Instapage Sales Pages: 2022 Pros & Cons

Instapage is an excellent tool for creating landing pages that convert more leads into sales. Instapage Sales Pages

It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. However, is it as effective as it appears to be? Is it capable of creating conversion-focused landing page with minimal effort? Is it also worth the money, given the relatively high price?

These are the questions we’ll be answering in this Instapage review.

This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.

Instapage-Review-Landing-Page-Builder

Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.

Instapage features make it simple to create effective landing pages, no matter what your goal is. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.

Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.

A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.

Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.

Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. Your account is able to create landing page for multiple websites or projects. Instapage allows you to publish landing pages quickly on your WordPress website.

Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.

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Instapage Features


Instapage is a powerful and user-friendly landingpage builder.

But have they been used effectively? Is it true that they live up to their claims? Let’s take a deeper look at Instapage’s key functions.

INSTAPAGE TEMPLATES

Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.

Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.

Instapage-Template-Library

You can see that the templates are high quality and serve a wide range.

Instapage-Landing-Page-Example

The filters make it easy to quickly identify the template that you want when creating a new landingpage.

Instapage Sales Pages

You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.

Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.

DRAG-AND-DROP LANDING PAGE EDITOR

Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. Instapage’s landingpage editor allows you to be free.

Instapage-Editor-Interface

Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.

Instapage-Editor-Stacked

It can be overwhelming to not have restrictions and full creative freedom. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.

Instapage-Editor-Grid

A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. The page can also be rearranged by dragging and dropping items.

Instapage-Editor-Markers

While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.

By clicking the preview button, you can view your landing page from any browser tab. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.

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CUSTOMIZATION OPTIONS

You can easily customize the elements of your pages using the Instapage page creator interface. A few settings are available when you choose an item from the page.

Instapage-Editor-Edit-Bar

You can view the item’s attributes in the side panel by clicking on the edit button.

Instapage-Editor-Controls

You can also add custom CSS to your page elements to make them more appealing if you have specific requirements. You can add JavaScript to landing pages for extra functionality.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.

Instapage-Instablocks-My-Blocks

For example, you can create a custom block with testimonials from your customers, and save it in Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.

Instapage-Instablocks-Templates

Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage has a variety Instablock template that you can use for starting your own assets.

You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. Instapage Enterprise license is required to access the Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets allow you to quickly add elements to your landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.

Instapage-Widget-Menu

The widget can then be moved about the page and edited. You can also define the action associated with a widget, such as what happens when a button is clicked.

Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage makes it easy to add the following widgets into your landing pages.

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Lines for Horizontal and Vertical Transport
  • Timers
  • HTML widgets

You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.

Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.

Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.

MOBILE-FRIENDLY PAGE DESIGNS

By default, all landing pages created by Instapage are mobile-friendly. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.

Instapage-Editor-Mobile-View

So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. You can’t create two different pages. You can hide any elements you don’t want mobile visitors to see.

The Instapage page builder is extremely powerful. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage offers several publishing options after you have created a landing page.

  • You can publish the article on your own domain.
  • It is published on a WordPress blog using a free plugin.
  • It was published to a Drupal website.

You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, register a domain from another source.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It is extremely simple to publish an Instapage landing page on your WordPress website. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.

After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.

After selecting a page to publish, you will be able see the landing page on your WordPress site. You can publish landing pages to a Drupal website following a similar process. Instapage Sales Pages

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

Instapage-Landing-Pages

Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. The website also has a lot of documentation that provides more information about the process.

Instapage-Custom-Domain

Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.

You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.

INSTAPAGE INTEGRATION OPTIONS

Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.

Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.

TRACKING, TESTING AND REPORTING

After you’ve published a landing page, you can begin tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.

If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.

To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration provides additional information about your pages’ performance.

Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will then display all versions of your page to your visitors so that they can decide which one performs best.

OTHER FEATURES OF INSTAPAGE

We have seen Instapage’s templates and how easy it is to create landing pages.

Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.

These are some of these characteristics:

  • The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
  • Integrate with Google AdWords for access to advertising data within your Instapage dashboard.
  • Large online documentation library that will help you make the most of Instapage.
  • Google AMP landing page creation is supported.

To see all Instapage features, visit the Plans page. Instapage Sales Pages

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. If you are still unsure, you can try the trial offer for free for 14 day. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

Instapage offers two options for signing up if you love the trial.

Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.

instapage-pricing

A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?

Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.

INSTAPAGE PROS:

  • This collection of landing page templates is professional looking.
  • Ability to upload files and sell products via your landing pages.
  • An advanced but simple landing page builder.
  • There are many options available for publishing landing pages.
  • You have a lot of tools and data to help you optimize your pages.
  • Features that make Instapage ideal for teamwork and client collaboration.
  • Mobile support is available to help you create mobile-friendly landing pages.
  • There are many online resources and also a live chat support.

INSTAPAGE CONS:

  • There aren’t as many landing page templates as some other tools, such as Leadpages.
  • The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
  • It is not recommended for novice website owners due to its high price.

Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.

 

Final Thoughts Instapage Sales Pages


Instapage can be used to create landing pages and publish them, as you will see.

The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.

Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage takes care all of your hosting requirements.

Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.

Despite all of its great features, the main stumbling block will be deciding whether you can justify spending $149 or more per month on a landing page builder. Instapage is highly recommended if you are able.

Access to Divi, the powerful WordPress theme for only $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.

Divi and other WordPress page builders may not have everything that Instapage does. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Instapage may be an option, but this is only if your project becomes successful.

Instapage is one of the most popular landing page builders. Instapage Sales Pages

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