If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Contest
This product certainly looks capable, with a strong page builder tool and a professional collection of modern landing pages templates. Is it, however, as good as it appears? It will help you to create conversion-focused landing webpages with minimum effort. The relatively high price makes it seem expensive.
These are the questions that we will be answering in our Instapage review.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
Instapage features make it simple to create effective landing pages, no matter what your goal is. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking and reporting — With built-in analytics and heatmaps, as well as A/B testing and analytics tools, you can quickly determine what is working and optimize your landing pages to achieve better results.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. You can create landing pages from your account for multiple projects or websites. Instapage, however, allows you quickly to publish landing page on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.
But how well have those features been put in place? Are they worth the hype? Let’s explore Instapage’s key features.
Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.
Some of the templates such as the thankyou page templates were not fully landing page options.
The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.
Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). Instapage’s landingpage editor is all about freedom.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.
It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.
One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.
This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.
Click the preview button to preview your landing pages in a new tab while you work in the page builder. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. You can edit the item by clicking on it.
You can edit the properties of the item by clicking the edit link.
Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
For example, you can create a custom block with testimonials from your customers, and save it in Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage offers a range of Instablock templates to help you create your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise is the best option to enable Global Blocks functionality.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.
The widget can then be moved about the page and edited. You can also define the action associated with a widget, such as what happens when a button is clicked.
While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.
- Vertical and Horizontal lines
- HTML widgets
You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.
Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.
Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. There are no two versions of a page that can be made. Instead, you can hide elements that you don’t wish mobile users to see.
Instapage is a powerful page builder. The interface is extremely easy to use. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Once you have created a landing site with Instapage you have several publishing options.
- It is possible to publish it on your own website.
- It is published on a WordPress blog using a free plugin.
- It was published on Drupal’s website.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It is extremely simple to publish an Instapage landing page on your WordPress website. After installing the plugin, connect your WordPress site to Instapage by entering a few details.
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.
After selecting a page to publish, you will be able see the landing page on your WordPress site. A similar process is used to publish landing pages in Drupal. Instapage Contest
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.
To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. The website also has a lot of documentation that provides more information about the process.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.
Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.
TRACKING, TESTING AND REPORTING
After you’ve published a landing page, you can begin tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration provides additional information about your pages’ performance.
Instapage also allows you to run A/B tests on your landing pages to help you get even more conversions from your visitors. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will then display all versions of your page to your visitors so that they can decide which one performs best.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These are some of these characteristics:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- You can access a large online documentation library to make the most of Instapage.
- Google AMP landingpage creation support is available.
To see all Instapage features, visit the Plans page. Instapage Contest
This review should have given you a good idea of whether or not Instapage is right for you. If you are still unsure, you can try the trial offer for free for 14 day. To get the trial, enter your payment information. You’ll be automatically charged when the trial ends. Cancelling is also possible.
Instapage is available in two forms if the trial appeals to you.
Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. An annual payment requires a $1,788 initial payment. However, it represents a 25% saving over monthly payments.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.
Instapage Pros and Cons
Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- This collection of landing page templates is professional looking.
- Ability to upload files and sell products via your landing pages.
- Easy to use, yet powerful, landing page generator.
- There are many options when it comes to publishing landing pages.
- There are many tools and data available that can help you optimize pages.
- Instapage offers many great features for client collaboration and teamwork.
- You will receive excellent mobile support in order to create mobile-friendly landing page designs.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
- It is not recommended for novice website owners due to its high price.
These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.
Final Thoughts Instapage Contest
Instapage is a powerful landing page creator and publishing tool, as you can see.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. You can also publish landing pages from your own domains as well, just like we mentioned previously. To keep things simple, Instapage handles all of your hosting needs.
Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some users may find it difficult to sell products through your landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage is highly recommendable if you can.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress page builders might not offer the same features as Instapage. WordPress-based configurations are more affordable if you want to only publish a few pages to increase your blog subscribers, or promote your side hustle. Instapage is another option that you could consider if your project grows.
However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage Contest