Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Mobile
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But is it as great as it looks? Will it help you create conversion-focused landing pages quickly? Given its high price, is it worth the investment?
These are the questions we’ll answer in our Instapage Review.
This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
Instapage features make it simple to create effective landing pages, no matter what your goal is. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.
Intuitive landingpage editor –Instapage’s drag-and-drop interface is powerful but easy to use.
Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. You can use your account to create landing pages for multiple projects and websites. Instapage, however, allows you quickly to publish landing page on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
How effective have these features been implemented? What do they actually do? Let’s find out by delving deeper into Instapage’s key features.
The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.
Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.
You can see that the templates are high quality and serve a wide range.
When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.
The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.
It can be overwhelming to not have any constraints and full creative freedom. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.
You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.
By clicking the preview button, you can view your landing page from any browser tab. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. You can edit the item by clicking on it.
By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage also includes many Instablock templates you can use to create your own assets.
If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. Instapage Enterprise license is required to access the Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets make it easy to insert various elements into landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
The widget can be moved around on the page, and you can edit its content and appearance. You can also determine the action associated with a widget.
Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.
- Horizontal, Vertical and Horizontal Lines
- HTML widgets
Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
All landing pages created with Instapage by default are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.
Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. But you can’t make completely different pages. Instead, you can hide elements that you don’t wish mobile users to see.
The Instapage page builder is extremely powerful. The interface is extremely easy to use. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.
LANDING PAGE PUBLISHING OPTIONS
After you’ve created a landing page with Instapage, you have a few publishing options, which include:
- You can publish it at your own domain.
- It is published using a WordPress plugin.
- It was published online on a Drupal site.
Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. You should instead use a domain you already own.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After linking your WordPress website with Instapage, you can select the landing page that you want to publish from the list of options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.
When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.
Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. A similar process is used to publish landing pages in Drupal. Instapage Mobile
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.
Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. You can also find extensive documentation on the website to help you understand the process.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.
Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. To connect your landing pages with a specific service, please read the integration documentation.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.
The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration provides additional information about your pages’ performance.
Instapage lets you run A/B tests to your landing pages in order to get more conversions. The controls allow you to create a copy of your landing page and then make any changes to it, such as changing call to action or the call to actions. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These are just a few of the characteristics:
- Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
- You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
- An extensive online documentation library to assist you in making the most of Instapage.
- Google AMP landing pages can be created.
You can see the complete list of Instapage features on the plans page. Instapage Mobile
This review should have given you a good idea of whether or not Instapage is right for you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.
Instapage is available in two forms if the trial appeals to you.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.
You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Your personalized Enterprise plan will take place after you have spoken with our sales team.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:
- You will find a variety of professionally-designed landing page templates.
- Ability to upload files and sell products via your landing pages.
- Easy to use, yet powerful, landing page generator.
- There are many ways to publish landing pages.
- There is a wealth of reporting data and tools available to assist you in optimizing your pages.
- Instapage has many features that allow for client and team collaboration.
- Excellent mobile support to assist you in creating mobile-friendly landing pages.
- You will find a lot of useful online documentation and a live chat support channel.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
- Its high cost makes it inappropriate for inexperienced website owners.
These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.
Final Thoughts Instapage Mobile
Instapage is a highly capable landing page maker and publishing tool.
With the help of the advanced page builder as well as the starter templates, you should not have any trouble creating the landing pages that are right for your project.
Instapage is a WordPress plugin that makes publishing landing pages easy. However, as previously discussed, publishing landing pages on your own domains is just as simple if you don’t want to publish them on your WordPress website. Instapage takes care of all your hosting needs.
Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. However, there are limited options to sell products directly from your landing pages.
Despite all of its great features, the main stumbling block will be deciding whether you can justify spending $149 or more per month on a landing page builder. Instapage should be considered if you have the budget.
For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. Although you will need web hosting in order to put your website online, there are many great low-cost options.
Divi and other WordPress site builders may not offer all that Instapage offers. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Then, if your project takes off, you might want to consider switching to Instapage.
Instapage is one of the most popular landing page builders. Instapage Mobile