Instapage is the best platform to help you create effective landing pages and increase sales. Instapage Gif
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. It is however not as impressive as it seems. Will it help you create conversion-focused landing pages quickly? Given its high price, is it worth the investment?
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.
Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.
Instapage’s features are easy to use, so you don’t need any design or programming experience. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.
Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.
Instapage is an efficient form builder. You can easily create customized forms for user information.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.
Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. You can use your account to create landing pages for multiple projects and websites. Instapage is a WordPress plugin that allows you to quickly create landing pages.
Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.
Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.
How well are these features actually working? And do they live up to the hype? Let’s explore Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.
As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.
When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.
The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. Instapage’s landing page editor is characterized by freedom.
Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.
It can be difficult to feel free and have no restrictions. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.
One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.
This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.
To preview your landing site in a new browser tab, click the preview button. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.
You can easily customize the elements of your pages using the Instapage page creator interface. When you select an item on the page, it displays a few settings and an edit button.
You can view the item’s attributes in the side panel by clicking on the edit button.
If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.
For example, you can create a custom block with testimonials from your customers, and save it in Instablock. This allows you to insert Instablocks into landing pages whenever you need them.
Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Instapage also includes many Instablock templates you can use to create your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise license is required to access the Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.
The widget can be moved around on the page, and you can edit its content and appearance. You can also define the action associated with a widget, such as what happens when a button is clicked.
Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage allows you to add the following widgets on your landing pages.
- Horizontal and Vertical lines
- HTML widgets
You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.
Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.
Instapage supports the concept of different landing pages for smartphone and desktop users. But you can’t make completely different pages. Instead, you can hide the elements that you don’t want mobile customers to see.
Instapage’s page builder is very powerful. The interface is extremely easy to use. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.
LANDING PAGE PUBLISHING OPTIONS
Instapage gives you several publishing options once you have created your landing page.
- You can publish it on your own domain.
- It is published on a WordPress website using a free plugin.
- It was published on a Drupal website.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. You should instead use a domain you already own.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s very easy to create an Instapage Landing Page on your WordPress Website. After you have installed the free plugin, all that is required to link your WordPress site with your Instapage Account is to enter a few easy-to-remember details.
After linking your WordPress website with Instapage, you can select the landing page that you want to publish from the list of options. Any landing pages you created in Instapage can be accessed via a dropdown in your WordPress dashboard.
When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. Publishing landing pages on a Drupal website follows a similar procedure. Instapage Gif
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing page on a WordPress website or Drupal website. Also, your pages can be made available online through a domain that you’ve registered.
To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. There is also a wealth of documentation on the website that goes into greater detail about the process.
Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.
Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.
TRACKING, TESTING AND REPORTING
Once you publish a landing site, you can track its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration provides additional information about your pages’ performance.
Instapage lets you run A/B tests to your landing pages in order to get more conversions. The controls allow you to create a copy of your landing page and then make any changes to it, such as changing call to action or the call to actions. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.
OTHER FEATURES OF INSTAPAGE
So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These characteristics can be described as follows:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
- An extensive online documentation library to assist you in making the most of Instapage.
- Google AMP landingpage creation support is available.
Check out the plans page for a full list of Instapage functions. Instapage Gif
This review should help you determine if Instapage suits you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
Instapage offers two options for signing up if you love the trial.
Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.
You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.
You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.
Instapage Pros and Cons
Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- This collection of landing page templates is professional looking.
- Ability to upload files and sell products via your landing pages.
- It is an advanced, but easy landing page builder.
- Publishing landing pages is easy with many options.
- There is a wealth of reporting data and tools available to assist you in optimizing your pages.
- Instapage has many features that allow for client and team collaboration.
- Mobile support is available to help you create mobile-friendly landing pages.
- There are many online resources and also a live chat support.
- There aren’t many landing page templates, as there are with Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- Its high cost makes it inappropriate for inexperienced website owners.
These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.
Final Thoughts Instapage Gif
Instapage is a highly capable landing page maker and publishing tool.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. However, as previously discussed, publishing landing pages on your own domains is just as simple if you don’t want to publish them on your WordPress website. Instapage manages all aspects of your hosting.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. If you can, Instapage is highly recommended.
If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress pages builders may not have all the features that Instapage has. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Instapage might be a better option if your project succeeds.
Instapage, however, should be on your top list if it’s something you want. Instapage Gif