Instapage Leadership: 2022 Pros & Cons

Instapage is the best platform to help you create effective landing pages and increase sales. Instapage Leadership

It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. However, is it as effective as it appears to be? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? The relatively high price makes it seem expensive.

These are the questions we’ll be answering in this Instapage review.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.

Instapage-Review-Landing-Page-Builder

Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.

Instapage’s features are easy to use, so you don’t need any design or programming experience. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.

Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:

A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.

Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.

Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.

Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.

Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.

Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.

Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. Your account is able to create landing page for multiple websites or projects. Instapage allows you to publish landing pages quickly on your WordPress website.

Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.

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Instapage Features


Instapage is a powerful and user-friendly landingpage builder.

But how well have those features been put in place? Do they live up the hype? We will explore Instapage’s key features.

INSTAPAGE TEMPLATES

The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.

You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.

Instapage-Template-Library

However, as you can see from the landing page library, the templates you do get access to are of very high quality and cover a wide range of objectives.

Instapage-Landing-Page-Example

The filters are a great way to quickly locate the right template for you when creating a brand new landing page.

Instapage Leadership

Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.

However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). Instapage’s landing pages editor is truly free.

Instapage-Editor-Interface

Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. The page builder does not restrict you to a grid layout.

Instapage-Editor-Stacked

It can be difficult to feel free and have no restrictions. Instapage provides a way to make sure you have everything in order.

Instapage-Editor-Grid

The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.

Click the preview button to preview your landing pages in a new tab while you work in the page builder. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

The elements that comprise your pages are easily customizable using the Instapage page builder interface. An edit button and a few settings can be found when you select an item from the page.

Instapage-Editor-Edit-Bar

Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.

Instapage-Editor-Controls

If you have more specific requirements for your landing page design, you can add custom CSS to the page elements to further control their appearance. You can add JavaScript to landing pages for extra functionality.

INSTABLOCKS

If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.

Instapage-Instablocks-My-Blocks

For example, you can create a custom block with testimonials from your customers, and save it in Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.

Instapage-Instablocks-Templates

Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Instapage has a variety Instablock template that you can use for starting your own assets.

If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.

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LANDING PAGE WIDGETS

Instapage widgets make it easy to insert various elements into landing page designs. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.

Instapage-Widget-Menu

It can then be moved around the page and edited as needed. You can also define the action associated with a widget, such as what happens when a button is clicked.

While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage makes it easy to add the following widgets into your landing pages.

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and vertical lines
  • Timers
  • HTML widgets

You can add ready-made sliders, testimonials, pricing tables, and many other items to your pages using a modern WordPress page builder plugin, such as Elementor or Thrive Content Builder.

You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. Two completely different versions of the same page cannot be created. You can instead hide elements you don’t want mobile users seeing.

Instapage’s page builder is very powerful. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • It can be published on your domain.
  • It is published via a WordPress website that uses a free plugin.
  • It was published by Drupal.

You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, use a domain already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It’s easy to publish an Instapage website landing page. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.

After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.

After selecting a page to publish, you will be able see the landing page on your WordPress site. Publishing landing pages on a Drupal website follows a similar procedure. Instapage Leadership

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

Instapage-Landing-Pages

Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. You can also find extensive documentation on the website to help you understand the process.

Instapage-Custom-Domain

Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.

You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.

Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

Once you publish a landing site, you can track its performance. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.

If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.

You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.

Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will then show your visitors the various versions of your page to see which one performs the best.

OTHER FEATURES OF INSTAPAGE

We have seen Instapage’s templates and how easy it is to create landing pages.

Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.

These characteristics include:

  • The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
  • The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
  • This large online documentation library will assist you in getting the most from Instapage.
  • Google AMP landing pages can be created.

Check out the plans page for a full list of Instapage functions. Instapage Leadership

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.

Instapage offers two options for signing up if you love the trial.

Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.

instapage-pricing

A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.

On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.

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Instapage Pros and Cons


Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?

Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.

INSTAPAGE PROS:

  • A great selection of professional-looking landing site templates.
  • Ability to upload files and sell products via your landing pages.
  • An advanced but simple landing page builder.
  • Publishing landing pages is easy with many options.
  • There is a wealth of reporting data and tools available to assist you in optimizing your pages.
  • Features that make Instapage ideal for teamwork and client collaboration.
  • Excellent mobile support to assist you in creating mobile-friendly landing pages.
  • You will find a lot of useful online documentation and a live chat support channel.

INSTAPAGE CONS:

  • There are not as many landing page templates available as with other tools like Leadpages.
  • A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
  • It is not recommended for novice website owners due to its high price.

These features and drawbacks will help to decide whether Instapage can be your best landing page builder.

 

Final Thoughts Instapage Leadership


Instapage is both a landing page builder as well as a publishing tool.

You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.

Instapage is a WordPress plugin that makes publishing landing pages easy. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage takes care of all your hosting needs.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. However, there are limited options to sell products directly from your landing pages.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage is highly recommended if you are able.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.

Divi and other WordPress page builders might not offer the same features as Instapage. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Then, if your project takes off, you might want to consider switching to Instapage.

Instapage is a great landing page builder if you are ready. Instapage Leadership

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