Instapage is the best platform to help you create effective landing pages and increase sales. Instapage Favicon
This product certainly looks capable, with a strong page builder tool and a professional collection of modern landing pages templates. However, is it as effective as it appears to be? What about creating conversion-focused landing sites with minimal effort? Is it also worth the money, given the relatively high price?
These are the questions we’ll be answering in this Instapage review.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage is an online platform that allows you to publish and create landing pages.
Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.
Instapage’s features are easy to use, so you don’t need any design or programming experience. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is an efficient form builder. You can easily create customized forms for user information.
You can use widget selection to make your landing pages more useful, including images and videos.
Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.
Integration options — Instapage has many integration options, such as Zapier which allows it to connect with a variety of services like email marketing platforms, WordPress, etc.
Hosted system –Instapage hosts all of your content independently from your WordPress website. Your account is able to create landing page for multiple websites or projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.
Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
But how effective are those features? Are they worth the hype? We’ll find out by looking deeper into Instapage’s key features.
Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.
Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.
However, as you can see from the landing page library, the templates you do get access to are of very high quality and cover a wide range of objectives.
The filters make it easy to quickly identify the template that you want when creating a new landingpage.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor is all about freedom.
Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be overwhelming to not have restrictions and full creative freedom. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.
A great feature of the page builder is the ability to display the distance between an item and other content. This makes it simple for perfectionists who want to place their elements on the page. The page can also be rearranged by dragging and dropping items.
Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.
To preview your landing site in a new browser tab, click the preview button. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
The elements that comprise your pages are easily customizable using the Instapage page builder interface. The page will display a few settings as well as an edit button when you click on an item.
Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.
Instapage has a wonderful time-saving feature if you intend to create multiple landing sites for clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.
Instablocks are also useful for creating page headers, footers and calls-to-action. Instapage also includes many Instablock templates you can use to create your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.
LANDING PAGE WIDGETS
Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.
It can then be moved around the page and edited as needed. You can also specify the action associated to a widget. For example, what happens when a button clicks.
While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.
- Lines for Horizontal and Vertical Transport
- HTML widgets
Instapage makes it easy to create pricing tables and testimonial panels. You can combine the text, image, headlines, and headlines widgets to make your own, but it’s less convenient than adding a pre-made, purpose-built widget. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.
Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
Instapage supports the concept of different landing pages for smartphone and desktop users. You can’t create two different pages. You can hide any elements you don’t want mobile visitors to see.
Instapage is a powerful page builder. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- It is possible to publish it on your own website.
- It is published to a WordPress site using a free plugin.
- It was published on a Drupal website.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. You should instead use a domain you already own.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.
When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.
Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. You can publish landing pages to a Drupal website following a similar process. Instapage Favicon
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.
Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. There is also a wealth of documentation on the website that goes into greater detail about the process.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.
Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
After publishing a landing page you can begin to track its performance. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Integrating with Google Analytics provides you with even more information about how your pages perform.
Instapage allows you to do A/B testing on landing pages to increase conversions. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
These characteristics can be described as follows:
- Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
- Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landing pages can be created.
You can see the complete list of Instapage features on the plans page. Instapage Favicon
This review should have given you a good idea of whether or not Instapage is right for you. You can still try Instapage for free for 14-days if you aren’t sure. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
Instapage is available in two forms if the trial appeals to you.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- You will find a variety of professionally-designed landing page templates.
- Ability to upload files and sell products via your landing pages.
- A simple but powerful landing page builder.
- There are many options when it comes to publishing landing pages.
- A wealth of data and tools are available to assist with optimizing your pages.
- Instapage’s features make it ideal for client collaboration as well as teamwork.
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- You can find lots of information online and have access to a responsive chat support channel.
- There aren’t many landing page templates, as there are with Leadpages.
- It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
- It is not recommended for novice website owners due to its high price.
These features and drawbacks will help to decide whether Instapage can be your best landing page builder.
Final Thoughts Instapage Favicon
Instapage is both a landing page builder as well as a publishing tool.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
Instapage is a WordPress plugin that makes publishing landing pages easy. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage provides all your hosting needs.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage is highly recommended if you are able.
You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. Web hosting is required to make your website live, although there are many affordable web hosts.
Divi and other WordPress page builders don’t have the same capabilities as Instapage. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. If your project is successful, then you may want to switch to Instapage.
Instapage is the right choice if you feel you have the skills to create landing pages. Instapage Favicon