If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Countdown
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But is it as great as it looks? What about creating conversion-focused landing sites with minimal effort? Is the high price worth it?
These are the questions you’ll be answering during this Instapage review.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
Instapage’s features are easy to use, so you don’t need any design or programming experience. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.
Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:
You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.
Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.
Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.
Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account is able to create landing page for multiple websites or projects. Instapage allows for the creation of landing pages quickly and easily on your WordPress site.
Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
But have they been used effectively? Is it true that they live up to their claims? Let’s take a deeper look at Instapage’s key functions.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.
As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.
When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.
Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.
Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.
DRAG-AND-DROP LANDING PAGE EDITOR
You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landingpage editor allows you to be free.
Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.
It can feel overwhelming to be free from any restrictions and allow for complete creativity. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.
The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.
You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.
You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
Instapage allows you to easily modify the pages’ elements using its page builder interface. You can edit the item by clicking on it.
You can view the item’s attributes in the side panel by clicking on the edit button.
Instapage offers a time-saving feature that can be useful if you are creating multiple landing pages for clients or yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
For example, you can create a custom block with testimonials from your customers, and save it in Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.
If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.
The widget can be moved around on the page, and you can edit its content and appearance. You can also set the action for a widget. This could be what happens when you click a button.
There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage makes it easy to add the following widgets into your landing pages.
- Lines for Horizontal and Vertical Transport
- HTML widgets
Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage’s landing pages are automatically mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.
Instapage supports the concept of different landing pages for smartphone and desktop users. Two completely different versions of the same page cannot be created. You can hide any elements you don’t want mobile visitors to see.
Instapage’s page builders are extremely powerful. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage offers several publishing options after you have created a landing page.
- It is possible to publish it on your own website.
- It is published via a WordPress website that uses a free plugin.
- It was published online on a Drupal site.
Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, register a domain from another source.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s very easy to create an Instapage Landing Page on your WordPress Website. After you have installed the free plugin, all that is required to link your WordPress site with your Instapage Account is to enter a few easy-to-remember details.
After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.
You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. You can publish landing pages to a Drupal website following a similar process. Instapage Countdown
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing page on a WordPress website or Drupal website. Also, your pages can be made available online through a domain that you’ve registered.
Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. The website also has a lot of documentation that provides more information about the process.
Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.
You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.
INSTAPAGE INTEGRATION OPTIONS
Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.
Zapier can be used to link your landing pages with even more services and apps. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
After publishing a landing page you can begin to track its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.
OTHER FEATURES OF INSTAPAGE
We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
These are some of these characteristics:
- Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- You can access a large online documentation library to make the most of Instapage.
- Google AMP landing page creation can be supported.
You can see the complete list of Instapage features on the plans page. Instapage Countdown
This review should have given you a good idea of whether or not Instapage is right for you. If you are still unsure, you can try the trial offer for free for 14 day. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
Instapage offers two options for signing up if you love the trial.
Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.
A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.
On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- A great selection of professional-looking landing site templates.
- Your landing pages can be used to send files or sell products.
- A simple but powerful landing page builder.
- There are many options when it comes to publishing landing pages.
- There are many tools and data available that can help you optimize pages.
- Instapage features that are ideal for client collaboration and teamwork
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- There are many online resources and also a live chat support.
- There are not as many landing page templates available as with other tools like Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- Its high cost makes it inappropriate for inexperienced website owners.
These features and drawbacks will help to decide whether Instapage can be your best landing page builder.
Final Thoughts Instapage Countdown
Instapage is both a landing page builder as well as a publishing tool.
You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.
Instapage is a WordPress plugin that makes publishing landing pages easy. However, as previously discussed, publishing landing pages on your own domains is just as simple if you don’t want to publish them on your WordPress website. Instapage provides all your hosting needs.
Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. Some users may find it difficult to sell products through your landing pages.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage is highly recommendable if you can.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Yes, you will need to pay for web hosting to get your site online, but there are some excellent low-cost web hosts available.
Divi and other WordPress pages builders may not have all the features that Instapage has. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage might be a better option if your project succeeds.
Instapage is a great landing page builder if you are ready. Instapage Countdown