Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Instapage Packages
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. However, is it as effective as it appears to be? Will it help you create conversion-focused landing pages quickly? Given its high price, is it worth the investment?
These are the questions you’ll be answering during this Instapage review.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
Instapage is a great tool for creating landing pages that promote your products or services. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.
Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landingpage editor –Instapage’s drag-and-drop interface is powerful but easy to use.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account is able to create landing page for multiple websites or projects. Instapage allows you to publish landing pages quickly on your WordPress website.
Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.
Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.
But have they been used effectively? Do they live up the hype? We will explore Instapage’s key features.
Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.
You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.
The templates you have access, however, are excellent quality and cover many objectives.
The filters make it easy to quickly identify the template that you want when creating a new landingpage.
The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landing pages editor is truly free.
Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.
It can be difficult to feel free and have no restrictions. Instapage provides a way to make sure you have everything in order.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. Furthermore, as you drag and drop items around the page, they are gently snapped to the underlying grid layout.
You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.
By clicking the preview button, you can view your landing page from any browser tab. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.
Instapage’s page builder interface makes it easy to customize the elements that make up your pages. The page will display a few settings as well as an edit button when you click on an item.
By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.
Instapage offers a time-saving feature that can be useful if you are creating multiple landing pages for clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.
For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.
Instablocks are also useful for creating page headers, footers and calls-to-action. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.
If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.
You can then move it around the page and begin editing its appearance and content. You can also specify the action associated to a widget. For example, what happens when a button clicks.
Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage allows you to add the following widgets on your landing pages.
- Lines for Horizontal and Vertical Transport
- HTML widgets
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.
Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.
MOBILE-FRIENDLY PAGE DESIGNS
All landing pages created with Instapage by default are mobile-friendly. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. You can’t create two different pages. Instead, you can hide the elements that you don’t want mobile customers to see.
Instapage’s page builders are extremely powerful. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage offers several publishing options after you have created a landing page.
- You can publish the article on your own domain.
- It is published via a WordPress website that uses a free plugin.
- It was published online on a Drupal site.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, you should use a domain that you have already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s very easy to create an Instapage Landing Page on your WordPress Website. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.
Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.
Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.
You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. A similar process is used to publish landing pages in Drupal. Instapage Packages
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. There is also a wealth of documentation on the website that goes into greater detail about the process.
You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.
Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
After you’ve published a landing page, you can begin tracking its performance. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.
Heatmaps and other analytics data can help you monitor your pages’ effectiveness. Google Analytics integration will give you more information about the performance of your pages.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.
Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.
These characteristics include:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landing page creation can be supported.
For a complete list of Instapage features, please visit the plans page. Instapage Packages
This review should help you determine if Instapage suits you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
If you like the trial, there are two ways to sign up for Instapage.
Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.
Instapage Pros and Cons
Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?
Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.
- You will find a variety of professionally-designed landing page templates.
- Your landing pages can be used to send files or sell products.
- An advanced but simple landing page builder.
- There are many options when it comes to publishing landing pages.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Instapage’s features make it ideal for client collaboration as well as teamwork.
- Excellent mobile support to assist you in creating mobile-friendly landing pages.
- You will find a lot of useful online documentation and a live chat support channel.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
- The high price makes it difficult for website owners with little experience.
Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.
Final Thoughts Instapage Packages
As you can see, Instapage is an extremely capable landing page builder and publishing tool.
You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage takes care of all your hosting needs.
Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some users may find it difficult to sell products through your landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. If you can, Instapage is highly recommended.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Although you will need web hosting in order to put your website online, there are many great low-cost options.
Divi and other WordPress page builders might not offer the same features as Instapage. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Then, if your project takes off, you might want to consider switching to Instapage.
Instapage is the right choice if you feel you have the skills to create landing pages. Instapage Packages