If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Message Match
This product sounds great, with professional-looking landing page templates and an excellent page builder tool. But is it as great as it looks? Is it capable of creating conversion-focused landing page with minimal effort? Given its high price, is it worth the investment?
These are the questions you’ll be answering during this Instapage review.
This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
Instapage’s features are easy to use, so you don’t need any design or programming experience. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.
Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:
A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.
Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account is able to create landing page for multiple websites or projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.
Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.
Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.
How effective have these features been implemented? And do they live up to the hype? Let’s find out by delving deeper into Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of the templates such as the thankyou page templates were not fully landing page options.
You can see that the templates are high quality and serve a wide range.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
Look at Instapage templates to get an idea of the target audience. These include signup forms for product sales, event registrations and app downloads.
Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landing pages editor is truly free.
Instapage’s page creator allows you to position elements anywhere on your page. The page builder does not restrict you to a grid layout.
It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.
The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. Furthermore, as you drag and drop items around the page, they are gently snapped to the underlying grid layout.
This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.
By clicking the preview button, you can view your landing page from any browser tab. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. An edit button and a few settings can be found when you select an item from the page.
You can view the item’s attributes in the side panel by clicking on the edit button.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.
One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.
If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. Instapage Enterprise license is required to access the Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets are a quick way to add elements to your landing webpage designs. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.
You can move the widget around and edit its appearance and contents. You can also set the action for a widget. This could be what happens when you click a button.
There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage lets you add the following widgets onto your landing pages.
- Horizontal and vertical lines
- HTML widgets
You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.
Instapage makes it easy to create pricing tables and testimonial panels. You can combine the text, image, headlines, and headlines widgets to make your own, but it’s less convenient than adding a pre-made, purpose-built widget. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.
Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage’s landing pages are automatically mobile-friendly. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. There are no two versions of a page that can be made. You can hide any elements you don’t want mobile visitors to see.
Instapage is a powerful page builder. The interface is extremely easy to use. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- You can publish the article on your own domain.
- It is published via a WordPress website that uses a free plugin.
- It was published on a Drupal website.
Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, you should register another domain.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After linking your WordPress website with Instapage, you can select the landing page that you want to publish from the list of options. Any landing pages you created in Instapage can be accessed via a dropdown in your WordPress dashboard.
Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.
Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. A similar process is used to publish landing pages in Drupal. Instapage Message Match
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.
Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. Additionally, the website contains extensive documentation that explains the process in greater detail.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.
INSTAPAGE INTEGRATION OPTIONS
Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. You can connect your landing page to a specific service by reading the integration documentation.
TRACKING, TESTING AND REPORTING
After publishing a landing page you can begin to track its performance. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration will give you more information about the performance of your pages.
Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These characteristics can be described as follows:
- The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- A large online documentation library to help you get the most out of Instapage.
- Google AMP landing page creation can be supported.
Check out the plans page for a full list of Instapage functions. Instapage Message Match
This review should help you determine if Instapage suits you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
You can sign up for Instapage if you like the trial.
The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?
Before we conclude our review, we’d like to give you a quick overview of Instapage’s most notable features as well as its potential drawbacks.
- You will find a variety of professionally-designed landing page templates.
- Ability to upload files and sell products via your landing pages.
- A simple but powerful landing page builder.
- There are many options available for publishing landing pages.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Instapage features that are ideal for client collaboration and teamwork
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- You can find lots of information online and have access to a responsive chat support channel.
- There are not as many landing page templates available as with other tools like Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- Its high pricing makes it unsuitable for inexperienced website owners.
These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.
Final Thoughts Instapage Message Match
Instapage is a powerful landing page creator and publishing tool, as you can see.
The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage provides all your hosting needs.
Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. Instapage should be considered if you have the budget.
For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress pages builders may not have all the features that Instapage has. WordPress-based configurations are more affordable if you want to only publish a few pages to increase your blog subscribers, or promote your side hustle. If your project is successful, then you may want to switch to Instapage.
However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage Message Match