Instapage is an excellent tool for creating landing pages that convert more leads into sales. Instapage Linkedin
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. It is however not as impressive as it seems. What about creating conversion-focused landing sites with minimal effort? Is it also worth the money, given the relatively high price?
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
There’s no need for any coding or design experience, because Instapage’s features truly simplify the process of creating effective landing pages — regardless of what you’re trying to promote. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.
Intuitive landingpage editor –Instapage’s drag-and-drop interface is powerful but easy to use.
Instapage is an efficient form builder. You can easily create customized forms for user information.
Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage allows you to publish landing pages quickly on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
How effective have these features been implemented? Is it true that they live up to their claims? Let’s explore Instapage’s key features.
Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.
Some of the templates such as the thankyou page templates were not fully landing page options.
You can see that the templates are high quality and serve a wide range.
The filters make it easy to quickly identify the template that you want when creating a new landingpage.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor is all about freedom.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. The page builder does not restrict you to a grid layout.
It can be overwhelming to not have any constraints and full creative freedom. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.
A great feature of the page builder is the ability to display the distance between an item and other content. This makes it simple for perfectionists who want to place their elements on the page. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.
This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.
To preview your landing site in a new browser tab, click the preview button. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.
Instapage allows you to easily modify the pages’ elements using its page builder interface. The page will display a few settings as well as an edit button when you click on an item.
By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.
Instapage has a wonderful time-saving feature if you intend to create multiple landing sites for clients or yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.
Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage also includes many Instablock templates you can use to create your own assets.
You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. Instapage Enterprise must be upgraded to get the Global Blocks function.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.
The widget can be moved around on the page, and you can edit its content and appearance. You can also define the action associated with a widget, such as what happens when a button is clicked.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.
- Horizontal, Vertical and Horizontal Lines
- HTML widgets
Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.
Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage’s landing pages are automatically mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.
Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. There are no two versions of a page that can be made. Instead, you can simply hide elements that you don’t want mobile users to see.
Instapage’s page builders are extremely powerful. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- It can be published on your domain.
- It is published on a WordPress website using a free plugin.
- It was published by Drupal.
Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. Instead, register a domain from another source.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.
Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.
You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. You can publish landing pages to a Drupal website following a similar process. Instapage Linkedin
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.
Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. You can also find extensive documentation on the website to help you understand the process.
You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.
Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.
INSTAPAGE INTEGRATION OPTIONS
Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.
Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will show you the different versions of your page so that you can see which version is most effective.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
Some of these characteristics are as follows:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landingpage creation is supported.
You can see the complete list of Instapage features on the plans page. Instapage Linkedin
This review should give you an idea of Instapage’s suitability for you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.
You can sign up for Instapage if you like the trial.
Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. Your personalized Enterprise plan will take place after you have spoken with our sales team.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- A nice selection of professional-looking landing page templates.
- Your landing pages will allow you to transfer files and sell product.
- It is an advanced, but easy landing page builder.
- Publishing landing pages is easy with many options.
- A wealth of data and tools are available to assist with optimizing your pages.
- Instapage has many features that allow for client and team collaboration.
- We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
- There are many online resources and also a live chat support.
- There are not as many landing page templates available as with other tools like Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- It is expensive and not suitable for new website owners.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts Instapage Linkedin
Instapage can be used to create landing pages and publish them, as you will see.
With the help of the advanced page builder as well as the starter templates, you should not have any trouble creating the landing pages that are right for your project.
Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage takes care all of your hosting requirements.
Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.
Despite all of its great features, the main stumbling block will be deciding whether you can justify spending $149 or more per month on a landing page builder. Instapage is highly recommended if you are able.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Yes, you will need to pay for web hosting to get your site online, but there are some excellent low-cost web hosts available.
Divi and other WordPress page builders might not offer the same features as Instapage. WordPress-based configurations are more affordable if you want to only publish a few pages to increase your blog subscribers, or promote your side hustle. Instapage is another option that you could consider if your project grows.
However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage Linkedin