need any design or programming experience. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:
A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.
Intuitive landingpage editor –Instapage’s drag-and-drop interface is powerful but easy to use.
Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.
You can use widget selection to make your landing pages more useful, including images and videos.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account is able to create landing page for multiple websites or projects. Instapage allows for the creation of landing pages quickly and easily on your WordPress site.
Instapage’s price details will be addressed later in this review. However, if this sounds right for you, the 14 Day Free Trial is available .
Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.
But how effective are those features? What do they actually do? Let’s explore Instapage’s key features.
Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.
Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.
You can see that the templates are high quality and serve a wide range.
The filters make it easy to quickly identify the template that you want when creating a new landingpage.
Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. Instapage’s landing pages editor is truly free.
Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can feel overwhelming to be free from any restrictions and allow for complete creativity. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.
The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.
While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.
By clicking the preview button, you can view your landing page from any browser tab. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.
You can easily customize the elements of your pages using the Instapage page creator interface. The page will display a few settings as well as an edit button when you click on an item.
You can edit the properties of the item by clicking the edit link.
If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage also includes many Instablock templates you can use to create your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
It can then be moved around the page and edited as needed. You can also set the action for a widget. This could be what happens when you click a button.
There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage can be used to add these widgets to landing pages:
- Horizontal and vertical lines
- HTML widgets
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.
Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.
Instapage supports the concept of different landing pages for smartphone and desktop users. You can’t create two different pages. You can instead hide elements you don’t want mobile users seeing.
Instapage is a powerful page builder. The interface is extremely easy to use. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- It is possible to publish it on your own website.
- It is published on a WordPress website using a free plugin.
- It was published on a Drupal website.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, you should use a domain that you have already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s easy to publish an Instapage website landing page. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.
After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.
Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.
You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. A similar process is used to publish landing pages in Drupal. Instapage Track What Leads Came Form What Campaign
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.
Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. The website also has a lot of documentation that provides more information about the process.
Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landingpages can be linked to third-party tools such as email marketing and analytics software. Connect your landing pages to Shopify or PayPal to receive payments online.
Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
Once you publish a landing site, you can track its performance. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration provides additional information about your pages’ performance.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.
OTHER FEATURES OF INSTAPAGE
So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
These are just a few of the characteristics:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landing page creation can be supported.
To see all Instapage features, visit the Plans page. Instapage Track What Leads Came Form What Campaign
This review should have helped you decide if Instapage is right to you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
Instapage offers two options for signing up if you love the trial.
The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?
Before we conclude our review, we’d like to give you a quick overview of Instapage’s most notable features as well as its potential drawbacks.
- This collection of landing page templates is professional looking.
- The ability to deliver files and sell products through your landing pages.
- It is an advanced, but easy landing page builder.
- There are many options when it comes to publishing landing pages.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Instapage’s features make it ideal for client collaboration as well as teamwork.
- You will receive excellent mobile support in order to create mobile-friendly landing page designs.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
- Its high pricing makes it unsuitable for inexperienced website owners.
These features and drawbacks will help to decide whether Instapage can be your best landing page builder.
Final Thoughts Instapage Track What Leads Came Form What Campaign
Instapage is both a landing page builder as well as a publishing tool.
The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.
Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage takes care of all your hosting needs.
Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
Despite all of its great features, the main stumbling block will be deciding whether you can justify spending $149 or more per month on a landing page builder. Instapage is highly recommended if you are able.
You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. Although you will need web hosting in order to put your website online, there are many great low-cost options.
Divi and other WordPress page builders don’t have the same capabilities as Instapage. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage may be an option, but this is only if your project becomes successful.
However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage Track What Leads Came Form What Campaign