Instapage Marketplace: 2022 Pros & Cons

Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Instapage Marketplace

This product sounds great, with professional-looking landing page templates and an excellent page builder tool. It is however not as impressive as it seems. Is it capable of creating conversion-focused landing page with minimal effort? Is the high price worth it?

These are the questions we’ll answer in our Instapage Review.

This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.

Let’s get started…

 

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Instapage Overview


Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.

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Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.

There’s no need for any coding or design experience, because Instapage’s features truly simplify the process of creating effective landing pages — regardless of what you’re trying to promote. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.

Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.

A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.

Intuitive landingpage editor –Instapage’s drag-and-drop interface is powerful but easy to use.

Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.

Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.

Tracking and reporting — With built-in analytics and heatmaps, as well as A/B testing and analytics tools, you can quickly determine what is working and optimize your landing pages to achieve better results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account is able to create landing page for multiple websites or projects. Instapage allows for the creation of landing pages quickly and easily on your WordPress site.

Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.

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Instapage Features


If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.

How well are these features actually working? What do they actually do? We’ll find out by looking deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.

Some of the templates such as the thankyou page templates were not fully landing page options.

Instapage-Template-Library

The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.

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When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.

Instapage Marketplace

Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.

However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). Instapage’s landing page editor is characterized by freedom.

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Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. The page builder does not restrict you to a grid layout.

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It can be overwhelming to not have restrictions and full creative freedom. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.

Instapage-Editor-Grid

One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.

You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.

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CUSTOMIZATION OPTIONS

Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. The page will display a few settings as well as an edit button when you click on an item.

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Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.

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To make your landing page design more precise, you can add custom CSS elements to the page elements. You can also add JavaScript to your landing page to provide additional functionality.

INSTABLOCKS

Instapage offers a time-saving feature that can be useful if you are creating multiple landing pages for clients or yourself. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.

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For example, you can create a custom block with testimonials from your customers, and save it in Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.

Instapage-Instablocks-Templates

Instablocks are also useful for creating page headers, footers and calls-to-action. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.

You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. Instapage Enterprise license is required to access the Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets allow you to quickly add elements to your landing page designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.

Instapage-Widget-Menu

The widget can be moved around on the page, and you can edit its content and appearance. You can also define the action associated with a widget, such as what happens when a button is clicked.

While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and vertical lines
  • Timers
  • HTML widgets

You can easily add ready-made slideshows, testimonials or pricing tables to your pages by using a WordPress page builder plugin like Elementor or Thrive Content Builder.

Instapage makes it easy to create pricing tables and testimonial panels. You can combine the text, image, headlines, and headlines widgets to make your own, but it’s less convenient than adding a pre-made, purpose-built widget. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.

Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage defaults all landing pages are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the concept of different landing pages for smartphone and desktop users. Two completely different versions of the same page cannot be created. Instead, you can simply hide elements that you don’t want mobile users to see.

Instapage is a powerful page builder. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.

LANDING PAGE PUBLISHING OPTIONS

Once you have created a landing site with Instapage you have several publishing options.

  • It is possible to publish it on your own website.
  • It is published via a WordPress website that uses a free plugin.
  • It was published on Drupal’s website.

Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, use a domain already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

You can publish an Instapage page from your WordPress website in minutes. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.

After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.

After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. The process for publishing landing pages on a Drupal site is similar. Instapage Marketplace

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.

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Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. Additionally, the website contains extensive documentation that explains the process in greater detail.

Instapage-Custom-Domain

Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.

Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.

Zapier can be used to link your landing pages with even more services and apps. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.

TRACKING, TESTING AND REPORTING

After you’ve published a landing page, you can begin tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.

If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.

Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.

Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.

Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.

These are just a few of the characteristics:

  • The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
  • You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
  • Large online documentation library that will help you make the most of Instapage.
  • Google AMP landing page creation can be supported.

Check out the plans page for a full list of Instapage functions. Instapage Marketplace

 

Instapage Pricing


This review should give you an idea of Instapage’s suitability for you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

You can sign up for Instapage if you like the trial.

Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.

instapage-pricing

A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?

Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:

INSTAPAGE PROS:

  • There are many professional-looking templates for landing pages.
  • Your landing pages will allow you to transfer files and sell product.
  • Easy to use, yet powerful, landing page generator.
  • There are many options when it comes to publishing landing pages.
  • A wealth of data and tools are available to assist with optimizing your pages.
  • Instapage has many features that allow for client and team collaboration.
  • Great mobile support available to assist with creating mobile-friendly landing webpages.
  • You can find lots of information online and have access to a responsive chat support channel.

INSTAPAGE CONS:

  • There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
  • A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
  • It is not recommended for novice website owners due to its high price.

These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.

 

Final Thoughts Instapage Marketplace


Instapage can be used to create landing pages and publish them, as you will see.

With the help of the advanced page builder as well as the starter templates, you should not have any trouble creating the landing pages that are right for your project.

Instapage is a WordPress plugin that makes publishing landing pages easy. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. To keep things simple, Instapage handles all of your hosting needs.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. If you can, Instapage is highly recommended.

If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. Yes, you will need to pay for web hosting to get your site online, but there are some excellent low-cost web hosts available.

Divi and other WordPress page builders might not offer the same features as Instapage. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. If your project is successful, then you may want to switch to Instapage.

However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage Marketplace

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