Instapage Smart Content 2022: Full Instapage Review

If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Smart Content

This product sounds great, with professional-looking landing page templates and an excellent page builder tool. But does it really look as good as it sounds? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? Given its high price, is it worth the investment?

These are the questions that we will be answering in our Instapage review.

This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.

Let’s get started…

 

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Instapage Overview


Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.

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Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.

Instapage is a great tool for creating landing pages that promote your products or services. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.

Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:

You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.

Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.

Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.

Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.

Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.

Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.

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Instapage Features


Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.

How effective have these features been implemented? Do they live up the hype? We will explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.

You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.

Instapage-Template-Library

The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.

Instapage-Landing-Page-Example

When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.

Instapage Smart Content

Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.

However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.

DRAG-AND-DROP LANDING PAGE EDITOR

You can create your own landing page using either one of the templates or a blank canvas. In fact, the key word when describing the Instapage landing page editor is probably freedom.

Instapage-Editor-Interface

Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.

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It can be overwhelming to not have any constraints and full creative freedom. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.

Instapage-Editor-Grid

A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.

To preview your landing site in a new browser tab, click the preview button. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.

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CUSTOMIZATION OPTIONS

Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. The page will display a few settings as well as an edit button when you click on an item.

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You can view the item’s attributes in the side panel by clicking on the edit button.

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To customize landing page design to meet your specific needs, you can add CSS to page elements. You can add JavaScript to landing pages for extra functionality.

INSTABLOCKS

Instapage offers a time-saving feature that can be useful if you are creating multiple landing pages for clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.

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For example, you can create a custom block with testimonials from your customers, and save it in Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.

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Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.

You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.

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LANDING PAGE WIDGETS

You can insert many elements to your landing pages quickly using the Instapage widgets. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.

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It can then be moved around the page and edited as needed. A widget can be assigned an action, such as when a button gets clicked.

While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and vertical lines
  • Timers
  • HTML widgets

With modern WordPress plugins such as Elementor and Thrive Content Builder, you can add pre-made sliders, testimonials and pricing tables to your pages.

You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage’s landing pages are automatically mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.

Instapage-Editor-Mobile-View

Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. But you can’t make completely different pages. You can instead hide elements you don’t want mobile users seeing.

Instapage’s page builder is very powerful. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • It can be published on your domain.
  • It is published using a WordPress plugin.
  • It was published on Drupal’s website.

Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, you should use a domain that you have already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

Publishing an Instapage landingpage on your WordPress site is easy. After installing the plugin, connect your WordPress site to Instapage by entering a few details.

After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.

After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. Publishing landing pages on a Drupal website follows a similar procedure. Instapage Smart Content

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.

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Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. There is also a wealth of documentation on the website that goes into greater detail about the process.

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Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.

You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.

INSTAPAGE INTEGRATION OPTIONS

Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.

Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

You can track the performance of your landing pages once you have it published. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.

If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.

In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integration provides additional information about your pages’ performance.

Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will then show your visitors the various versions of your page to see which one performs the best.

OTHER FEATURES OF INSTAPAGE

We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.

Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.

These are just a few of the characteristics:

  • Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
  • Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
  • This large online documentation library will assist you in getting the most from Instapage.
  • Google AMP landingpage creation is supported.

Check out the plans page for a full list of Instapage functions. Instapage Smart Content

 

Instapage Pricing


This review should have provided you with enough information to make an informed decision about Instapage. If you’re still not sure, you can use the trial offer to try it for free for 14 days. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.

Instapage is available in two forms if the trial appeals to you.

Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.

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You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?

Before we conclude our review, we’d like to give you a quick overview of Instapage’s most notable features as well as its potential drawbacks.

INSTAPAGE PROS:

  • You will find a variety of professionally-designed landing page templates.
  • Your landing pages will allow you to transfer files and sell product.
  • It is an advanced, but easy landing page builder.
  • Publishing landing pages is easy with many options.
  • You can find a variety of tools and reporting data that will help you optimize your pages.
  • Instapage has many features that allow for client and team collaboration.
  • Mobile support is available to help you create mobile-friendly landing pages.
  • You can find lots of information online and have access to a responsive chat support channel.

INSTAPAGE CONS:

  • There aren’t nearly as many landing-page templates as other tools, like Leadpages.
  • The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
  • Its high pricing makes it unsuitable for inexperienced website owners.

These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.

 

Final Thoughts Instapage Smart Content


As you can see, Instapage is an extremely capable landing page builder and publishing tool.

With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.

Instapage is a WordPress plugin that makes publishing landing pages easy. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. To keep things simple, Instapage handles all of your hosting needs.

Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.

Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. Instapage is highly recommended if you are able.

For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress page builders don’t have the same capabilities as Instapage. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Then, if your project takes off, you might want to consider switching to Instapage.

However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage Smart Content

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