Instapage For Nonprofits: 2022 Pros & Cons

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage For Nonprofits

This product sounds great, with professional-looking landing page templates and an excellent page builder tool. It is however not as impressive as it seems. Is it capable of creating conversion-focused landing page with minimal effort? It is also worth the price.

These are the questions we’ll be answering in this Instapage review.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.

Instapage makes it easy to create landing pages that are effective, regardless of your message or coding experience. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.

Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.

You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.

Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.

Instapage is an efficient form builder. You can easily create customized forms for user information.

You can use widget selection to make your landing pages more useful, including images and videos.

Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.

Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.

Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. You can use your account to create landing pages for multiple projects and websites. Instapage allows for the creation of landing pages quickly and easily on your WordPress site.

Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.

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Instapage Features


If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.

But have they been used effectively? Is it true that they live up to their claims? Let’s find out by delving deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.

Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.

Instapage-Template-Library

As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.

Instapage-Landing-Page-Example

You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.

Instapage For Nonprofits

You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.

Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.

DRAG-AND-DROP LANDING PAGE EDITOR

Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. Instapage’s landing pages editor is truly free.

Instapage-Editor-Interface

Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.

Instapage-Editor-Stacked

It can be overwhelming to not have any constraints and full creative freedom. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.

Instapage-Editor-Grid

A great feature of the page builder is the ability to display the distance between an item and other content. This makes it simple for perfectionists who want to place their elements on the page. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.

The preview button allows you to view your landing page in a different browser tab. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.

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CUSTOMIZATION OPTIONS

The elements that comprise your pages are easily customizable using the Instapage page builder interface. When you select an item on the page, it displays a few settings and an edit button.

Instapage-Editor-Edit-Bar

You can view the item’s attributes in the side panel by clicking on the edit button.

Instapage-Editor-Controls

You can also add custom CSS to your page elements to make them more appealing if you have specific requirements. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.

Instapage-Instablocks-My-Blocks

A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.

Instapage-Instablocks-Templates

Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.

If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. Instapage Enterprise license is required to access the Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets are a quick way to add elements to your landing webpage designs. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.

Instapage-Widget-Menu

The widget can then be moved about the page and edited. You can also set the action for a widget. This could be what happens when you click a button.

Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage can be used to add these widgets to landing pages:

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Vertical and Horizontal lines
  • Timers
  • HTML widgets

You can easily add ready-made slideshows, testimonials or pricing tables to your pages by using a WordPress page builder plugin like Elementor or Thrive Content Builder.

Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.

Instapage-Editor-Mobile-View

Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. There are no two versions of a page that can be made. You can hide any elements you don’t want mobile visitors to see.

The Instapage page builder is extremely powerful. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.

LANDING PAGE PUBLISHING OPTIONS

After you’ve created a landing page with Instapage, you have a few publishing options, which include:

  • You can publish it on your own domain.
  • It is published on a WordPress blog using a free plugin.
  • It was published on a Drupal website.

You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, register a domain from another source.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It is extremely simple to publish an Instapage landing page on your WordPress website. After installing the plugin, connect your WordPress site to Instapage by entering a few details.

After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. Any landing pages you created in Instapage can be accessed via a dropdown in your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.

After selecting a page to publish, you will be able see the landing page on your WordPress site. It’s a similar process to publish landing pages on Drupal websites. Instapage For Nonprofits

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

Instapage-Landing-Pages

Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. This website has extensive documentation that provides additional information.

Instapage-Custom-Domain

Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.

INSTAPAGE INTEGRATION OPTIONS

Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.

Zapier can be used to link your landing pages with even more services and apps. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.

TRACKING, TESTING AND REPORTING

After you’ve published a landing page, you can begin tracking its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.

If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.

Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.

Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.

OTHER FEATURES OF INSTAPAGE

So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.

Instapage, on the other hand, has a plethora of additional features that have helped it to become one of the most powerful and popular landing page creation and lead generation services available today.

These characteristics can be described as follows:

  • Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
  • The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
  • Large online documentation library that will help you make the most of Instapage.
  • Google AMP landing pages can be created.

Visit the plans page to see the full list of Instapage features. Instapage For Nonprofits

 

Instapage Pricing


This review should help you determine if Instapage suits you. The trial offer allows you to test it free of charge for 14 days. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.

Instapage offers two options for signing up if you love the trial.

The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Annual payments require a one-time payment of $1,788, but offer a 25% discount over monthly payments.

instapage-pricing

A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. Your personalized Enterprise plan will take place after you have spoken with our sales team.

You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.

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Instapage Pros and Cons


Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?

Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.

INSTAPAGE PROS:

  • You will find a variety of professionally-designed landing page templates.
  • Your landing pages will allow you to transfer files and sell product.
  • An advanced but simple landing page builder.
  • Publishing landing pages is easy with many options.
  • You have a lot of tools and data to help you optimize your pages.
  • Instapage offers many great features for client collaboration and teamwork.
  • Great mobile support available to assist with creating mobile-friendly landing webpages.
  • You will find a lot of useful online documentation and a live chat support channel.

INSTAPAGE CONS:

  • There aren’t many landing page templates, as there are with Leadpages.
  • It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
  • The high price makes it difficult for website owners with little experience.

These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.

 

Final Thoughts Instapage For Nonprofits


As you can see, Instapage is an extremely capable landing page builder and publishing tool.

The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.

Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage takes care all of your hosting requirements.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some users may find it difficult to sell products through your landing pages.

Despite all of its great features, the main stumbling block will be deciding whether you can justify spending $149 or more per month on a landing page builder. Instapage is highly recommended if you are able.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.

Divi and other WordPress site builders may not offer all that Instapage offers. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. If your project is successful, then you may want to switch to Instapage.

Instapage is one of the most popular landing page builders. Instapage For Nonprofits

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