Instapage Segment 2022: Full Instapage Review

If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Segment

It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. But does it really look as good as it sounds? What about creating conversion-focused landing sites with minimal effort? Is the high price worth it?

These are some of the questions we’ll be asking in this Instapage evaluation.

This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.

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Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.

There’s no need for any coding or design experience, because Instapage’s features truly simplify the process of creating effective landing pages — regardless of what you’re trying to promote. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.

Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.

A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.

Intuitive landingpage editor –Instapage’s drag-and-drop interface is powerful but easy to use.

Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.

You can use widget selection to make your landing pages more useful, including images and videos.

Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.

Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.

Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage allows for the creation of landing pages quickly and easily on your WordPress site.

We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.

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Instapage Features


If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.

How effective have these features been implemented? Are they worth the hype? We’ll find out by looking deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.

Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.

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However, as you can see from the landing page library, the templates you do get access to are of very high quality and cover a wide range of objectives.

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You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.

Instapage Segment

Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.

Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.

DRAG-AND-DROP LANDING PAGE EDITOR

You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.

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Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.

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It can be overwhelming to not have restrictions and full creative freedom. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.

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One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

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While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.

Click the preview button to preview your landing pages in a new tab while you work in the page builder. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. You can edit the item by clicking on it.

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By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.

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To further customize the appearance of your landing pages, you can add custom CSS. To add additional functionality to your landing pages, you can add JavaScript.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.

Instapage-Instablocks-My-Blocks

A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.

Instapage-Instablocks-Templates

Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage has a variety Instablock template that you can use for starting your own assets.

If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets allow you to quickly add elements to your landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.

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It can then be moved around the page and edited as needed. You can also specify the action associated to a widget. For example, what happens when a button clicks.

Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage can be used to add these widgets to landing pages:

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and vertical lines
  • Timers
  • HTML widgets

You can easily add ready-made slideshows, testimonials or pricing tables to your pages by using a WordPress page builder plugin like Elementor or Thrive Content Builder.

You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage defaults all landing pages are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. Two completely different versions of the same page cannot be created. Instead, you can simply hide elements that you don’t want mobile users to see.

Instapage has a very powerful page builder. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage offers several publishing options after you have created a landing page.

  • You can publish the article on your own domain.
  • It is published on a WordPress blog using a free plugin.
  • It was published by Drupal.

You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, register a domain from another source.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

You can publish an Instapage page from your WordPress website in minutes. After installing the plugin, connect your WordPress site to Instapage by entering a few details.

Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.

After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. A similar process is used to publish landing pages in Drupal. Instapage Segment

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

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Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. You can also find extensive documentation on the website to help you understand the process.

Instapage-Custom-Domain

You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.

You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.

Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.

TRACKING, TESTING AND REPORTING

You can track the performance of your landing pages once you have it published. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.

If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.

Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.

Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.

OTHER FEATURES OF INSTAPAGE

We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.

Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.

These characteristics include:

  • Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
  • The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
  • An extensive online documentation library to assist you in making the most of Instapage.
  • Google AMP landingpage creation is supported.

For a complete list of Instapage features, please visit the plans page. Instapage Segment

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. You can still try Instapage for free for 14-days if you aren’t sure. To get the trial, enter your payment information. You’ll be automatically charged when the trial ends. Cancelling is also possible.

Instapage offers two options for signing up if you love the trial.

The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.

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There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.

The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.

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Instapage Pros and Cons


Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?

Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.

INSTAPAGE PROS:

  • You will find a variety of professionally-designed landing page templates.
  • Your landing pages will allow you to transfer files and sell product.
  • This is a simple, but effective landing page creator.
  • Publishing landing pages is easy with many options.
  • You can find a variety of tools and reporting data that will help you optimize your pages.
  • Instapage offers many great features for client collaboration and teamwork.
  • You will receive excellent mobile support in order to create mobile-friendly landing page designs.
  • You can find lots of information online and have access to a responsive chat support channel.

INSTAPAGE CONS:

  • There aren’t as many landing page templates as some other tools, such as Leadpages.
  • The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
  • The high price makes it difficult for website owners with little experience.

These features and drawbacks will help to decide whether Instapage can be your best landing page builder.

 

Final Thoughts Instapage Segment


Instapage is a highly capable landing page maker and publishing tool.

The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.

Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage takes care all of your hosting requirements.

Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.

Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. Instapage is highly recommended if you are able.

For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. Yes, you will need to pay for web hosting to get your site online, but there are some excellent low-cost web hosts available.

Divi and other WordPress page builders may not have everything that Instapage does. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Instapage is another option that you could consider if your project grows.

Instapage is one of the most popular landing page builders. Instapage Segment

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