Instapage Landing Page Checklist 2022: Full Instapage Review

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Landing Page Checklist

This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. But is it as great as it looks? Will it help you create conversion-focused landing pages quickly? Is it also worth the money, given the relatively high price?

These are some of the questions we’ll be asking in this Instapage evaluation.

This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.

Let’s get started…

 

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Instapage Overview


Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.

Instapage features make it simple to create effective landing pages, no matter what your goal is. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.

Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.

A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.

Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.

Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.

Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.

Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.

Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.

Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account is able to create landing page for multiple websites or projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.

Instapage’s price details will be addressed later in this review. However, if this sounds right for you, the 14 Day Free Trial is available .

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Instapage Features


The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.

But how effective are those features? Are they worth the hype? Let’s find out by delving deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.

Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.

Instapage-Template-Library

As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.

Instapage-Landing-Page-Example

The filters make it easy to quickly identify the template that you want when creating a new landingpage.

Instapage Landing Page Checklist

The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.

Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.

DRAG-AND-DROP LANDING PAGE EDITOR

The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor allows you to be free.

Instapage-Editor-Interface

Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.

Instapage-Editor-Stacked

It can be overwhelming to not have any constraints and full creative freedom. Instapage provides a way to make sure you have everything in order.

Instapage-Editor-Grid

The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.

You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.

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CUSTOMIZATION OPTIONS

You can easily customize the elements of your pages using the Instapage page creator interface. The page will display a few settings as well as an edit button when you click on an item.

Instapage-Editor-Edit-Bar

You can view the item’s attributes in the side panel by clicking on the edit button.

Instapage-Editor-Controls

If you have more specific requirements for your landing page design, you can add custom CSS to the page elements to further control their appearance. You can also add JavaScript to your landing page to provide additional functionality.

INSTABLOCKS

If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.

Instapage-Instablocks-My-Blocks

For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.

Instapage-Instablocks-Templates

Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.

It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.

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LANDING PAGE WIDGETS

Instapage widgets are a quick way to add elements to your landing webpage designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.

Instapage-Widget-Menu

It can then be moved around the page and edited as needed. You can also determine the action associated with a widget.

While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Lines for Horizontal and Vertical Transport
  • Timers
  • HTML widgets

With modern WordPress plugins such as Elementor and Thrive Content Builder, you can add pre-made sliders, testimonials and pricing tables to your pages.

Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.

Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage defaults all landing pages are mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.

Instapage-Editor-Mobile-View

Instapage supports the concept of different landing pages for smartphone and desktop users. However, you can’t make two completely different versions of a page. Instead, you can hide the elements that you don’t want mobile customers to see.

Instapage has a very powerful page builder. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.

LANDING PAGE PUBLISHING OPTIONS

After you’ve created a landing page with Instapage, you have a few publishing options, which include:

  • It is possible to publish it on your own website.
  • It is published on a WordPress blog using a free plugin.
  • It was published to a Drupal website.

You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, you should register another domain.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

You can publish an Instapage page from your WordPress website in minutes. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.

After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.

Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. The process for publishing landing pages on a Drupal site is similar. Instapage Landing Page Checklist

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.

Instapage-Landing-Pages

To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. There is also a wealth of documentation on the website that goes into greater detail about the process.

Instapage-Custom-Domain

Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.

Zapier can be used to link your landing pages with even more services and apps. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.

TRACKING, TESTING AND REPORTING

After publishing a landing page you can begin to track its performance. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.

If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.

You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integration provides additional information about your pages’ performance.

Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.

Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.

These characteristics include:

  • The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
  • Integration with Google AdWords to view advertising data in your Instapage dashboard
  • This large online documentation library will assist you in getting the most from Instapage.
  • Google AMP landing page creation can be supported.

For a complete list of Instapage features, please visit the plans page. Instapage Landing Page Checklist

 

Instapage Pricing


This review should have given you a good idea of whether or not Instapage is right for you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.

If you like the trial, there are two ways to sign up for Instapage.

Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.

instapage-pricing

You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.

You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.

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Instapage Pros and Cons


Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?

Before we conclude our review, we’d like to give you a quick overview of Instapage’s most notable features as well as its potential drawbacks.

INSTAPAGE PROS:

  • There are many professional-looking templates for landing pages.
  • You will be able to sell files through your landing pages.
  • This is a simple, but effective landing page creator.
  • There are many ways to publish landing pages.
  • There is a wealth of reporting data and tools available to assist you in optimizing your pages.
  • Instapage offers many great features for client collaboration and teamwork.
  • Great mobile support available to assist with creating mobile-friendly landing webpages.
  • There are many helpful resources online, and you can also get support via live chat.

INSTAPAGE CONS:

  • There aren’t as many landing page templates as some other tools, such as Leadpages.
  • A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
  • Its high cost makes it inappropriate for inexperienced website owners.

These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.

 

Final Thoughts Instapage Landing Page Checklist


Instapage can be used to create landing pages and publish them, as you will see.

The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.

Instapage is a WordPress plugin that makes publishing landing pages easy. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. To keep things simple, Instapage handles all of your hosting needs.

Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.

Despite all of its great features, the main stumbling block will be deciding whether you can justify spending $149 or more per month on a landing page builder. Instapage should be considered if you have the budget.

Access to Divi, the powerful WordPress theme for only $89. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress pages builders may not have all the features that Instapage has. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Instapage may be an option, but this is only if your project becomes successful.

Instapage is the right choice if you feel you have the skills to create landing pages. Instapage Landing Page Checklist

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