Instapage Landing Page Tutorial: 2022 Pros & Cons

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Landing Page Tutorial

It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. It is however not as impressive as it seems. Is it capable of creating conversion-focused landing page with minimal effort? Given its high price, is it worth the investment?

These are the questions you’ll be answering during this Instapage review.

This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.

Let’s get started…

 

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Instapage Overview


Instapage is an online platform that allows you to publish and create landing pages.

Instapage-Review-Landing-Page-Builder

Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.

There’s no need for any coding or design experience, because Instapage’s features truly simplify the process of creating effective landing pages — regardless of what you’re trying to promote. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.

Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.

A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.

Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.

Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.

You can use widget selection to make your landing pages more useful, including images and videos.

Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.

Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.

Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account is able to create landing page for multiple websites or projects. Instapage allows for the creation of landing pages quickly and easily on your WordPress site.

Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.

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Instapage Features


If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.

But have they been used effectively? What do they actually do? Let’s find out by delving deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.

Some of the templates such as the thankyou page templates were not fully landing page options.

Instapage-Template-Library

However, as you can see from the landing page library, the templates you do get access to are of very high quality and cover a wide range of objectives.

Instapage-Landing-Page-Example

The filters make it easy to quickly identify the template that you want when creating a new landingpage.

Instapage Landing Page Tutorial

Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.

Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.

DRAG-AND-DROP LANDING PAGE EDITOR

Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. Instapage’s landingpage editor allows you to be free.

Instapage-Editor-Interface

Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.

Instapage-Editor-Stacked

It can be overwhelming to not have any constraints and full creative freedom. Instapage provides a way to make sure you have everything in order.

Instapage-Editor-Grid

One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.

Click the preview button to preview your landing pages in a new tab while you work in the page builder. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.

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CUSTOMIZATION OPTIONS

Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. A few settings are available when you choose an item from the page.

Instapage-Editor-Edit-Bar

Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.

Instapage-Editor-Controls

To further customize the appearance of your landing pages, you can add custom CSS. To add additional functionality to your landing pages, you can add JavaScript.

INSTABLOCKS

Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.

Instapage-Instablocks-My-Blocks

For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.

Instapage-Instablocks-Templates

Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage has a variety Instablock template that you can use for starting your own assets.

You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. Instapage Enterprise must be upgraded to get the Global Blocks function.

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LANDING PAGE WIDGETS

Instapage widgets allow you to quickly add elements to your landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.

Instapage-Widget-Menu

The widget can be moved around on the page, and you can edit its content and appearance. A widget can be assigned an action, such as when a button gets clicked.

Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage can be used to add these widgets to landing pages:

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal, Vertical and Horizontal Lines
  • Timers
  • HTML widgets

With modern WordPress plugins such as Elementor and Thrive Content Builder, you can add pre-made sliders, testimonials and pricing tables to your pages.

Instapage makes it easy to create pricing tables and testimonial panels. You can combine the text, image, headlines, and headlines widgets to make your own, but it’s less convenient than adding a pre-made, purpose-built widget. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage’s landing pages are automatically mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. There are no two versions of a page that can be made. Instead, you can hide elements that you don’t wish mobile users to see.

Instapage’s page builders are extremely powerful. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • It can be published on your domain.
  • It is published to a WordPress site using a free plugin.
  • It was published online on a Drupal site.

Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. Instead, you should use a domain that you have already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

You can publish an Instapage page from your WordPress website in minutes. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.

Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.

Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. The process for publishing landing pages on a Drupal site is similar. Instapage Landing Page Tutorial

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.

Instapage-Landing-Pages

Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. The website also has a lot of documentation that provides more information about the process.

Instapage-Custom-Domain

Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.

Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. To connect your landing pages with a specific service, please read the integration documentation.

TRACKING, TESTING AND REPORTING

After you’ve published a landing page, you can begin tracking its performance. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.

If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.

You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Integrating with Google Analytics provides you with even more information about how your pages perform.

Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.

OTHER FEATURES OF INSTAPAGE

We have seen Instapage’s templates and how easy it is to create landing pages.

Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.

These are just a few of the characteristics:

  • Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
  • The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
  • This large online documentation library will assist you in getting the most from Instapage.
  • Google AMP landing page creation can be supported.

Visit the plans page to see the full list of Instapage features. Instapage Landing Page Tutorial

 

Instapage Pricing


This review should give you an idea of Instapage’s suitability for you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.

If you like the trial, there are two ways to sign up for Instapage.

Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.

instapage-pricing

You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Your personalized Enterprise plan will take place after you have spoken with our sales team.

You can see the Instapage pricing page and what you get with the Enterprise plan.

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Instapage Pros and Cons


Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?

Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.

INSTAPAGE PROS:

  • You will find a variety of professionally-designed landing page templates.
  • Your landing pages will allow you to transfer files and sell product.
  • Easy to use, yet powerful, landing page generator.
  • Publishing landing pages is easy with many options.
  • There is a wealth of reporting data and tools available to assist you in optimizing your pages.
  • Instapage’s features make it ideal for client collaboration as well as teamwork.
  • Excellent mobile support to assist you in creating mobile-friendly landing pages.
  • There are many helpful resources online, and you can also get support via live chat.

INSTAPAGE CONS:

  • There aren’t many landing page templates, as there are with Leadpages.
  • A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
  • It is not recommended for novice website owners due to its high price.

These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.

 

Final Thoughts Instapage Landing Page Tutorial


Instapage is a powerful landing page creator and publishing tool, as you can see.

The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.

Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. You can also publish landing pages from your own domains as well, just like we mentioned previously. To keep things simple, Instapage handles all of your hosting needs.

Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.

The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage is highly recommended if you are able.

You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress site builders may not offer all that Instapage offers. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. If your project is successful, then you may want to switch to Instapage.

Instapage, however, should be on your top list if it’s something you want. Instapage Landing Page Tutorial

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