Instapage Pardot Form 2022: Full Instapage Review

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Pardot Form

This product sounds great, with professional-looking landing page templates and an excellent page builder tool. Is it, however, as good as it appears? It will help you to create conversion-focused landing webpages with minimum effort. The relatively high price makes it seem expensive.

These are some of the questions we’ll be asking in this Instapage evaluation.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

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Instapage Overview


Instapage is an online platform that allows you to publish and create landing pages.

Instapage-Review-Landing-Page-Builder

Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.

Instapage is a great tool for creating landing pages that promote your products or services. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.

Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.

A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.

Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.

Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.

You can use widget selection to make your landing pages more useful, including images and videos.

Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account is able to create landing page for multiple websites or projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.

Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.

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Instapage Features


Instapage is a powerful and user-friendly landingpage builder.

How effective have these features been implemented? Do they live up the hype? We’ll find out by looking deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.

Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.

Instapage-Template-Library

You can see that the templates are high quality and serve a wide range.

Instapage-Landing-Page-Example

The filters make it easy to quickly identify the template that you want when creating a new landingpage.

Instapage Pardot Form

You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.

Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. In fact, the key word when describing the Instapage landing page editor is probably freedom.

Instapage-Editor-Interface

Instapage’s page creator allows you to position elements anywhere on your page. The page builder does not restrict you to a grid layout.

Instapage-Editor-Stacked

It can be difficult to feel free and have no restrictions. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.

Instapage-Editor-Grid

One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.

Instapage-Editor-Markers

Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.

You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.

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CUSTOMIZATION OPTIONS

Instapage allows you to easily modify the pages’ elements using its page builder interface. An edit button and a few settings can be found when you select an item from the page.

Instapage-Editor-Edit-Bar

You can edit the properties of the item by clicking the edit link.

Instapage-Editor-Controls

You can also add custom CSS to your page elements to make them more appealing if you have specific requirements. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.

Instapage-Instablocks-My-Blocks

You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.

Instapage-Instablocks-Templates

Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage has a variety Instablock template that you can use for starting your own assets.

If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets are a quick way to add elements to your landing webpage designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.

Instapage-Widget-Menu

The widget can then be moved about the page and edited. You can also define the action associated with a widget, such as what happens when a button is clicked.

While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Lines for Horizontal and Vertical Transport
  • Timers
  • HTML widgets

You can add ready-made sliders, testimonials, pricing tables, and many other items to your pages using a modern WordPress page builder plugin, such as Elementor or Thrive Content Builder.

Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.

Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.

MOBILE-FRIENDLY PAGE DESIGNS

By default, all landing pages created by Instapage are mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.

Instapage-Editor-Mobile-View

Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. Two completely different versions of the same page cannot be created. You can instead hide elements you don’t want mobile users seeing.

Instapage is a powerful page builder. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • You can publish it on your own domain.
  • It is published on a WordPress website using a free plugin.
  • It was published by Drupal.

Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, you should use a domain that you have already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

Publishing an Instapage landingpage on your WordPress site is easy. After installing the plugin, connect your WordPress site to Instapage by entering a few details.

After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.

After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. You can publish landing pages to a Drupal website following a similar process. Instapage Pardot Form

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.

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Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. Additionally, the website contains extensive documentation that explains the process in greater detail.

Instapage-Custom-Domain

Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.

You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.

INSTAPAGE INTEGRATION OPTIONS

Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.

Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

You can track the performance of your landing pages once you have it published. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.

The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.

To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration provides additional information about your pages’ performance.

Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will then show your visitors the various versions of your page to see which one performs the best.

OTHER FEATURES OF INSTAPAGE

We have seen Instapage’s templates and how easy it is to create landing pages.

Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.

Some of these characteristics are as follows:

  • Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
  • The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
  • This large online documentation library will assist you in getting the most from Instapage.
  • Google AMP landing pages can be created.

Visit the plans page to see the full list of Instapage features. Instapage Pardot Form

 

Instapage Pricing


This review should have provided you with enough information to make an informed decision about Instapage. The trial offer allows you to test it free of charge for 14 days. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

Instapage has two options to sign up if it is a good trial.

Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.

instapage-pricing

A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.

The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.

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Instapage Pros and Cons


Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?

Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.

INSTAPAGE PROS:

  • This collection of landing page templates is professional looking.
  • The ability to deliver files and sell products through your landing pages.
  • An advanced but simple landing page builder.
  • There are many options available for publishing landing pages.
  • You can find a variety of tools and reporting data that will help you optimize your pages.
  • Instapage offers many great features for client collaboration and teamwork.
  • Mobile support is available to help you create mobile-friendly landing pages.
  • You can find lots of information online and have access to a responsive chat support channel.

INSTAPAGE CONS:

  • There aren’t many landing page templates, as there are with Leadpages.
  • 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
  • Its high cost makes it inappropriate for inexperienced website owners.

These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.

 

Final Thoughts Instapage Pardot Form


Instapage is a powerful landing page creator and publishing tool, as you can see.

With the help of the advanced page builder as well as the starter templates, you should not have any trouble creating the landing pages that are right for your project.

Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. To keep things simple, Instapage handles all of your hosting needs.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. If you can, Instapage is highly recommended.

If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. Although you will need web hosting in order to put your website online, there are many great low-cost options.

Divi and other WordPress site builders may not offer all that Instapage offers. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage is another option that you could consider if your project grows.

Instapage is the right choice if you feel you have the skills to create landing pages. Instapage Pardot Form

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