Instapage Or Landingi: 2022 Pros & Cons

Instapage is an excellent tool for creating landing pages that convert more leads into sales. Instapage Or Landingi

This product certainly looks capable, with a strong page builder tool and a professional collection of modern landing pages templates. It is however not as impressive as it seems. Will it help you create conversion-focused landing pages quickly? It is also worth the price.

These are the questions we’ll be answering in this Instapage review.

This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.

There’s no need for any coding or design experience, because Instapage’s features truly simplify the process of creating effective landing pages — regardless of what you’re trying to promote. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.

Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.

A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Instapage is an efficient form builder. You can easily create customized forms for user information.

Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.

Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.

Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.

Hosted system –Instapage hosts all of your content independently from your WordPress website. You can create landing pages from your account for multiple projects or websites. Instapage, however, allows you quickly to publish landing page on your WordPress website.

Instapage’s price details will be addressed later in this review. However, if this sounds right for you, the 14 Day Free Trial is available .

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Instapage Features


Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.

How well are these features actually working? Are they worth the hype? Let’s explore Instapage’s key features.

INSTAPAGE TEMPLATES

The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.

Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.

Instapage-Template-Library

You can see that the templates are high quality and serve a wide range.

Instapage-Landing-Page-Example

The filters allow you to quickly search for the right type of template when creating a landing page.

Instapage Or Landingi

You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.

Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.

DRAG-AND-DROP LANDING PAGE EDITOR

You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landing pages editor is truly free.

Instapage-Editor-Interface

Instapage’s page creator allows you to position elements anywhere on your page. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.

Instapage-Editor-Stacked

It can be difficult to feel free and have no restrictions. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.

Instapage-Editor-Grid

One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.

Instapage-Editor-Markers

Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.

By clicking the preview button, you can view your landing page from any browser tab. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

Instapage allows you to easily modify the pages’ elements using its page builder interface. The page will display a few settings as well as an edit button when you click on an item.

Instapage-Editor-Edit-Bar

You can edit the properties of the item by clicking the edit link.

Instapage-Editor-Controls

To further customize the appearance of your landing pages, you can add custom CSS. You can add JavaScript to landing pages for extra functionality.

INSTABLOCKS

If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.

Instapage-Instablocks-My-Blocks

A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.

Instapage-Instablocks-Templates

Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage offers a range of Instablock templates to help you create your own assets.

You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.

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LANDING PAGE WIDGETS

You can insert many elements to your landing pages quickly using the Instapage widgets. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.

Instapage-Widget-Menu

The widget can be moved around on the page, and you can edit its content and appearance. You can also determine the action associated with a widget.

Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Vertical and Horizontal lines
  • Timers
  • HTML widgets

You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.

Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.

Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the concept of different landing pages for smartphone and desktop users. But you can’t make completely different pages. Instead, you can simply hide elements that you don’t want mobile users to see.

Instapage has a very powerful page builder. The interface is extremely easy to use. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • You can publish the article on your own domain.
  • It is published to a WordPress site using a free plugin.
  • It was published by Drupal.

Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. Instead, register a domain from another source.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It’s very easy to create an Instapage Landing Page on your WordPress Website. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.

Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. Any landing pages you created in Instapage can be accessed via a dropdown in your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.

You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. A similar process is used to publish landing pages in Drupal. Instapage Or Landingi

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

Instapage-Landing-Pages

Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. This website has extensive documentation that provides additional information.

Instapage-Custom-Domain

Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.

You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.

Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.

TRACKING, TESTING AND REPORTING

After publishing a landing page you can begin to track its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.

The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.

To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Integrating with Google Analytics provides you with even more information about how your pages perform.

Instapage allows you to do A/B testing on landing pages to increase conversions. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.

Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.

These are some of these characteristics:

  • The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
  • Integration with Google AdWords to view advertising data in your Instapage dashboard
  • This large online documentation library will assist you in getting the most from Instapage.
  • Google AMP landingpage creation is supported.

For a complete list of Instapage features, please visit the plans page. Instapage Or Landingi

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. You can still try Instapage for free for 14-days if you aren’t sure. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.

If you like the trial, there are two ways to sign up for Instapage.

The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.

instapage-pricing

You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.

You can see the Instapage pricing page and what you get with the Enterprise plan.

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Instapage Pros and Cons


Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?

Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:

INSTAPAGE PROS:

  • There are many professional-looking templates for landing pages.
  • Your landing pages can be used to send files or sell products.
  • This is a simple, but effective landing page creator.
  • There are many options available for publishing landing pages.
  • A wealth of data and tools are available to assist with optimizing your pages.
  • Instapage features that are ideal for client collaboration and teamwork
  • You will receive excellent mobile support in order to create mobile-friendly landing page designs.
  • There are many helpful resources online, and you can also get support via live chat.

INSTAPAGE CONS:

  • There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
  • The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
  • It is not recommended for novice website owners due to its high price.

Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.

 

Final Thoughts Instapage Or Landingi


Instapage is both a landing page builder as well as a publishing tool.

With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.

Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage takes care of all your hosting needs.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. If you can, Instapage is highly recommended.

You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. Although you will need web hosting in order to put your website online, there are many great low-cost options.

Divi and other WordPress site builders may not offer all that Instapage offers. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. If your project is successful, then you may want to switch to Instapage.

Instapage is a great landing page builder if you are ready. Instapage Or Landingi

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