Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Terms
It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. Is it, however, as good as it appears? Is it capable of creating conversion-focused landing page with minimal effort? Is it also worth the money, given the relatively high price?
These are the questions you’ll be answering during this Instapage review.
This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.
Let’s get started…
Instapage Video Review
Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
Instapage’s features are easy to use, so you don’t need any design or programming experience. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:
A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.
Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.
Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.
Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.
Tracking and reporting — With built-in analytics and heatmaps, as well as A/B testing and analytics tools, you can quickly determine what is working and optimize your landing pages to achieve better results.
Integration options — Instapage has many integration options, such as Zapier which allows it to connect with a variety of services like email marketing platforms, WordPress, etc.
Hosted system –Instapage hosts all of your content independently from your WordPress website. Your account is able to create landing page for multiple websites or projects. Instapage allows you to publish landing pages quickly on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
How effective have these features been implemented? Is it true that they live up to their claims? We will explore Instapage’s key features.
Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.
Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.
However, as you can see from the landing page library, the templates you do get access to are of very high quality and cover a wide range of objectives.
The filters make it easy to quickly identify the template that you want when creating a new landingpage.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.
Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.
It can be overwhelming to not have any constraints and full creative freedom. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.
One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. The page can also be rearranged by dragging and dropping items.
While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.
To preview your landing site in a new browser tab, click the preview button. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
You can easily customize the elements of your pages using the Instapage page creator interface. When you select an item on the page, it displays a few settings and an edit button.
You can edit the properties of the item by clicking the edit link.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.
For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage has a variety Instablock template that you can use for starting your own assets.
If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. Instapage Enterprise must be upgraded to get the Global Blocks function.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.
The widget can then be moved about the page and edited. You can also set the action for a widget. This could be what happens when you click a button.
Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage lets you add the following widgets onto your landing pages.
- Vertical and Horizontal lines
- HTML widgets
You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.
So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. But you can’t make completely different pages. Instead, you can hide the elements that you don’t want mobile customers to see.
Instapage has a very powerful page builder. The interface is very easy to use. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.
LANDING PAGE PUBLISHING OPTIONS
After you’ve created a landing page with Instapage, you have a few publishing options, which include:
- You can publish it at your own domain.
- It is published on a WordPress blog using a free plugin.
- It was published on Drupal’s website.
Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. You should instead use a domain you already own.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s easy to publish an Instapage website landing page. After installing the plugin, connect your WordPress site to Instapage by entering a few details.
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.
When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.
You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. The process for publishing landing pages on a Drupal site is similar. Instapage Terms
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. This website has extensive documentation that provides additional information.
Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.
You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.
Zapier can be used to link your landing pages with even more services and apps. To connect your landing pages with a specific service, please read the integration documentation.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
These are some of these characteristics:
- Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
- The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
- A large online documentation library to help you get the most out of Instapage.
- Google AMP landing page creation is supported.
For a complete list of Instapage features, please visit the plans page. Instapage Terms
This review should give you an idea of Instapage’s suitability for you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.
Instapage offers two options for signing up if you love the trial.
Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.
You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.
Instapage Pros and Cons
Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- You will find a variety of professionally-designed landing page templates.
- Your landing pages will allow you to transfer files and sell product.
- Easy to use, yet powerful, landing page generator.
- There are many options when it comes to publishing landing pages.
- A wealth of data and tools are available to assist with optimizing your pages.
- Instapage has many features that allow for client and team collaboration.
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t many landing page templates, as there are with Leadpages.
- 30 published landing page experiences, 30,000 unique users per month and five workspaces are all part the business plan. Five team members are also included.
- The high price makes it difficult for website owners with little experience.
These features and drawbacks will help to decide whether Instapage can be your best landing page builder.
Final Thoughts Instapage Terms
Instapage is a highly capable landing page maker and publishing tool.
The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage provides all your hosting needs.
Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. Some users may find it difficult to sell products through your landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage can be a great choice if you’re able.
Access to Divi, the powerful WordPress theme for only $89. Web hosting is required to make your website live, although there are many affordable web hosts.
Divi and other WordPress pages builders may not have all the features that Instapage has. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Instapage may be an option, but this is only if your project becomes successful.
Instapage is the right choice if you feel you have the skills to create landing pages. Instapage Terms