Instapage Founder: 2022 Pros & Cons

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Founder

This product certainly looks capable, with a strong page builder tool and a professional collection of modern landing pages templates. Is it, however, as good as it appears? Is it capable of creating conversion-focused landing page with minimal effort? Given its high price, is it worth the investment?

These are the questions that we will be answering in our Instapage review.

This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.

Instapage features make it simple to create effective landing pages, no matter what your goal is. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.

Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.

You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.

Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.

Instapage is an efficient form builder. You can easily create customized forms for user information.

Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.

Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. You can use your account to create landing pages for multiple projects and websites. Instapage, however, allows you quickly to publish landing page on your WordPress website.

Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.

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Instapage Features


Instapage is a powerful and user-friendly landingpage builder.

How well are these features actually working? Are they worth the hype? We will explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.

Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.

Instapage-Template-Library

As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.

Instapage-Landing-Page-Example

The filters make it easy to quickly identify the template that you want when creating a new landingpage.

Instapage Founder

The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.

Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.

DRAG-AND-DROP LANDING PAGE EDITOR

You can create your own landing page using either one of the templates or a blank canvas. In fact, the key word when describing the Instapage landing page editor is probably freedom.

Instapage-Editor-Interface

Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. The page builder does not restrict you to a grid layout.

Instapage-Editor-Stacked

It can be overwhelming to have no constraints and complete creative freedom. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.

Instapage-Editor-Grid

The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. Furthermore, as you drag and drop items around the page, they are gently snapped to the underlying grid layout.

Instapage-Editor-Markers

While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.

You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.

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CUSTOMIZATION OPTIONS

Instapage allows you to easily modify the pages’ elements using its page builder interface. The page will display a few settings as well as an edit button when you click on an item.

Instapage-Editor-Edit-Bar

You can view the item’s attributes in the side panel by clicking on the edit button.

Instapage-Editor-Controls

If you have more specific requirements for your landing page design, you can add custom CSS to the page elements to further control their appearance. You can also add JavaScript to your landing page to provide additional functionality.

INSTABLOCKS

If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.

Instapage-Instablocks-My-Blocks

You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.

Instapage-Instablocks-Templates

Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Instapage also includes many Instablock templates you can use to create your own assets.

It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets are a quick way to add elements to your landing webpage designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.

Instapage-Widget-Menu

It can then be moved around the page and edited as needed. You can also define the action associated with a widget, such as what happens when a button is clicked.

Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and vertical lines
  • Timers
  • HTML widgets

You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.

Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.

Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. There are no two versions of a page that can be made. Instead, you can hide elements that you don’t wish mobile users to see.

Instapage’s page builders are extremely powerful. The interface is extremely easy to use. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.

LANDING PAGE PUBLISHING OPTIONS

Once you have created a landing site with Instapage you have several publishing options.

  • You can publish the article on your own domain.
  • It is published via a WordPress website that uses a free plugin.
  • It was published by Drupal.

You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, you should use a domain that you have already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It’s easy to publish an Instapage website landing page. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.

After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.

You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. The process for publishing landing pages on a Drupal site is similar. Instapage Founder

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

Instapage-Landing-Pages

Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. You can also find extensive documentation on the website to help you understand the process.

Instapage-Custom-Domain

Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.

INSTAPAGE INTEGRATION OPTIONS

Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.

Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.

TRACKING, TESTING AND REPORTING

After publishing a landing page you can begin to track its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.

The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.

In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.

Instapage also allows you to run A/B tests on your landing pages to help you get even more conversions from your visitors. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will then show your visitors the various versions of your page to see which one performs the best.

OTHER FEATURES OF INSTAPAGE

We have seen Instapage’s templates and how easy it is to create landing pages.

Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.

These characteristics can be described as follows:

  • The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
  • Integration with Google AdWords to view advertising data in your Instapage dashboard
  • Large online documentation library that will help you make the most of Instapage.
  • Google AMP landingpage creation is supported.

To see all Instapage features, visit the Plans page. Instapage Founder

 

Instapage Pricing


This review should have provided you with enough information to make an informed decision about Instapage. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.

Instapage is available in two forms if the trial appeals to you.

Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.

instapage-pricing

A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?

Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.

INSTAPAGE PROS:

  • You will find a variety of professionally-designed landing page templates.
  • Your landing pages will allow you to transfer files and sell product.
  • A simple but powerful landing page builder.
  • There are many ways to publish landing pages.
  • You can find a variety of tools and reporting data that will help you optimize your pages.
  • Instapage has many features that allow for client and team collaboration.
  • We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
  • You can find lots of information online and have access to a responsive chat support channel.

INSTAPAGE CONS:

  • There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
  • 30 published landing page experiences, 30,000 unique users per month and five workspaces are all part the business plan. Five team members are also included.
  • Its high pricing makes it unsuitable for inexperienced website owners.

These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.

 

Final Thoughts Instapage Founder


Instapage is both a landing page builder as well as a publishing tool.

The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.

Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage takes care all of your hosting requirements.

Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.

The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage can be a great choice if you’re able.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Although you will need web hosting in order to put your website online, there are many great low-cost options.

Divi and other WordPress page builders may not have everything that Instapage does. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage might be a better option if your project succeeds.

However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage Founder

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