If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Freelancers
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. However, is it as effective as it appears to be? Is it capable of creating conversion-focused landing page with minimal effort? Given its high price, is it worth the investment?
These are the questions that we will be answering in our Instapage review.
This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.
Let’s get started…
Instapage Video Review
Instapage is an online platform that allows you to publish and create landing pages.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
Instapage features make it simple to create effective landing pages, no matter what your goal is. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.
Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.
You can use widget selection to make your landing pages more useful, including images and videos.
Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything on its own, instead of using a WordPress plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.
Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.
Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.
But how well have those features been put in place? Is it true that they live up to their claims? We will explore Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.
As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.
When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.
Look at Instapage templates to get an idea of the target audience. These include signup forms for product sales, event registrations and app downloads.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor allows you to be free.
Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be overwhelming to not have any constraints and full creative freedom. Instapage provides a way to make sure you have everything in order.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.
Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.
To preview your landing site in a new browser tab, click the preview button. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. When you select an item on the page, it displays a few settings and an edit button.
Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.
Instapage offers a time-saving feature that can be useful if you are creating multiple landing pages for clients or yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.
Instablocks are also useful for creating page headers, footers and calls-to-action. Instapage offers a range of Instablock templates to help you create your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise license is required to access the Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
You can move the widget around and edit its appearance and contents. A widget can be assigned an action, such as when a button gets clicked.
Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage makes it easy to add the following widgets into your landing pages.
- Horizontal and vertical lines
- HTML widgets
You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.
Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.
Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage’s landing pages are automatically mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.
Instapage supports the concept of different landing pages for smartphone and desktop users. Two completely different versions of the same page cannot be created. Instead, you can hide the elements that you don’t want mobile customers to see.
Instapage is a powerful page builder. The interface is extremely easy to use. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.
LANDING PAGE PUBLISHING OPTIONS
After you’ve created a landing page with Instapage, you have a few publishing options, which include:
- It is possible to publish it on your own website.
- It is published via a WordPress website that uses a free plugin.
- It was published on a Drupal website.
Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.
Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. You can publish landing pages to a Drupal website following a similar process. Instapage Freelancers
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing page on a WordPress website or Drupal website. Also, your pages can be made available online through a domain that you’ve registered.
Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. Additionally, the website contains extensive documentation that explains the process in greater detail.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.
Zapier can be used to link your landing pages with even more services and apps. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.
TRACKING, TESTING AND REPORTING
After you’ve published a landing page, you can begin tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.
In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
These characteristics can be described as follows:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landingpage creation is supported.
To see all Instapage features, visit the Plans page. Instapage Freelancers
This review should give you an idea of Instapage’s suitability for you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
Instapage has two options to sign up if it is a good trial.
Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.
You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- A great selection of professional-looking landing site templates.
- You will be able to sell files through your landing pages.
- An advanced but simple landing page builder.
- Publishing landing pages is easy with many options.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Instapage features that are ideal for client collaboration and teamwork
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- There are many helpful resources online, and you can also get support via live chat.
- There are not as many landing page templates available as with other tools like Leadpages.
- 30 published landing page experiences, 30,000 unique users per month and five workspaces are all part the business plan. Five team members are also included.
- It is expensive and not suitable for new website owners.
These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.
Final Thoughts Instapage Freelancers
Instapage can be used to create landing pages and publish them, as you will see.
You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.
Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. To keep things simple, Instapage handles all of your hosting needs.
Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. Instapage should be considered if you have the budget.
You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. Web hosting is required to make your website live, although there are many affordable web hosts.
Divi and other WordPress pages builders may not have all the features that Instapage has. WordPress-based configurations are more affordable if you want to only publish a few pages to increase your blog subscribers, or promote your side hustle. Instapage may be an option, but this is only if your project becomes successful.
Instapage is a great landing page builder if you are ready. Instapage Freelancers