If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Show Off Floorplans
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. It is however not as impressive as it seems. And will it be able to assist you in creating conversion-focused landing pages with minimal effort? Given its high price, is it worth the investment?
These are the questions that we will be answering in our Instapage review.
This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.
Let’s get started…
Instapage Video Review
Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.
Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.
There’s no need for any coding or design experience, because Instapage’s features truly simplify the process of creating effective landing pages — regardless of what you’re trying to promote. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.
Intuitive landingpage editor –Instapage’s drag-and-drop interface is powerful but easy to use.
Instapage is an efficient form builder. You can easily create customized forms for user information.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.
Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.
Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.
Instapage is a powerful and user-friendly landingpage builder.
But how well have those features been put in place? And do they live up to the hype? Let’s find out by delving deeper into Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.
As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.
The filters are a great way to quickly locate the right template for you when creating a brand new landing page.
Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. Instapage’s landingpage editor allows you to be free.
Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.
It can be overwhelming to have no constraints and complete creative freedom. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. The page can also be rearranged by dragging and dropping items.
Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.
To preview your landing site in a new browser tab, click the preview button. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. You can edit the item by clicking on it.
You can view the item’s attributes in the side panel by clicking on the edit button.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.
For example, you can create a custom block with testimonials from your customers, and save it in Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise must be upgraded to get the Global Blocks function.
LANDING PAGE WIDGETS
Instapage widgets are a quick way to add elements to your landing webpage designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
The widget can then be moved about the page and edited. A widget can be assigned an action, such as when a button gets clicked.
Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.
- Horizontal and vertical lines
- HTML widgets
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.
Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.
Instapage supports the concept of different landing pages for smartphone and desktop users. There are no two versions of a page that can be made. Instead, you can hide elements that you don’t wish mobile users to see.
The Instapage page builder is extremely powerful. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.
LANDING PAGE PUBLISHING OPTIONS
Once you have created a landing site with Instapage you have several publishing options.
- It can be published on your domain.
- It is published via a WordPress website that uses a free plugin.
- It was published on Drupal’s website.
Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s easy to publish an Instapage website landing page. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.
Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. Any landing pages you created in Instapage can be accessed via a dropdown in your WordPress dashboard.
Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. Publishing landing pages on a Drupal website follows a similar procedure. Instapage Show Off Floorplans
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. Additionally, the website contains extensive documentation that explains the process in greater detail.
You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.
You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. The controls allow you to create a copy of your landing page and then make any changes to it, such as changing call to action or the call to actions. Instapage will show you the different versions of your page so that you can see which version is most effective.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.
Some of these characteristics are as follows:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
- This large online documentation library will assist you in getting the most from Instapage.
- Google AMP landingpage creation is supported.
For a complete list of Instapage features, please visit the plans page. Instapage Show Off Floorplans
This review should have given you a good idea of whether or not Instapage is right for you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.
Instapage is available in two forms if the trial appeals to you.
Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:
- This collection of landing page templates is professional looking.
- Your landing pages will allow you to transfer files and sell product.
- Easy to use, yet powerful, landing page generator.
- Publishing landing pages is easy with many options.
- You have a lot of tools and data to help you optimize your pages.
- Instapage features that are ideal for client collaboration and teamwork
- Excellent mobile support to assist you in creating mobile-friendly landing pages.
- There are many online resources and also a live chat support.
- There are not as many landing page templates available as with other tools like Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- It is not recommended for novice website owners due to its high price.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts Instapage Show Off Floorplans
Instapage is both a landing page builder as well as a publishing tool.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage takes care all of your hosting requirements.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. Some users may find it difficult to sell products through your landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage can be a great choice if you’re able.
Access to Divi, the powerful WordPress theme for only $89. Web hosting is required to make your website live, although there are many affordable web hosts.
Divi and other WordPress pages builders may not have all the features that Instapage has. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Instapage might be a better option if your project succeeds.
However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage Show Off Floorplans