Instapage is an excellent tool for creating landing pages that convert more leads into sales. Instapage Examples
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. It is however not as impressive as it seems. Will it help you create conversion-focused landing pages quickly? The relatively high price makes it seem expensive.
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.
Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.
Instapage features make it simple to create effective landing pages, no matter what your goal is. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.
You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.
Intuitive landing-page editor –Instapage’s drag-and drop interface is powerful and easy to use, regardless of whether you need to start from a blank canvas or make changes to one of the many templates.
Instapage is an efficient form builder. You can easily create customized forms for user information.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. You can create landing pages from your account for multiple projects or websites. Instapage is a WordPress plugin that allows you to quickly create landing pages.
Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
But how well have those features been put in place? What do they actually do? Let’s take a deeper look at Instapage’s key functions.
Instapage claims more than 200 templates. But, browsing the library revealed only 80.
Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.
As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.
When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.
Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.
However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.
DRAG-AND-DROP LANDING PAGE EDITOR
You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landing pages editor is truly free.
Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be overwhelming to not have any constraints and full creative freedom. Instapage provides a way to make sure you have everything in order.
One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.
Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.
You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.
You can easily customize the elements of your pages using the Instapage page creator interface. You can edit the item by clicking on it.
By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.
Instapage has a wonderful time-saving feature if you intend to create multiple landing sites for clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.
One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage offers a range of Instablock templates to help you create your own assets.
You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.
LANDING PAGE WIDGETS
Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.
You can then move it around the page and begin editing its appearance and content. You can also define the action associated with a widget, such as what happens when a button is clicked.
Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:
- Horizontal, Vertical and Horizontal Lines
- HTML widgets
You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.
Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.
Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.
Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. But you can’t make completely different pages. You can hide any elements you don’t want mobile visitors to see.
Instapage is a powerful page builder. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage gives you several publishing options once you have created your landing page.
- You can publish it on your own domain.
- It is published to a WordPress site using a free plugin.
- It was published on Drupal’s website.
Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, you should use a domain that you have already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s easy to publish an Instapage website landing page. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.
After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.
Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. The process for publishing landing pages on a Drupal site is similar. Instapage Examples
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.
Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. This website has extensive documentation that provides additional information.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.
Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. You can connect your landing page to a specific service by reading the integration documentation.
TRACKING, TESTING AND REPORTING
Once you have published your landing page, you can start tracking its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration will give you more information about the performance of your pages.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.
These characteristics can be described as follows:
- The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
- You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landing pages can be created.
You can see the complete list of Instapage features on the plans page. Instapage Examples
This review should give you an idea of Instapage’s suitability for you. The trial offer allows you to test it free of charge for 14 days. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
Instapage offers two options for signing up if you love the trial.
Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.
You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.
Instapage Pros and Cons
Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- There are many professional-looking templates for landing pages.
- Your landing pages will allow you to transfer files and sell product.
- An advanced but simple landing page builder.
- There are many options when it comes to publishing landing pages.
- A wealth of data and tools are available to assist with optimizing your pages.
- Instapage features that are ideal for client collaboration and teamwork
- We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- It is not recommended for novice website owners due to its high price.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts Instapage Examples
Instapage can be used to create landing pages and publish them, as you will see.
You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. To keep things simple, Instapage handles all of your hosting needs.
Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage is highly recommendable if you can.
For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. Although you will need web hosting in order to put your website online, there are many great low-cost options.
Divi and other WordPress page builders may not have everything that Instapage does. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Instapage may be an option, but this is only if your project becomes successful.
Instapage is one of the most popular landing page builders. Instapage Examples