If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Opacity
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But is it as great as it looks? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? Is it also worth the money, given the relatively high price?
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage is an online platform that allows you to publish and create landing pages.
Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.
Instapage’s features are easy to use, so you don’t need any design or programming experience. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.
Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:
A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.
Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.
Instapage is an efficient form builder. You can easily create customized forms for user information.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.
Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.
Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
But how well have those features been put in place? And do they live up to the hype? Let’s take a deeper look at Instapage’s key functions.
The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.
Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.
The templates you have access, however, are excellent quality and cover many objectives.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landing pages editor is truly free.
Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.
It can be overwhelming to not have restrictions and full creative freedom. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.
One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. The page can also be rearranged by dragging and dropping items.
Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.
Click the preview button to preview your landing pages in a new tab while you work in the page builder. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. You can edit the item by clicking on it.
You can edit the properties of the item by clicking the edit link.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.
For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. This allows you to insert Instablocks into landing pages whenever you need them.
Instablocks are also useful for creating page headers, footers and calls-to-action. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.
You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
The widget can be moved around on the page, and you can edit its content and appearance. You can also determine the action associated with a widget.
Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage makes it easy to add the following widgets into your landing pages.
- Lines for Horizontal and Vertical Transport
- HTML widgets
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.
Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.
Instapage supports the concept of different landing pages for smartphone and desktop users. However, you can’t make two completely different versions of a page. Instead, you can hide elements that you don’t wish mobile users to see.
Instapage has a very powerful page builder. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage offers several publishing options after you have created a landing page.
- It is possible to publish it on your own website.
- It is published on a WordPress blog using a free plugin.
- It was published by Drupal.
Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It is extremely simple to publish an Instapage landing page on your WordPress website. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.
After linking your WordPress website with Instapage, you can select the landing page that you want to publish from the list of options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.
Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.
After selecting a page to publish, you will be able see the landing page on your WordPress site. It’s a similar process to publish landing pages on Drupal websites. Instapage Opacity
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.
To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. The website also has a lot of documentation that provides more information about the process.
You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.
Zapier can be used to link your landing pages with even more services and apps. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.
TRACKING, TESTING AND REPORTING
Once you publish a landing site, you can track its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage allows you to do A/B testing on landing pages to increase conversions. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will show you the different versions of your page so that you can see which version is most effective.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage, on the other hand, has a plethora of additional features that have helped it to become one of the most powerful and popular landing page creation and lead generation services available today.
These characteristics can be described as follows:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- This large online documentation library will assist you in getting the most from Instapage.
- Google AMP landing pages can be created.
Visit the plans page to see the full list of Instapage features. Instapage Opacity
This review should have provided you with enough information to make an informed decision about Instapage. You can still try Instapage for free for 14-days if you aren’t sure. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
You can sign up for Instapage if you like the trial.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. Your personalized Enterprise plan will take place after you have spoken with our sales team.
You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.
Instapage Pros and Cons
Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- A great selection of professional-looking landing site templates.
- The ability to deliver files and sell products through your landing pages.
- It is an advanced, but easy landing page builder.
- There are many options when it comes to publishing landing pages.
- There are many tools and data available that can help you optimize pages.
- Instapage has many features that allow for client and team collaboration.
- Mobile support is available to help you create mobile-friendly landing pages.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There are not as many landing page templates available as with other tools like Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- Its high cost makes it inappropriate for inexperienced website owners.
Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.
Final Thoughts Instapage Opacity
Instapage is a powerful landing page creator and publishing tool, as you can see.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage provides all your hosting needs.
Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. If you can, Instapage is highly recommended.
If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.
Divi and other WordPress page builders might not offer the same features as Instapage. WordPress-based configurations are more affordable if you want to only publish a few pages to increase your blog subscribers, or promote your side hustle. If your project is successful, then you may want to switch to Instapage.
Instapage is one of the most popular landing page builders. Instapage Opacity