Instapage Landing Page Templates: 2022 Pros & Cons

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Landing Page Templates

This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. Is it, however, as good as it appears? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? Is it also worth the money, given the relatively high price?

These are some of the questions we’ll be asking in this Instapage evaluation.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

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Instapage Overview


Instapage is an online platform that allows you to publish and create landing pages.

Instapage-Review-Landing-Page-Builder

Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.

Instapage is a great tool for creating landing pages that promote your products or services. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.

Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:

A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.

Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.

Tracking and reporting — With built-in analytics and heatmaps, as well as A/B testing and analytics tools, you can quickly determine what is working and optimize your landing pages to achieve better results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage allows you to publish landing pages quickly on your WordPress website.

Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.

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Instapage Features


If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.

How well are these features actually working? Are they worth the hype? Let’s explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.

Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.

Instapage-Template-Library

The templates you have access, however, are excellent quality and cover many objectives.

Instapage-Landing-Page-Example

The filters make it easy to quickly identify the template that you want when creating a new landingpage.

Instapage Landing Page Templates

Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.

Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.

DRAG-AND-DROP LANDING PAGE EDITOR

Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. Instapage’s landingpage editor allows you to be free.

Instapage-Editor-Interface

Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.

Instapage-Editor-Stacked

It can be overwhelming to not have restrictions and full creative freedom. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.

Instapage-Editor-Grid

A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.

Instapage-Editor-Markers

This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.

The preview button allows you to view your landing page in a different browser tab. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

You can easily customize the elements of your pages using the Instapage page creator interface. You can edit the item by clicking on it.

Instapage-Editor-Edit-Bar

You can view the item’s attributes in the side panel by clicking on the edit button.

Instapage-Editor-Controls

To customize landing page design to meet your specific needs, you can add CSS to page elements. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

Instapage has a wonderful time-saving feature if you intend to create multiple landing sites for clients or yourself. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.

Instapage-Instablocks-My-Blocks

You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.

Instapage-Instablocks-Templates

Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage also includes many Instablock templates you can use to create your own assets.

You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. Instapage Enterprise license is required to access the Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets allow you to quickly add elements to your landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.

Instapage-Widget-Menu

It can then be moved around the page and edited as needed. A widget can be assigned an action, such as when a button gets clicked.

There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage makes it easy to add the following widgets into your landing pages.

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal, Vertical and Horizontal Lines
  • Timers
  • HTML widgets

You can easily add ready-made slideshows, testimonials or pricing tables to your pages by using a WordPress page builder plugin like Elementor or Thrive Content Builder.

You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.

Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.

Instapage-Editor-Mobile-View

So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. There are no two versions of a page that can be made. You can hide any elements you don’t want mobile visitors to see.

Instapage is a powerful page builder. The interface is very easy to use. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage gives you several publishing options once you have created your landing page.

  • You can publish it on your own domain.
  • It is published on a WordPress website using a free plugin.
  • It was published on Drupal’s website.

Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, register a domain from another source.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

Publishing an Instapage landingpage on your WordPress site is easy. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.

After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.

Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. A similar process is used to publish landing pages in Drupal. Instapage Landing Page Templates

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.

Instapage-Landing-Pages

Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. Additionally, the website contains extensive documentation that explains the process in greater detail.

Instapage-Custom-Domain

You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.

You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.

Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.

TRACKING, TESTING AND REPORTING

Once you publish a landing site, you can track its performance. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.

The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.

Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.

Instapage also allows you to run A/B tests on your landing pages to help you get even more conversions from your visitors. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.

OTHER FEATURES OF INSTAPAGE

We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.

Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.

These are some of these characteristics:

  • The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
  • The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
  • Large online documentation library that will help you make the most of Instapage.
  • Google AMP landingpage creation support is available.

Check out the plans page for a full list of Instapage functions. Instapage Landing Page Templates

 

Instapage Pricing


This review should have given you a good idea of whether or not Instapage is right for you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.

Instapage offers two options for signing up if you love the trial.

Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. An annual payment requires a $1,788 initial payment. However, it represents a 25% saving over monthly payments.

instapage-pricing

You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. Your personalized Enterprise plan will take place after you have spoken with our sales team.

On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.

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Instapage Pros and Cons


Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?

Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:

INSTAPAGE PROS:

  • There are many professional-looking templates for landing pages.
  • Your landing pages can be used to send files or sell products.
  • Easy to use, yet powerful, landing page generator.
  • There are many options available for publishing landing pages.
  • A wealth of data and tools are available to assist with optimizing your pages.
  • Instapage has many features that allow for client and team collaboration.
  • We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
  • There are many helpful resources online, and you can also get support via live chat.

INSTAPAGE CONS:

  • There are not as many landing page templates available as with other tools like Leadpages.
  • 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
  • Its high pricing makes it unsuitable for inexperienced website owners.

These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.

 

Final Thoughts Instapage Landing Page Templates


As you can see, Instapage is an extremely capable landing page builder and publishing tool.

You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.

Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage manages all aspects of your hosting.

Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. However, there are limited options to sell products directly from your landing pages.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. If you can, Instapage is highly recommended.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress site builders may not offer all that Instapage offers. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Then, if your project takes off, you might want to consider switching to Instapage.

Instapage is a great landing page builder if you are ready. Instapage Landing Page Templates

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