Instapage Personalization: 2022 Pros & Cons

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Personalization

This product certainly looks capable, with a strong page builder tool and a professional collection of modern landing pages templates. But does it really look as good as it sounds? Is it capable of creating conversion-focused landing page with minimal effort? It is also worth the price.

These are some of the questions we’ll be asking in this Instapage evaluation.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

Instapage Video Review


TRY INSTAPAGE FREE FOR 14 DAYS

 

Instapage Overview


Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.

Instapage-Review-Landing-Page-Builder

Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.

Instapage is a great tool for creating landing pages that promote your products or services. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.

Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:

A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.

Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.

Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.

Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.

Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. You can create landing pages from your account for multiple projects or websites. Instapage allows for the creation of landing pages quickly and easily on your WordPress site.

Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.

TRY INSTAPAGE FREE FOR 14 DAYS

 

Instapage Features


Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.

But how well have those features been put in place? Is it true that they live up to their claims? Let’s explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.

Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.

Instapage-Template-Library

The templates you have access, however, are excellent quality and cover many objectives.

Instapage-Landing-Page-Example

When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.

Instapage Personalization

Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.

However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). In fact, the key word when describing the Instapage landing page editor is probably freedom.

Instapage-Editor-Interface

Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. The page builder does not restrict you to a grid layout.

Instapage-Editor-Stacked

It can be overwhelming to not have any constraints and full creative freedom. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.

Instapage-Editor-Grid

The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.

To preview your landing site in a new browser tab, click the preview button. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.

TRY INSTAPAGE FREE FOR 14 DAYS

 

CUSTOMIZATION OPTIONS

The elements that comprise your pages are easily customizable using the Instapage page builder interface. A few settings are available when you choose an item from the page.

Instapage-Editor-Edit-Bar

You can edit the properties of the item by clicking the edit link.

Instapage-Editor-Controls

To further customize the appearance of your landing pages, you can add custom CSS. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.

Instapage-Instablocks-My-Blocks

One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.

Instapage-Instablocks-Templates

Instablocks are also useful for creating page headers, footers and calls-to-action. Instapage also includes many Instablock templates you can use to create your own assets.

If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.

TRY INSTAPAGE FREE FOR 14 DAYS

 

LANDING PAGE WIDGETS

Instapage widgets are a quick way to add elements to your landing webpage designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.

Instapage-Widget-Menu

You can move the widget around and edit its appearance and contents. You can also define the action associated with a widget, such as what happens when a button is clicked.

Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and Vertical lines
  • Timers
  • HTML widgets

You can add ready-made sliders, testimonials, pricing tables, and many other items to your pages using a modern WordPress page builder plugin, such as Elementor or Thrive Content Builder.

You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.

Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage defaults all landing pages are mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.

Instapage-Editor-Mobile-View

Instapage supports the concept of different landing pages for smartphone and desktop users. You can’t create two different pages. Instead, you can hide elements that you don’t wish mobile users to see.

Instapage is a powerful page builder. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • You can publish it on your own domain.
  • It is published via a WordPress website that uses a free plugin.
  • It was published online on a Drupal site.

Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, use a domain already registered elsewhere.

TRY INSTAPAGE FREE FOR 14 DAYS

 

PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It is extremely simple to publish an Instapage landing page on your WordPress website. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.

Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.

After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. Publishing landing pages on a Drupal website follows a similar procedure. Instapage Personalization

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.

Instapage-Landing-Pages

Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. The website also has a lot of documentation that provides more information about the process.

Instapage-Custom-Domain

Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.

Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.

TRACKING, TESTING AND REPORTING

You can track the performance of your landing pages once you have it published. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.

The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.

To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration gives you even more insight into how pages perform.

Instapage also allows you to run A/B tests on your landing pages to help you get even more conversions from your visitors. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will then show your visitors the various versions of your page to see which one performs the best.

OTHER FEATURES OF INSTAPAGE

We have seen Instapage’s templates and how easy it is to create landing pages.

Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.

These characteristics can be described as follows:

  • The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
  • Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
  • You can access a large online documentation library to make the most of Instapage.
  • Google AMP landingpage creation is supported.

To see all Instapage features, visit the Plans page. Instapage Personalization

 

Instapage Pricing


This review should have provided you with enough information to make an informed decision about Instapage. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.

Instapage is available in two forms if the trial appeals to you.

Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.

instapage-pricing

You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.

You can see the Instapage pricing page and what you get with the Enterprise plan.

TRY INSTAPAGE FREE FOR 14 DAYS

 

Instapage Pros and Cons


Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?

Before we conclude our review, we’d like to give you a quick overview of Instapage’s most notable features as well as its potential drawbacks.

INSTAPAGE PROS:

  • This collection of landing page templates is professional looking.
  • Your landing pages will allow you to transfer files and sell product.
  • Easy to use, yet powerful, landing page generator.
  • There are many options available for publishing landing pages.
  • You can find a variety of tools and reporting data that will help you optimize your pages.
  • Instapage’s features make it ideal for client collaboration as well as teamwork.
  • Great mobile support available to assist with creating mobile-friendly landing webpages.
  • There are many online resources and also a live chat support.

INSTAPAGE CONS:

  • There are not as many landing page templates available as with other tools like Leadpages.
  • A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
  • Its high pricing makes it unsuitable for inexperienced website owners.

These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.

 

Final Thoughts Instapage Personalization


Instapage is both a landing page builder as well as a publishing tool.

You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.

Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage takes care all of your hosting requirements.

Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage can be a great choice if you’re able.

Access to Divi, the powerful WordPress theme for only $89. Although you will need web hosting in order to put your website online, there are many great low-cost options.

Divi and other WordPress pages builders may not have all the features that Instapage has. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. If your project is successful, then you may want to switch to Instapage.

Instapage, however, should be on your top list if it’s something you want. Instapage Personalization

TRY INSTAPAGE FREE FOR 14 DAYS

instapage reviews instapage login page