Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Instapage Custom Code Editing
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. It is however not as impressive as it seems. Will it help you create conversion-focused landing pages quickly? Given its high price, is it worth the investment?
These are the questions we’ll answer in our Instapage Review.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
Instapage’s features are easy to use, so you don’t need any design or programming experience. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.
Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.
You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking and reporting — With built-in analytics and heatmaps, as well as A/B testing and analytics tools, you can quickly determine what is working and optimize your landing pages to achieve better results.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account is able to create landing page for multiple websites or projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.
But have they been used effectively? What do they actually do? Let’s find out by delving deeper into Instapage’s key features.
Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.
Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.
However, as you can see from the landing page library, the templates you do get access to are of very high quality and cover a wide range of objectives.
The filters make it easy to quickly identify the template that you want when creating a new landingpage.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.
DRAG-AND-DROP LANDING PAGE EDITOR
You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landingpage editor allows you to be free.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. The page builder does not restrict you to a grid layout.
It can be overwhelming to not have any constraints and full creative freedom. Instapage provides a way to make sure you have everything in order.
A great feature of the page builder is the ability to display the distance between an item and other content. This makes it simple for perfectionists who want to place their elements on the page. The page can also be rearranged by dragging and dropping items.
You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.
You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.
The elements that comprise your pages are easily customizable using the Instapage page builder interface. The page will display a few settings as well as an edit button when you click on an item.
You can edit the properties of the item by clicking the edit link.
If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.
You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.
Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage has a variety Instablock template that you can use for starting your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise is the best option to enable Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets make it easy to insert various elements into landing page designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.
The widget can then be moved about the page and edited. You can also set the action for a widget. This could be what happens when you click a button.
There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage allows you to add the following widgets on your landing pages.
- Horizontal and Vertical lines
- HTML widgets
Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage’s landing pages are automatically mobile-friendly. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.
Instapage supports the concept of different landing pages for smartphone and desktop users. There are no two versions of a page that can be made. Instead, you can hide the elements that you don’t want mobile customers to see.
Instapage’s page builders are extremely powerful. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- You can publish it on your own domain.
- It is published on a WordPress blog using a free plugin.
- It was published to a Drupal website.
Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, you should use a domain that you have already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s very easy to create an Instapage Landing Page on your WordPress Website. After you have installed the free plugin, all that is required to link your WordPress site with your Instapage Account is to enter a few easy-to-remember details.
After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.
You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.
After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. A similar process is used to publish landing pages in Drupal. Instapage Custom Code Editing
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.
Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. You can also find extensive documentation on the website to help you understand the process.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. To connect your landing pages with a specific service, please read the integration documentation.
TRACKING, TESTING AND REPORTING
After publishing a landing page you can begin to track its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration gives you even more insight into how pages perform.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.
OTHER FEATURES OF INSTAPAGE
We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These characteristics include:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- You can access a large online documentation library to make the most of Instapage.
- Google AMP landing pages can be created.
Visit the plans page to see the full list of Instapage features. Instapage Custom Code Editing
This review should have provided you with enough information to make an informed decision about Instapage. You can still try Instapage for free for 14-days if you aren’t sure. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
Instapage offers two options for signing up if you love the trial.
Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.
You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- There are many professional-looking templates for landing pages.
- Your landing pages can be used to send files or sell products.
- A simple but powerful landing page builder.
- There are many ways to publish landing pages.
- You have a lot of tools and data to help you optimize your pages.
- Features that make Instapage ideal for teamwork and client collaboration.
- Excellent mobile support to assist you in creating mobile-friendly landing pages.
- You will find a lot of useful online documentation and a live chat support channel.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
- Its high cost makes it inappropriate for inexperienced website owners.
These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.
Final Thoughts Instapage Custom Code Editing
As you can see, Instapage is an extremely capable landing page builder and publishing tool.
The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.
Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage takes care of all your hosting needs.
Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. If you can, Instapage is highly recommended.
You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. Web hosting is required to make your website live, although there are many affordable web hosts.
Divi and other WordPress page builders might not offer the same features as Instapage. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Instapage may be an option, but this is only if your project becomes successful.
Instapage, however, should be on your top list if it’s something you want. Instapage Custom Code Editing