Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Instapage Facebook Ads Integration
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. However, is it as effective as it appears to be? It will help you to create conversion-focused landing webpages with minimum effort. The relatively high price makes it seem expensive.
These are the questions we’ll be answering in this Instapage review.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
Instapage’s features are easy to use, so you don’t need any design or programming experience. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.
Intuitive landing-page editor –Instapage’s drag-and drop interface is powerful and easy to use, regardless of whether you need to start from a blank canvas or make changes to one of the many templates.
Instapage is an efficient form builder. You can easily create customized forms for user information.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.
Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.
Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account is able to create landing page for multiple websites or projects. Instapage allows for the creation of landing pages quickly and easily on your WordPress site.
Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
But how well have those features been put in place? What do they actually do? Let’s explore Instapage’s key features.
The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.
Some of the templates such as the thankyou page templates were not fully landing page options.
You can see that the templates are high quality and serve a wide range.
When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.
The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. Instapage’s landing page editor is characterized by freedom.
Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.
It can be overwhelming to not have any constraints and full creative freedom. Instapage provides a way to make sure you have everything in order.
One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.
While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.
To preview your landing site in a new browser tab, click the preview button. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. When you select an item on the page, it displays a few settings and an edit button.
By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.
For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. This allows you to insert Instablocks into landing pages whenever you need them.
Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets make it easy to insert various elements into landing page designs. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.
It can then be moved around the page and edited as needed. You can also define the action associated with a widget, such as what happens when a button is clicked.
Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage can be used to add these widgets to landing pages:
- Vertical and Horizontal lines
- HTML widgets
Instapage makes it easy to create pricing tables and testimonial panels. You can combine the text, image, headlines, and headlines widgets to make your own, but it’s less convenient than adding a pre-made, purpose-built widget. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage defaults all landing pages are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.
Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. There are no two versions of a page that can be made. You can instead hide elements you don’t want mobile users seeing.
Instapage’s page builders are extremely powerful. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage gives you several publishing options once you have created your landing page.
- You can publish it at your own domain.
- It is published on a WordPress website using a free plugin.
- It was published on Drupal’s website.
Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. You should instead use a domain you already own.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s easy to publish an Instapage website landing page. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.
After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. You can publish landing pages to a Drupal website following a similar process. Instapage Facebook Ads Integration
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing page on a WordPress website or Drupal website. Also, your pages can be made available online through a domain that you’ve registered.
Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. The website also has a lot of documentation that provides more information about the process.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.
INSTAPAGE INTEGRATION OPTIONS
Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.
Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. To connect your landing pages with a specific service, please read the integration documentation.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.
The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration will give you more information about the performance of your pages.
Instapage also allows you to run A/B tests on your landing pages to help you get even more conversions from your visitors. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.
OTHER FEATURES OF INSTAPAGE
We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
These are some of these characteristics:
- Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
- Integrate with Google AdWords for access to advertising data within your Instapage dashboard.
- A large online documentation library to help you get the most out of Instapage.
- Google AMP landing pages can be created.
Visit the plans page to see the full list of Instapage features. Instapage Facebook Ads Integration
This review should give you an idea of Instapage’s suitability for you. You can still try Instapage for free for 14-days if you aren’t sure. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
Instapage has two options to sign up if it is a good trial.
Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. Your personalized Enterprise plan will take place after you have spoken with our sales team.
On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.
Instapage Pros and Cons
Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?
Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:
- You will find a variety of professionally-designed landing page templates.
- Ability to upload files and sell products via your landing pages.
- A simple but powerful landing page builder.
- There are many options available for publishing landing pages.
- A wealth of data and tools are available to assist with optimizing your pages.
- Instapage has many features that allow for client and team collaboration.
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- There are many helpful resources online, and you can also get support via live chat.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
- The high price makes it difficult for website owners with little experience.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts Instapage Facebook Ads Integration
Instapage is a highly capable landing page maker and publishing tool.
The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage takes care of all your hosting needs.
Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. If you can, Instapage is highly recommended.
For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. Yes, you will need to pay for web hosting to get your site online, but there are some excellent low-cost web hosts available.
Divi and other WordPress site builders may not offer all that Instapage offers. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Instapage may be an option, but this is only if your project becomes successful.
Instapage, however, should be on your top list if it’s something you want. Instapage Facebook Ads Integration