Instapage Ready To Publish: 2022 Pros & Cons

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Ready To Publish

This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. Is it, however, as good as it appears? It will help you to create conversion-focused landing webpages with minimum effort. The relatively high price makes it seem expensive.

These are the questions that we will be answering in our Instapage review.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

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Instapage Overview


Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.

Instapage-Review-Landing-Page-Builder

Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.

Instapage is a great tool for creating landing pages that promote your products or services. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.

Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.

You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.

You can use widget selection to make your landing pages more useful, including images and videos.

Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.

Integration options — Instapage has many integration options, such as Zapier which allows it to connect with a variety of services like email marketing platforms, WordPress, etc.

Hosted system –Instapage hosts everything on its own, instead of using a WordPress plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.

We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.

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Instapage Features


The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.

But have they been used effectively? And do they live up to the hype? Let’s explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.

Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.

Instapage-Template-Library

As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.

Instapage-Landing-Page-Example

The filters allow you to quickly search for the right type of template when creating a landing page.

Instapage Ready To Publish

You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.

Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. Instapage’s landingpage editor is all about freedom.

Instapage-Editor-Interface

Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.

Instapage-Editor-Stacked

It can be overwhelming to have no constraints and complete creative freedom. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.

Instapage-Editor-Grid

One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.

By clicking the preview button, you can view your landing page from any browser tab. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

The elements that comprise your pages are easily customizable using the Instapage page builder interface. When you select an item on the page, it displays a few settings and an edit button.

Instapage-Editor-Edit-Bar

You can view the item’s attributes in the side panel by clicking on the edit button.

Instapage-Editor-Controls

To customize landing page design to meet your specific needs, you can add CSS to page elements. You can add JavaScript to landing pages for extra functionality.

INSTABLOCKS

Instapage is a great tool for creating multiple landing page templates for clients and yourself. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.

Instapage-Instablocks-My-Blocks

You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.

Instapage-Instablocks-Templates

Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage offers a range of Instablock templates to help you create your own assets.

It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise is the best option to enable Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets make it easy to insert various elements into landing page designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.

Instapage-Widget-Menu

The widget can then be moved about the page and edited. A widget can be assigned an action, such as when a button gets clicked.

Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Lines for Horizontal and Vertical Transport
  • Timers
  • HTML widgets

With modern WordPress plugins such as Elementor and Thrive Content Builder, you can add pre-made sliders, testimonials and pricing tables to your pages.

You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.

MOBILE-FRIENDLY PAGE DESIGNS

By default, all landing pages created by Instapage are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. But you can’t make completely different pages. You can hide any elements you don’t want mobile visitors to see.

Instapage has a very powerful page builder. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Once you have created a landing site with Instapage you have several publishing options.

  • It is possible to publish it on your own website.
  • It is published via a WordPress website that uses a free plugin.
  • It was published by Drupal.

Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, you should register another domain.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It is extremely simple to publish an Instapage landing page on your WordPress website. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.

After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.

Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. You can publish landing pages to a Drupal website following a similar process. Instapage Ready To Publish

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.

Instapage-Landing-Pages

Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. There is also a wealth of documentation on the website that goes into greater detail about the process.

Instapage-Custom-Domain

Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.

You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.

Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. To connect your landing pages with a specific service, please read the integration documentation.

TRACKING, TESTING AND REPORTING

You can track the performance of your landing pages once you have it published. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.

If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.

Heatmaps and other analytics data can help you monitor your pages’ effectiveness. Google Analytics integration provides additional information about your pages’ performance.

Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.

OTHER FEATURES OF INSTAPAGE

We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.

Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.

Some of these characteristics are as follows:

  • The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
  • Integrate with Google AdWords for access to advertising data within your Instapage dashboard.
  • A large online documentation library to help you get the most out of Instapage.
  • Google AMP landingpage creation is supported.

For a complete list of Instapage features, please visit the plans page. Instapage Ready To Publish

 

Instapage Pricing


This review should give you an idea of Instapage’s suitability for you. If you are still unsure, you can try the trial offer for free for 14 day. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.

Instapage is available in two forms if the trial appeals to you.

Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. An annual payment requires a $1,788 initial payment. However, it represents a 25% saving over monthly payments.

instapage-pricing

A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.

The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.

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Instapage Pros and Cons


Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?

Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.

INSTAPAGE PROS:

  • A nice selection of professional-looking landing page templates.
  • Your landing pages can be used to send files or sell products.
  • This is a simple, but effective landing page creator.
  • There are many options when it comes to publishing landing pages.
  • There are many tools and data available that can help you optimize pages.
  • Instapage’s features make it ideal for client collaboration as well as teamwork.
  • Mobile support is available to help you create mobile-friendly landing pages.
  • There is a lot of helpful online documentation, as well as a responsive live chat support channel.

INSTAPAGE CONS:

  • There aren’t many landing page templates, as there are with Leadpages.
  • It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
  • Its high cost makes it inappropriate for inexperienced website owners.

These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.

 

Final Thoughts Instapage Ready To Publish


Instapage is a highly capable landing page maker and publishing tool.

With the help of the advanced page builder as well as the starter templates, you should not have any trouble creating the landing pages that are right for your project.

Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage manages all aspects of your hosting.

Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.

The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage should be considered if you have the budget.

Access to Divi, the powerful WordPress theme for only $89. Yes, you will need to pay for web hosting to get your site online, but there are some excellent low-cost web hosts available.

Divi and other WordPress page builders don’t have the same capabilities as Instapage. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage is another option that you could consider if your project grows.

Instapage, however, should be on your top list if it’s something you want. Instapage Ready To Publish

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