Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Instapage Español
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. Is it, however, as good as it appears? It will help you to create conversion-focused landing webpages with minimum effort. Is the high price worth it?
These are the questions that we will be answering in our Instapage review.
This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
There’s no need for any coding or design experience, because Instapage’s features truly simplify the process of creating effective landing pages — regardless of what you’re trying to promote. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:
A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.
Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.
Hosted system –Instapage hosts all of your content independently from your WordPress website. You can create landing pages from your account for multiple projects or websites. Instapage is a WordPress plugin that allows you to quickly create landing pages.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.
How effective have these features been implemented? Do they live up the hype? We will explore Instapage’s key features.
Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.
Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.
The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.
The filters allow you to quickly search for the right type of template when creating a landing page.
Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.
However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor is all about freedom.
Instapage’s page creator allows you to position elements anywhere on your page. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.
It can be difficult to feel free and have no restrictions. Instapage provides a way to make sure you have everything in order.
A great feature of the page builder is the ability to display the distance between an item and other content. This makes it simple for perfectionists who want to place their elements on the page. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.
While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.
By clicking the preview button, you can view your landing page from any browser tab. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
You can easily customize the elements of your pages using the Instapage page creator interface. A few settings are available when you choose an item from the page.
By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.
Instapage has a wonderful time-saving feature if you intend to create multiple landing sites for clients or yourself. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.
For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. This allows you to insert Instablocks into landing pages whenever you need them.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage offers a range of Instablock templates to help you create your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise is the best option to enable Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.
You can then move it around the page and begin editing its appearance and content. You can also define the action associated with a widget, such as what happens when a button is clicked.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage makes it easy to add the following widgets into your landing pages.
- Horizontal and Vertical lines
- HTML widgets
Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.
Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage defaults all landing pages are mobile-friendly. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. Two completely different versions of the same page cannot be created. You can instead hide elements you don’t want mobile users seeing.
Instapage’s page builders are extremely powerful. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- It can be published on your domain.
- It is published on a WordPress blog using a free plugin.
- It was published online on a Drupal site.
Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
Publishing an Instapage landingpage on your WordPress site is easy. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.
You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. The process for publishing landing pages on a Drupal site is similar. Instapage Español
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. The website also has a lot of documentation that provides more information about the process.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.
TRACKING, TESTING AND REPORTING
After you’ve published a landing page, you can begin tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Integrating with Google Analytics provides you with even more information about how your pages perform.
Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
These characteristics include:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- Integrate with Google AdWords for access to advertising data within your Instapage dashboard.
- A large online documentation library to help you get the most out of Instapage.
- Google AMP landing page creation can be supported.
You can see the complete list of Instapage features on the plans page. Instapage Español
This review should help you determine if Instapage suits you. The trial offer allows you to test it free of charge for 14 days. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
If you like the trial, there are two ways to sign up for Instapage.
Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?
Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.
- A great selection of professional-looking landing site templates.
- The ability to deliver files and sell products through your landing pages.
- Easy to use, yet powerful, landing page generator.
- Publishing landing pages is easy with many options.
- There is a wealth of reporting data and tools available to assist you in optimizing your pages.
- Instapage offers many great features for client collaboration and teamwork.
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- You can find lots of information online and have access to a responsive chat support channel.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
- It is not recommended for novice website owners due to its high price.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts Instapage Español
As you can see, Instapage is an extremely capable landing page builder and publishing tool.
The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage takes care of all your hosting needs.
Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some users may find it difficult to sell products through your landing pages.
Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. If you can, Instapage is highly recommended.
You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.
Divi and other WordPress page builders don’t have the same capabilities as Instapage. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Then, if your project takes off, you might want to consider switching to Instapage.
Instapage is one of the most popular landing page builders. Instapage Español