Instapage Issues: 2022 Pros & Cons

If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Issues

This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. Is it, however, as good as it appears? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? It is also worth the price.

These are the questions we’ll answer in our Instapage Review.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

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Instapage Overview


Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.

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Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.

Instapage is a great tool for creating landing pages that promote your products or services. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.

Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.

A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.

Intuitive landingpage editor –Instapage’s drag-and-drop interface is powerful but easy to use.

Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.

Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.

Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.

Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.

Hosted system –Instapage hosts everything on its own, instead of using a WordPress plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage is a WordPress plugin that allows you to quickly create landing pages.

Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.

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Instapage Features


Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.

But how well have those features been put in place? Is it true that they live up to their claims? Let’s find out by delving deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.

Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.

Instapage-Template-Library

However, as you can see from the landing page library, the templates you do get access to are of very high quality and cover a wide range of objectives.

Instapage-Landing-Page-Example

The filters are a great way to quickly locate the right template for you when creating a brand new landing page.

Instapage Issues

You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.

Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). In fact, the key word when describing the Instapage landing page editor is probably freedom.

Instapage-Editor-Interface

Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.

Instapage-Editor-Stacked

It can feel overwhelming to be free from any restrictions and allow for complete creativity. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.

Instapage-Editor-Grid

A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.

Instapage-Editor-Markers

You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.

The preview button allows you to view your landing page in a different browser tab. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.

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CUSTOMIZATION OPTIONS

Instapage allows you to easily modify the pages’ elements using its page builder interface. An edit button and a few settings can be found when you select an item from the page.

Instapage-Editor-Edit-Bar

Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.

Instapage-Editor-Controls

To further customize the appearance of your landing pages, you can add custom CSS. To add additional functionality to your landing pages, you can add JavaScript.

INSTABLOCKS

If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.

Instapage-Instablocks-My-Blocks

One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.

Instapage-Instablocks-Templates

Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.

You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets allow you to quickly add elements to your landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.

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The widget can then be moved about the page and edited. You can also determine the action associated with a widget.

While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal, Vertical and Horizontal Lines
  • Timers
  • HTML widgets

You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.

Instapage makes it easy to create pricing tables and testimonial panels. You can combine the text, image, headlines, and headlines widgets to make your own, but it’s less convenient than adding a pre-made, purpose-built widget. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage makes landing pages mobile-friendly by default. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the concept of different landing pages for smartphone and desktop users. You can’t create two different pages. Instead, you can simply hide elements that you don’t want mobile users to see.

Instapage is a powerful page builder. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • You can publish it at your own domain.
  • It is published to a WordPress site using a free plugin.
  • It was published to a Drupal website.

You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, register a domain from another source.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

You can publish an Instapage page from your WordPress website in minutes. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.

After linking your WordPress website with Instapage, you can select the landing page that you want to publish from the list of options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.

Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. A similar process is used to publish landing pages in Drupal. Instapage Issues

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

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Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. This website has extensive documentation that provides additional information.

Instapage-Custom-Domain

Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.

You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.

INSTAPAGE INTEGRATION OPTIONS

Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.

Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.

TRACKING, TESTING AND REPORTING

After you’ve published a landing page, you can begin tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.

If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.

Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration provides additional information about your pages’ performance.

Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will then show your visitors the various versions of your page to see which one performs the best.

OTHER FEATURES OF INSTAPAGE

We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.

Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.

These characteristics include:

  • The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
  • Integration with Google AdWords to view advertising data in your Instapage dashboard
  • An extensive online documentation library to assist you in making the most of Instapage.
  • Google AMP landingpage creation is supported.

For a complete list of Instapage features, please visit the plans page. Instapage Issues

 

Instapage Pricing


This review should have provided you with enough information to make an informed decision about Instapage. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

If you like the trial, there are two ways to sign up for Instapage.

Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. An annual payment requires a $1,788 initial payment. However, it represents a 25% saving over monthly payments.

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You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.

You can see the Instapage pricing page and what you get with the Enterprise plan.

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Instapage Pros and Cons


Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?

Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.

INSTAPAGE PROS:

  • You will find a variety of professionally-designed landing page templates.
  • Your landing pages will allow you to transfer files and sell product.
  • This is a simple, but effective landing page creator.
  • There are many ways to publish landing pages.
  • There are many tools and data available that can help you optimize pages.
  • Features that make Instapage ideal for teamwork and client collaboration.
  • Mobile support is available to help you create mobile-friendly landing pages.
  • There are many online resources and also a live chat support.

INSTAPAGE CONS:

  • There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
  • The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
  • It is not recommended for novice website owners due to its high price.

These features and drawbacks will help to decide whether Instapage can be your best landing page builder.

 

Final Thoughts Instapage Issues


Instapage can be used to create landing pages and publish them, as you will see.

You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.

Instapage is a WordPress plugin that makes publishing landing pages easy. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage takes care of all your hosting needs.

Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.

The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. If you can, Instapage is highly recommended.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.

Divi and other WordPress page builders don’t have the same capabilities as Instapage. WordPress-based configurations are more affordable if you want to only publish a few pages to increase your blog subscribers, or promote your side hustle. Instapage may be an option, but this is only if your project becomes successful.

However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage Issues

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