Instapage Or Leadpages: 2022 Pros & Cons

Instapage is an excellent tool for creating landing pages that convert more leads into sales. Instapage Or Leadpages

It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. But does it really look as good as it sounds? What about creating conversion-focused landing sites with minimal effort? Given its high price, is it worth the investment?

These are some of the questions we’ll be asking in this Instapage evaluation.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

Instapage Video Review


TRY INSTAPAGE FREE FOR 14 DAYS

 

Instapage Overview


Instapage is an online platform that allows you to publish and create landing pages.

Instapage-Review-Landing-Page-Builder

Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.

Instapage’s features are easy to use, so you don’t need any design or programming experience. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.

Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.

You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.

Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.

Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.

Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.

Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. You can use your account to create landing pages for multiple projects and websites. Instapage allows you to publish landing pages quickly on your WordPress website.

We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.

TRY INSTAPAGE FREE FOR 14 DAYS

 

Instapage Features


If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.

How effective have these features been implemented? Do they live up the hype? Let’s take a deeper look at Instapage’s key functions.

INSTAPAGE TEMPLATES

Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.

Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.

Instapage-Template-Library

As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.

Instapage-Landing-Page-Example

The filters make it easy to quickly identify the template that you want when creating a new landingpage.

Instapage Or Leadpages

Look at Instapage templates to get an idea of the target audience. These include signup forms for product sales, event registrations and app downloads.

However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. Instapage’s landingpage editor allows you to be free.

Instapage-Editor-Interface

Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.

Instapage-Editor-Stacked

It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage provides a way to make sure you have everything in order.

Instapage-Editor-Grid

One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.

By clicking the preview button, you can view your landing page from any browser tab. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

TRY INSTAPAGE FREE FOR 14 DAYS

 

CUSTOMIZATION OPTIONS

Instapage allows you to easily modify the pages’ elements using its page builder interface. When you select an item on the page, it displays a few settings and an edit button.

Instapage-Editor-Edit-Bar

Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.

Instapage-Editor-Controls

You can also add custom CSS to your page elements to make them more appealing if you have specific requirements. Your landing pages can be customized with JavaScript for additional functionality.

INSTABLOCKS

If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.

Instapage-Instablocks-My-Blocks

You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.

Instapage-Instablocks-Templates

Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage offers a range of Instablock templates to help you create your own assets.

You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.

TRY INSTAPAGE FREE FOR 14 DAYS

 

LANDING PAGE WIDGETS

Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.

Instapage-Widget-Menu

It can then be moved around the page and edited as needed. You can also determine the action associated with a widget.

Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal, Vertical and Horizontal Lines
  • Timers
  • HTML widgets

You can easily add ready-made slideshows, testimonials or pricing tables to your pages by using a WordPress page builder plugin like Elementor or Thrive Content Builder.

Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.

Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.

MOBILE-FRIENDLY PAGE DESIGNS

By default, all landing pages created by Instapage are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the concept of different landing pages for smartphone and desktop users. Two completely different versions of the same page cannot be created. You can hide any elements you don’t want mobile visitors to see.

Instapage has a very powerful page builder. The interface is very easy to use. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage offers several publishing options after you have created a landing page.

  • You can publish the article on your own domain.
  • It is published to a WordPress site using a free plugin.
  • It was published online on a Drupal site.

Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, use a domain already registered elsewhere.

TRY INSTAPAGE FREE FOR 14 DAYS

 

PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It is extremely simple to publish an Instapage landing page on your WordPress website. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.

After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.

Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. The process for publishing landing pages on a Drupal site is similar. Instapage Or Leadpages

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

Instapage-Landing-Pages

Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. The website also has a lot of documentation that provides more information about the process.

Instapage-Custom-Domain

Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.

You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.

Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

Once you publish a landing site, you can track its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.

If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.

You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.

Instapage allows you to do A/B testing on landing pages to increase conversions. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will then display all versions of your page to your visitors so that they can decide which one performs best.

OTHER FEATURES OF INSTAPAGE

We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.

Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.

These are just a few of the characteristics:

  • Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
  • The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
  • Large online documentation library that will help you make the most of Instapage.
  • Google AMP landing page creation is supported.

To see all Instapage features, visit the Plans page. Instapage Or Leadpages

 

Instapage Pricing


This review should give you an idea of Instapage’s suitability for you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.

If you like the trial, there are two ways to sign up for Instapage.

The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Annual payments require a one-time payment of $1,788, but offer a 25% discount over monthly payments.

instapage-pricing

You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.

The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.

TRY INSTAPAGE FREE FOR 14 DAYS

 

Instapage Pros and Cons


Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?

Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:

INSTAPAGE PROS:

  • A great selection of professional-looking landing site templates.
  • Ability to upload files and sell products via your landing pages.
  • This is a simple, but effective landing page creator.
  • There are plenty of options for publishing landing pages.
  • You can find a variety of tools and reporting data that will help you optimize your pages.
  • Features that make Instapage ideal for teamwork and client collaboration.
  • You will receive excellent mobile support in order to create mobile-friendly landing page designs.
  • There are many online resources and also a live chat support.

INSTAPAGE CONS:

  • There aren’t nearly as many landing-page templates as other tools, like Leadpages.
  • It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
  • It is expensive and not suitable for new website owners.

These features and drawbacks will help to decide whether Instapage can be your best landing page builder.

 

Final Thoughts Instapage Or Leadpages


Instapage can be used to create landing pages and publish them, as you will see.

You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.

Instapage is a WordPress plugin that makes publishing landing pages easy. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage takes care all of your hosting requirements.

Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.

The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage is highly recommended if you are able.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.

Divi and other WordPress page builders may not have everything that Instapage does. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Instapage is another option that you could consider if your project grows.

Instapage, however, should be on your top list if it’s something you want. Instapage Or Leadpages

TRY INSTAPAGE FREE FOR 14 DAYS

instapage or thrive instapage or landingi