Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Cookies
This product sounds great, with professional-looking landing page templates and an excellent page builder tool. But does it really look as good as it sounds? Will it help you create conversion-focused landing pages quickly? The relatively high price makes it seem expensive.
These are the questions we’ll answer in our Instapage Review.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
Instapage makes it easy to create landing pages that are effective, regardless of your message or coding experience. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:
A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.
Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.
Instapage is an efficient form builder. You can easily create customized forms for user information.
Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account is able to create landing page for multiple websites or projects. Instapage allows you to publish landing pages quickly on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
But how effective are those features? Are they worth the hype? Let’s take a deeper look at Instapage’s key functions.
Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.
Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.
The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.
Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor is all about freedom.
Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.
It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage provides a way to make sure you have everything in order.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.
While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.
You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.
You can easily customize the elements of your pages using the Instapage page creator interface. You can edit the item by clicking on it.
Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.
Instapage offers a time-saving feature that can be useful if you are creating multiple landing pages for clients or yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.
The widget can then be moved about the page and edited. A widget can be assigned an action, such as when a button gets clicked.
Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.
- Horizontal, Vertical and Horizontal Lines
- HTML widgets
Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.
Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. You can change to mobile view in the editor and make any changes only mobile users can see.
Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. You can’t create two different pages. Instead, you can simply hide elements that you don’t want mobile users to see.
Instapage has a very powerful page builder. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- It is possible to publish it on your own website.
- It is published on a WordPress blog using a free plugin.
- It was published to a Drupal website.
Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It is extremely simple to publish an Instapage landing page on your WordPress website. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.
Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. The process for publishing landing pages on a Drupal site is similar. Instapage Cookies
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing page on a WordPress website or Drupal website. Also, your pages can be made available online through a domain that you’ve registered.
To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. You can also find extensive documentation on the website to help you understand the process.
You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. To connect your landing pages with a specific service, please read the integration documentation.
TRACKING, TESTING AND REPORTING
After publishing a landing page you can begin to track its performance. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.
The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.
You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These characteristics include:
- Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- A large online documentation library to help you get the most out of Instapage.
- Google AMP landingpage creation support is available.
Visit the plans page to see the full list of Instapage features. Instapage Cookies
This review should have provided you with enough information to make an informed decision about Instapage. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
Instapage has two options to sign up if it is a good trial.
Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- This collection of landing page templates is professional looking.
- Your landing pages will allow you to transfer files and sell product.
- Easy to use, yet powerful, landing page generator.
- There are many options available for publishing landing pages.
- A wealth of data and tools are available to assist with optimizing your pages.
- Features that make Instapage ideal for teamwork and client collaboration.
- Mobile support is available to help you create mobile-friendly landing pages.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- The high price makes it difficult for website owners with little experience.
Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.
Final Thoughts Instapage Cookies
Instapage is a highly capable landing page maker and publishing tool.
You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. You can also publish landing pages from your own domains as well, just like we mentioned previously. Instapage takes care of all your hosting needs.
Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. However, there are limited options to sell products directly from your landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage is highly recommended if you are able.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.
Divi and other WordPress site builders may not offer all that Instapage offers. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Then, if your project takes off, you might want to consider switching to Instapage.
Instapage is a great landing page builder if you are ready. Instapage Cookies